B2B buyers research for weeks, involve several people and rarely buy on the first visit. We run paid campaigns built for that: reaching the right accounts, nurturing them, and measuring what turns into revenue.
Each channel plays a different part in a B2B buying journey.
Capture buyers who are already searching for your solution, and track which searches become deals.
Learn more →Reach decision-makers before they search, then retarget them with proof and offers.
Learn more →Appear when buyers ask ChatGPT to compare vendors and shortlist options.
Learn more →Who buys, who influences the decision, and what makes a lead worth calling.
Qualified leads and won deals sent back to Google and Meta as conversions.
Demo, consultation and content offers with forms that qualify, not just collect.
Cost per qualified lead, opportunities and revenue, not just clicks and form fills.
Built for long sales cycles.
We agree with your sales team what a good lead looks like and connect your CRM.
Search for active buyers, social for awareness and retargeting, ChatGPT for comparison moments.
We feed lead quality back to the ad platforms and move budget to what creates opportunities.
A B2B purchase is rarely one person clicking an ad and buying. Several people are involved, the decision takes weeks or months, and many enquiries are not a fit. If campaigns are judged on form fills, the ad platforms learn to find more form-fillers, not more buyers.
B2B digital marketing covers everything from SEO to email. As a B2B advertising agency, our focus is the paid side: getting in front of the right buyers at the right time and proving what that spend returns, with SEO and content supporting it.
| Stage | Channel | Offer |
|---|---|---|
| Active buyers | Google Search | Demo, consultation, pricing |
| Researching | Google, ChatGPT | Comparison guides, case studies |
| Not yet looking | Facebook and Instagram, YouTube | Useful content, short videos |
| Visited, did not convert | Retargeting on all channels | Proof, webinars, a direct call to action |
We agree a definition with your sales team, usually based on company size, role, need and timing. Forms ask just enough to check this, and your CRM marks each lead as qualified, opportunity or won. Those stages are sent back to the ad platforms, so they learn to find more of the right companies.
Real results from client accounts. Client names are kept private.
A lean Google Ads account structured around high-intent searches and accurate conversion tracking. In another account we generated 750+ conversions at under $1.50 each.
Comprehensive keyword research plus Search and Display campaigns raised impressions and drove 50% more clicks, building brand visibility in a competitive space.
A B2B marketing agency helps companies that sell to other businesses generate qualified leads and pipeline, through channels such as paid search, paid social, content and email, with reporting on opportunities and revenue.
Google Ads usually brings the highest-intent leads because buyers are actively searching. Facebook and Instagram ads build awareness and retarget visitors at lower cost. ChatGPT ads are a new way to reach buyers comparing vendors.
By cost per qualified lead, opportunities created and revenue, using your CRM data. Form fills alone are not enough, because many are not a fit.
Leads can start within weeks, but B2B sales cycles are longer, so we judge campaigns on pipeline over a full cycle, not on the first month alone.
Look for an agency that asks about your pipeline and sales cycle, connects your CRM, works closely with your sales team and can show B2B results.
Yes. SaaS is one of our main B2B areas, with campaigns built around trials, demos and paid conversions.
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