We build, run and improve your Google Ads campaigns so you reach people at the moment they search for what you sell, and we make sure every lead and sale is tracked.
Every campaign type Google offers, run by one team and judged on results.
Text ads on Google Search for people actively looking for your service.
Learn more →Google's AI campaign across Search, Shopping, YouTube, Display and Maps.
Learn more →Product ads with images and prices, plus a healthy Merchant Center feed.
Learn more →Video ads that build demand and remarket on YouTube.
Learn more →Visual ads across Google's display network, Discover and Gmail.
Learn more →Bring back people who visited your site but did not buy or enquire.
Learn more →A full review of your account with a prioritised fix list.
Learn more →Enhanced conversions, offline conversion import and GA4 set up properly.
Learn more →Google Ads set up for smaller budgets, so every unit of spend counts.
Learn more →Google Ads run behind the scenes for agencies, reported under your brand.
Learn more →Three stages, repeated every month.
We review your account, tracking and landing pages, and agree the goals and numbers that matter.
We fix tracking, restructure campaigns and launch new ads and pages to test.
Budget moves to what works. You get a clear monthly report and a plan for the next month.
Google Ads management, also called PPC management, is the ongoing work of planning, running and improving pay-per-click campaigns so they bring leads and sales at a cost you can afford. It is not a one-time setup. Search behaviour, competitors and Google's automation change every week, and an account left alone slowly wastes more money.
Our PPC campaign management covers:
A good PPC management company spends most of its time on improvement, not setup. In a normal month we review search terms and add negatives, test new ads, adjust bids and budgets, check that conversions are recording correctly, look at landing page results, and report back. Bigger changes, such as a new campaign type or a restructure, are agreed with you first.
Google Ads is an auction that runs every time someone searches. Advertisers choose keywords and set a bid or a goal. Google then ranks the ads using the bid, the ad's expected quality and relevance, and the landing page experience. You pay only when someone clicks, which is why it is called pay-per-click. A more relevant ad and a better page can win a higher position for a lower cost per click.
Beyond Search, the same account runs Shopping, YouTube, Display and Performance Max campaigns, which use Google's AI to place ads across all of these. Smaller advertisers can start with our Google Ads for small business service.
There are two costs: the ad spend you pay Google, and the management fee you pay an agency.
Ad spend. There is no fixed price for Google Ads. Each click costs what the auction decides, which depends on your industry, location, competition and ad quality. Clicks can cost well under a dollar in some markets and tens of dollars in competitive ones such as legal or insurance. You set the daily budget, and Google will not go over your monthly limit.
Management fee. Google Ads agency pricing usually follows one of three models:
| Pricing model | How it works | Watch out for |
|---|---|---|
| Percentage of ad spend | The fee is a share of what you spend on ads | The fee rises with spend, even when results do not |
| Flat monthly fee | A fixed fee for an agreed scope of work | Make sure the scope includes tracking and testing |
| Hybrid | A base fee plus a smaller percentage or performance element | Agree clearly how performance is measured |
The right starting budget depends on what a customer is worth to you. In the free audit we look at search volumes and cost per click in your market and suggest a budget that can produce enough conversions to learn from.
Google Ads is worth it when people already search for what you sell and a customer is worth more than it costs to win one. It works especially well for services people look for when they need them, such as healthcare, legal and home services, and for online stores with products people search for by name.
It is harder when almost nobody searches for your product yet, when margins are very thin, or when the website cannot turn visitors into enquiries. In those cases we will say so, and may suggest Meta ads to create demand or landing page work first.
| Option | Best for | Trade-off |
|---|---|---|
| Agency | Businesses that want a team covering strategy, tracking, ads and landing pages | Needs a clear scope and regular reporting |
| In-house | Large advertisers with enough spend for a full-time specialist | One person rarely covers tracking, creative and every campaign type |
| Freelancer | Smaller accounts with simple needs | Capacity and cover when they are away |
Ask these questions before you hire a PPC management agency:
Results from client ad accounts we manage. Client names are kept private.
Anonymized client accounts. Figures rounded down and converted to USD at approximate rates.
Screenshots from Google Ads accounts we managed. Client and campaign names are cropped out; numbers are unedited.
Real results from client accounts. Client names are kept private.
A lean Google Ads account structured around high-intent searches and accurate conversion tracking. In another account we generated 750+ conversions at under $1.50 each.
The store wanted a better return on ad spend while scaling sales. Advanced targeting, keyword refinement and continuous optimisation lifted ROI by 20% in three months and total sales by 30%.
Geo-targeted campaigns, advanced bidding and ad copy optimisation brought 50% more qualified leads within the first two months, while lowering the cost per lead.
Targeted keyword optimisation and strategic ad placements cut the cost per lead by 20% within two months and increased lead volume by 40%.
Comprehensive keyword research plus Search and Display campaigns raised impressions and drove 50% more clicks, building brand visibility in a competitive space.
A tightly targeted Search campaign with optimised ad copy increased website traffic by 30% and significantly improved click-through rate.
Feedback from clients of our founder, Rahil Joshi, copied word for word from his Upwork profile. Client names are kept private.
“We hired Rahil to audit one of our Google Ads accounts, and he provided a solid, comprehensive audit. He was very responsive, and easy to collaborate with. Would recommend!”
“Rahil is great to work with! He's very knowledgeable and excellent at what he does. I would not hesitate to hire him again.”
“Completed the contract on time with superior insights and communication. Many thanks. Much appreciated.”
“Rahil was very quick, and went the extra mile with great reporting for my competitive audit on two CPG brands.”
“Rahil does great work, responds quickly, is efficient, handles deadlines with ease, and does a great job in all things SEO!”
“Did an excellent job, has a great understanding of content creation and SEO”
Google rewards accounts with clean data and relevant ads. That is where we start.
We check that every lead and sale is recorded before we scale spend.
Your Google Ads and Meta ads are planned together, so they support each other.
We improve the pages your ads point to, which lowers the cost of every result.
Leads, sales, cost and return every month. No vanity metrics.
PPC management is the ongoing work of running pay-per-click ads, such as Google Ads, so they bring leads and sales profitably. It covers keywords, ads, bids, budgets, negative keywords, landing pages, conversion tracking and reporting.
A Google Ads agency plans, builds and improves your campaigns: keyword research, ad copy, bidding, budgets, landing pages and conversion tracking, with regular reports on leads, sales and cost.
Agencies usually charge a percentage of ad spend, a flat monthly fee, or a mix of both, on top of the ad spend you pay Google. After the free audit we send a written quote, so you know the fee before you commit.
It depends on how competitive your keywords are and what a customer is worth to you. In the free audit we look at search volumes and cost per click in your market and suggest a starting budget.
Often, yes, when people search for what you offer and you track leads properly. A small, focused account on the right keywords usually beats a large, unfocused one. See our Google Ads for small business service.
Search campaigns can bring clicks on the first day, but bidding needs conversion data to optimise. Expect a learning period of a few weeks, and judge performance after two to three months.
Yes. We usually start with an audit of your current account, keep what works and fix what does not, so you do not lose its history.
You do. We work inside your account with access you grant, so all data and history stay with your business.
A free review of your Google Ads, Meta ads and tracking. No obligation.
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