A ChatGPT ads audit that tells you what to fix first
Already testing ChatGPT ads? We review your account, ads, landing pages and tracking, and show you what is holding results back.
What our ChatGPT ads audit service covers
Tracking
Pixel and Conversions API events, deduplication and standard event mapping.
Campaigns and bidding
Objectives, budgets and whether bidding matches your data.
Ads and context hints
Relevance, clarity and how well ads fit buyer conversations.
Landing pages
Whether pages continue the conversation and convert.
How we run ChatGPT ads audit
A clear process, repeated every month.
Access
You share read access to your Ads Manager account.
Review
We audit tracking, campaigns, ads and pages against our checklist.
Walkthrough
You get a prioritised fix list and a call to go through it.
What a ChatGPT ads audit covers
| Area | What we check |
|---|---|
| Tracking | Pixel and Conversions API events, standard event mapping, deduplication and values |
| Campaigns and bidding | Objectives, budgets, and whether conversion bidding has enough data |
| Ads | Relevance, clarity and whether each ad reads like a helpful next step |
| Context hints | Too narrow, too vague, or matching the wrong conversations |
| Landing pages | Whether the page answers the question behind the click and converts |
| Comparison | Cost per lead or sale against Google and Meta |
What we often find in new ChatGPT ads accounts
- No conversion tracking, so the channel cannot be judged.
- Ads written like search ads, not like a helpful next step in a conversation.
- Context hints that are too narrow or too vague.
- Landing pages that do not match the question behind the click.
- Results judged on clicks instead of leads or sales.
ChatGPT ads best practices
- Install and test tracking before spending.
- Test several distinct angles per campaign.
- Write context hints as situations, not keywords.
- Send clicks to pages that answer the question, not a generic home page.
- Move to conversion bidding once standard events are recording reliably.
What you receive
A ranked list of issues with the evidence and the fix for each, plus how ChatGPT ads compare with your Google and Meta results on cost per lead or sale.
Frequently asked questions
Is the ChatGPT ads audit free?
Yes, our standard audit is free with no obligation.
Do you change anything in my account?
No. We only review. Nothing changes unless you ask us to make the fixes.
Why are my ChatGPT ads not converting?
Common causes are missing tracking, ads written like search ads, vague context hints and landing pages that do not answer the question behind the click.
What if I have not started ChatGPT ads yet?
We can review your readiness instead: tracking, landing pages and which offers are most likely to work, then plan a first test.
Find out what your ad spend is really returning
A free review of your Google Ads, Meta ads and tracking. No obligation.
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