Dynamic product ads and Advantage+ that sell your products
For online stores, Meta's Advantage+ shopping campaigns and catalog ads can show the right products to the right people automatically. We feed them a clean catalog, strong creative and accurate purchase data.
What our Advantage+ & catalog ads service covers
Meta catalog
Product catalog connected and kept in sync with your store.
Advantage+ shopping
Automated campaigns with the right inputs and exclusions.
Dynamic retargeting
Showing people the products they viewed or added to cart.
Purchase tracking
Pixel and Conversions API with order values, deduplicated.
How we run Advantage+ & catalog ads
A clear process, repeated every month.
Audit
We review what you run today, check tracking and agree the numbers that matter.
Build and test
We set up campaigns, creative and pages, then test versions against each other.
Scale and report
Budget moves to what works. You get a simple, jargon-free report every month.
What are dynamic product ads?
Dynamic product ads, now called Advantage+ catalog ads, automatically show products from your catalog to the people most likely to buy them. Instead of creating an ad for each product, you create one template. Meta fills it with the right product image, name and price for each person, based on what they viewed, added to cart or are likely to want.
What is Advantage+ shopping?
Advantage+ shopping campaigns, now part of Meta's Advantage+ sales campaigns, are automated sales campaigns for ecommerce. You give Meta your budget, creative, catalog and conversion goal, and its AI handles targeting, placements and budget across new and existing customers in one campaign. They work best with strong purchase tracking and plenty of creative.
Advantage+ vs manual campaigns
| Advantage+ sales | Manual campaigns | |
|---|---|---|
| Targeting | Automated, broad | You choose audiences |
| Setup | Fast, fewer settings | More control, more work |
| Best for | Scaling proven products and creative | Testing new products, offers or audiences |
Most stores we work with run both: Advantage+ for scale and a smaller manual campaign for testing.
How to set up Facebook dynamic product ads
- Create a catalog in Commerce Manager, or connect it from Shopify or WooCommerce.
- Connect the Meta Pixel and Conversions API with ViewContent, AddToCart and Purchase events that include product IDs matching the catalog.
- Check the match rate between event product IDs and catalog items.
- Create product sets, such as best sellers or a category.
- Launch a sales campaign using the catalog, with a template that includes price, offers or reviews.
Advantage+ best practices
- Fix purchase tracking and catalog matching first.
- Feed it many distinct creative angles, including video and UGC.
- Use catalog creative and standard creative together.
- Set a budget large enough for steady daily purchases.
- Avoid frequent edits that reset learning.
- Keep product data accurate: price, availability and images.
Retargeting with catalog ads
Catalog ads are the strongest form of retargeting for stores: someone who viewed a product sees that exact product, or similar ones, a few hours later. For a full view of paid growth for stores, see Facebook ads for ecommerce.
Real accounts. Real numbers.
Results from client ad accounts we manage. Client names are kept private.
Anonymized client accounts. Figures rounded down and converted to USD at approximate rates.
Screenshots from Google Ads accounts we managed. Client and campaign names are cropped out; numbers are unedited.
Frequently asked questions
What are dynamic product ads?
Ads that automatically show products from your catalog to the people most likely to buy them. Meta now calls them Advantage+ catalog ads.
What is an Advantage+ shopping campaign?
An automated Meta sales campaign for ecommerce, now part of Advantage+ sales campaigns, where Meta's AI handles targeting, placements and budget.
Advantage+ or manual campaigns?
Advantage+ is usually better for scaling proven products and creative; manual campaigns give control for testing. Many stores run both.
How do I set up dynamic product ads?
Create a catalog, send Pixel and Conversions API events with matching product IDs, build product sets and launch a sales campaign using the catalog.
Does it work with Shopify?
Yes. Shopify syncs your catalog and events with Meta. We check event quality and product ID matching, because both affect results.
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