YouTube ads that build demand and drive action
YouTube reaches people while they watch, before they search. We plan video ads that hook in the first seconds, target the right viewers and connect results to leads and sales.
What our YouTube ads service covers
Video strategy
Hooks, messages and formats for in-stream, in-feed and Shorts placements.
Targeting
Audiences based on intent, interests, customer lists and your website visitors.
Remarketing
Reach people who watched your videos or visited your site.
Measurement
Conversions, view-through results and the lift in brand searches.
How we run YouTube ads
A clear process, repeated every month.
Audit
We review what you run today, check tracking and agree the numbers that matter.
Build and test
We set up campaigns, creative and pages, then test versions against each other.
Scale and report
Budget moves to what works. You get a simple, jargon-free report every month.
How advertising on YouTube works
YouTube ads are bought through Google Ads. You upload your video to YouTube, choose a campaign goal, such as sales, leads or awareness, and pick who should see it. Google then shows your ad before, during or beside videos, in the home feed, in search results and in Shorts.
YouTube ad formats
| Format | Where it shows | Best for |
|---|---|---|
| Skippable in-stream | Before or during videos; viewers can skip after 5 seconds | Conversions and consideration |
| Non-skippable in-stream | Short ads viewers must watch | Reach and awareness |
| In-feed video | Home feed, search results and watch next | People choosing to watch longer content |
| Bumper | 6-second non-skippable ads | Reminders and frequency |
| Shorts | Between YouTube Shorts, vertical | Mobile, younger audiences, product demos |
How much does YouTube advertising cost?
There is no fixed price. You set a budget and choose how to bid. Depending on the campaign, you pay per view, per thousand impressions or by conversion targets. For skippable in-stream ads bought per view, you are generally charged when someone watches 30 seconds (or the whole ad if it is shorter) or interacts with it. Costs vary by audience, country and competition, so we estimate them for your market before you start.
What makes a YouTube ad work
- The first five seconds: skippable ads must earn attention immediately.
- Show the brand early so even short views build recognition.
- One clear message and a clear next step.
- Vertical versions for YouTube Shorts.
- Captions, because many people watch without sound.
Targeting on YouTube
- Your data: website visitors, video viewers and customer lists.
- Custom segments: people who searched Google for terms related to your business.
- In-market and life events: people actively researching a category or going through a change, such as moving home.
- Topics and placements: specific channels or video themes, used carefully.
What our YouTube advertising services include
As a YouTube advertising agency, we plan the video strategy and hooks, brief or produce the videos with our ad creative team, build campaigns and targeting, set up conversion tracking, and remarket viewers through Search and Meta ads.
How YouTube fits with Search and Meta
YouTube creates demand that often shows up later as searches for your brand or product. We measure it with conversions and with changes in brand search, and we remarket viewers with Search and Meta ads.
Frequently asked questions
How much does YouTube advertising cost?
You set the budget. Depending on the campaign you pay per view, per thousand impressions or towards a conversion target, and costs vary by audience and country. We estimate them for your market first.
Do I need professional video for YouTube ads?
Not always. Simple, clear videos made for the format often perform well. What matters most is the hook, the message and the call to action.
When am I charged for a skippable YouTube ad?
For view-based bidding, generally when someone watches 30 seconds, or the whole ad if shorter, or interacts with it. Skipped ads are not charged as views.
Can YouTube ads bring leads directly?
Yes, with conversion-focused campaigns and a clear call to action, though YouTube also adds value by building demand that converts through other channels.
Can I advertise on YouTube Shorts?
Yes. Vertical video ads can run between Shorts, through video and Demand Gen campaigns. We make vertical versions of your ads for this.
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