Ad creative made to perform, not just to look good
On Meta and YouTube, creative is now the main lever you control. We plan, produce and test images, videos and copy in regular batches, and keep what wins.
What our Ad creative service covers
Creative strategy
Angles, hooks and messages based on your customers' real reasons to buy.
Video and UGC
Short videos for Reels, Stories and YouTube, including creator-style content.
Static and carousel ads
Images and carousels sized for every placement.
Copy and headlines
Primary text, headlines and Google ad copy written to match each angle.
How we run Ad creative
A clear process, repeated every month.
Audit
We review what you run today, check tracking and agree the numbers that matter.
Build and test
We set up campaigns, creative and pages, then test versions against each other.
Scale and report
Budget moves to what works. You get a simple, jargon-free report every month.
What is ad creative?
Ad creative is everything people see and hear in an ad: the image or video, the headline, the text and the call to action. Performance creative is ad creative made and judged by results, such as cost per lead or sale, rather than by how it looks in a review meeting.
Why creative decides results
Meta and Google now automate much of the targeting. When the platforms choose who sees your ad, the ad itself becomes the signal: different creative reaches different people. That is why accounts that test new creative regularly usually outperform accounts that only adjust targeting.
How to do ad creative analysis
Look at each ad on the metrics that show where it wins or loses:
| Metric | What it tells you |
|---|---|
| Hook rate (3-second views / impressions) | Whether the opening stops the scroll |
| Hold rate (longer views / 3-second views) | Whether the story keeps attention |
| Click-through rate | Whether the message makes people want more |
| Conversion rate after the click | Whether the ad and page promise the same thing |
| Cost per lead or sale | The final verdict |
A low hook rate means a new opening; a good hook with poor conversions usually means the ad attracts the wrong people or the page does not deliver.
How we test creative
- Start with several clearly different angles, not small variations of one idea.
- Judge each ad on cost per lead or sale, not likes.
- Watch early signals such as hook rate and hold rate on video.
- Turn winning angles into new formats and lengths.
- Refresh before performance fades.
Using AI to test ad creative
AI helps us write more hook and headline variations, resize assets for every placement and spot patterns across many ads. It does not replace understanding the customer. We use it to test faster, and keep humans on strategy, claims and brand.
Formats we produce
Vertical video for Reels, Stories and YouTube Shorts; UGC-style videos; square and portrait images; carousels; and responsive display and Performance Max assets.
How much does ad creative cost?
It depends on volume and format. Static images and edits of existing footage cost less than new shoots or creator videos. We plan a monthly batch size that matches your spend, because larger budgets need fresh creative more often.
Frequently asked questions
What is performance creative?
Ad creative, such as images, videos and copy, that is made and judged by measurable results like cost per lead or sale.
How do you analyse ad creative?
With hook rate, hold rate, click-through rate, post-click conversion rate and cost per result, so we know whether to change the opening, the message or the landing page.
Do you shoot video?
We produce simple, effective videos and work with creators for UGC-style content. For larger shoots we brief your team or production partner.
How often should creative be refreshed?
It depends on spend and audience size. Higher-spend accounts need new creative more often. We watch performance and refresh before results fade.
Do you use AI for creative?
For variations, resizing and analysis, yes. Strategy, claims and brand stay with our team.
Can we use our own brand assets?
Yes. We use your brand guidelines, photos and product shots, and fill gaps with new creative.
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