30% more website traffic for a healthcare provider
+30%website traffic
Higherclick-through rate
A tightly targeted Search campaign with optimised ad copy increased website traffic by 30% and significantly improved click-through rate.
Dental marketing agency
Dental marketing that fills your chairs with new patients
Most people choose a dentist after a quick search, a look at reviews and a phone call. We make sure your practice wins those moments, and we track every call and booking back to the ad that brought it.
In short: Dental marketing is how a dental practice attracts and keeps patients: being found on Google, looking trustworthy, and making it easy to book. As a dental marketing agency focused on paid media, Web Zodiac runs Google Ads, Facebook and Instagram ads and ChatGPT ads for dentists, tracks calls and bookings, and reports cost per new patient.
Channels
Dental advertising by channel
Each channel brings a different kind of patient.
Google Ads for dentists
Reach people searching for a dentist, an emergency appointment or a specific treatment near them.
Learn more →Facebook ads for dentists
Promote high-value treatments such as implants, aligners and whitening to local people before they search.
Learn more →ChatGPT ads for dentists
Get your practice described accurately when patients ask AI tools about treatments and dentists.
Learn more →What is included
What our dental marketing covers
Treatment-level campaigns
Separate campaigns for general, emergency, implants, aligners and cosmetic work.
Call and booking tracking
Calls, online bookings and forms tracked without sharing patient health data.
Treatment landing pages
Pages with prices or finance, before-and-after photos and a clear way to book.
Cost per new patient
Reports in new patients and booked treatments, not just clicks.
How it works
How we run dental marketing
From search to booked appointment.
1
Know your numbers
Value of a new patient and of each treatment, and your capacity by day.
2
Launch by treatment
Google for searches, Meta for high-value treatments, each with its own page.
3
Track bookings
Calls and bookings tracked, so budget moves to the treatments that fill the diary.
What is dental marketing?
Dental marketing is everything that brings new patients to a practice and keeps existing ones coming back: search ads, local listings and reviews, social media, the website, referrals and recall reminders. A dental marketing agency plans and runs these channels and measures them in new patients and booked treatments.
How to market a dental practice
- Win local search: a complete Google Business Profile, many genuine reviews and Google Ads for treatments and "dentist near me" searches.
- Have a page for each treatment: implants, aligners, whitening, emergency care and check-ups each need their own page with prices or finance options.
- Promote high-value treatments: Facebook and Instagram ads work well for implants, aligners and cosmetic dentistry.
- Make booking easy: online booking, click-to-call and quick replies on WhatsApp or chat.
- Answer the phone: missed calls are lost patients. Track them and fix the gaps.
- Bring patients back: recall reminders and reviews after each visit.
Dental marketing ideas that bring patients
| Idea | Why it works |
|---|---|
| Emergency dentist campaign | Urgent searches convert quickly when someone answers the phone |
| Implant or aligner consultations | High-value treatments justify a higher cost per lead |
| New patient offer | An exam and clean offer lowers the barrier to a first visit |
| Before-and-after content | Shows results, with patient consent |
| Review requests after visits | Reviews decide who gets the call in local search |
How much does dental marketing cost?
There are two parts: ad spend and management. Ad spend depends on your area and treatments; emergency and implant searches cost more per click than general check-ups, but each patient is worth more. We set the budget from the value of a new patient and of each treatment, so you can see the cost per new patient you are paying for. Management is quoted after the free audit.
Patient privacy
Dental practices handle health information, so tracking must be careful. We track calls and bookings as conversions without sending treatment details or other health information to Google or Meta, and we avoid tracking tags on pages or forms that reveal a patient's condition where privacy rules require it.
How to choose a dental marketing agency
- Do they report cost per new patient, not just leads?
- Do they track calls, which are most dental bookings?
- Do they understand patient privacy and health advertising rules?
- Do you own your ad accounts, website and data?
How much should a dental practice spend on marketing?
Work backwards from new patients. Decide how many new patients you want each month, estimate what each is worth over a year or more, and set a target cost per new patient that leaves a healthy margin. Multiply the two to get a monthly budget. A practice adding implants or aligners can afford a higher cost per patient than one focused on check-ups.
How to know if your dental marketing is working
| Measure | How to track it |
|---|---|
| Calls from ads and website | Call tracking numbers, with call length |
| Online bookings and forms | Conversion tracking in Google Ads, Meta and GA4 |
| New patients by source | Ask on booking, and record in your practice software |
| Cost per new patient | Ad spend divided by new patients from each channel |
| Treatments booked | High-value treatments linked back to the campaign |
How to fix underperforming dental marketing
- Check call answering first: missed calls are the most common leak.
- Split campaigns by treatment: one campaign for everything hides what works.
- Send ads to treatment pages, not the home page.
- Add prices or finance information so people self-qualify.
- Follow up form leads within minutes.
Case studies
All results →Case studies
Real results from client accounts. Client names are kept private.
50% more qualified leads for a local service business
+50%qualified leads in 2 months
Lowercost per lead
Geo-targeted campaigns, advanced bidding and ad copy optimisation brought 50% more qualified leads within the first two months, while lowering the cost per lead.
Questions
Frequently asked questions
What does a dental marketing agency do?
It brings new patients to a dental practice through search ads, local listings, reviews, social ads and the website, and measures results in new patients and booked treatments.
How do you market a dental practice?
Win local search with a strong Google Business Profile, reviews and Google Ads, have a page per treatment, promote high-value treatments on Facebook and Instagram, make booking easy and answer every call.
How much does dental marketing cost?
It depends on your area, treatments and goals. We set ad budgets from the value of a new patient and each treatment, and quote management after the free audit.
Which treatments are best to advertise?
Usually implants, aligners, cosmetic dentistry and emergency care, because they are high value or urgent. General check-ups work well with a new patient offer.
Is it safe to track dental website visitors?
Yes, if done carefully. We track calls and bookings without sending health information to ad platforms and follow the privacy rules that apply to your practice.
How much should a dental practice spend on marketing?
Set it from new patient goals: the number of new patients you want times a target cost per new patient based on their value. High-value treatments justify a higher cost per patient.
How do I know if my dental marketing is working?
Track calls, bookings and new patients by source, and calculate cost per new patient and treatments booked for each channel.
How do you track patient calls from ads?
With call tracking numbers on ads and your website, recording call length and outcome, without capturing health details.
Free audit
Find out what your ad spend is really returning
A free review of your Google Ads, Meta ads and tracking. No obligation.
Get my free audit →