Sponsored ads that appear right below ChatGPT's answer
When someone asks ChatGPT for a recommendation, your ad can appear as the next step. We write ads and landing pages that fit those moments, and test them until they pay.
What our Sponsored ads service covers
Ad copy and titles
Short, helpful ads that answer the next question in the conversation.
Images
Clear visuals that work at the size ChatGPT shows them.
Context hints
Descriptions of the conversations each ad should match.
Landing pages
Pages that continue the conversation and turn visitors into leads or sales.
How we run Sponsored ads
A clear process, repeated every month.
Audit
We review what you run today, check tracking and agree the numbers that matter.
Build and test
We set up campaigns, creative and pages, then test versions against each other.
Scale and report
Budget moves to what works. You get a simple, jargon-free report every month.
What a ChatGPT sponsored ad looks like
The ad sits below ChatGPT's response, separate from the answer and clearly labelled. It includes your business name and favicon, a title, a short description, an image and your landing page link. Ads never change what ChatGPT says in its answer.
Why are there ads on ChatGPT?
OpenAI introduced ads to help pay for free access to ChatGPT. Paying subscribers on Plus, Pro and Business plans do not see ads. OpenAI has said ads are kept separate from answers, are not shown to under-18 users and are not placed near sensitive conversations.
What makes sponsored ads work
- Relevance: the ad must feel like a natural next step after the answer.
- Clarity: one offer, one benefit, one action.
- A matching landing page: the page is one of the signals OpenAI uses, and it decides whether the click converts.
- Several angles: we test different messages to learn which conversations bring buyers.
Example of a question and the ad that fits it
| The user asks | A good ad offers |
|---|---|
| "What should I look for in a CRM for a small sales team?" | A short comparison guide or free trial from a CRM brand |
| "How do I get my small business found on Google?" | A free audit from a marketing agency |
| "Best way to learn data analysis online?" | A course with a clear outcome and price |
Does advertising on ChatGPT work?
Early results vary by industry. People in ChatGPT are often further into a decision, so clicks can be well qualified, but volumes are smaller than on Google. We judge sponsored ads on cost per lead or sale, measured with OpenAI's Pixel and Conversions API, not on clicks.
Who should test sponsored ads first
Businesses whose customers research before buying: software, professional services, education, travel, healthcare and higher-priced products, where people often ask ChatGPT to compare options.
Frequently asked questions
Where do ChatGPT ads appear?
Below ChatGPT's response, labelled as sponsored, for logged-in adult users on the Free and Go plans.
Why does ChatGPT show ads?
To help fund free access. Paid Plus, Pro and Business plans do not show ads, and ads are kept separate from answers.
Can my ad change ChatGPT's answer?
No. OpenAI keeps ads separate from the chat model. Ads appear alongside answers but cannot influence them.
What do I need to create a sponsored ad?
Your business name and logo, a title, short copy, an image and a landing page. We write and design these for you.
Do ChatGPT sponsored ads work?
They can bring well-qualified clicks from people deep in a decision. Volumes are smaller than Google, so we judge them on tracked cost per lead or sale.
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