Facebook ads management that finds your next customers
Facebook reaches people before they start searching. We create ads that stop the scroll, give Meta the right signals and turn that attention into leads and sales.
What our Facebook ads management covers
Campaign strategy
The right objective, structure and budget for your goal, whether that is leads, sales or WhatsApp chats.
Creative testing
New images, videos and copy every month, tested to find the winners and retire the losers.
Audiences
Broad targeting guided by strong signals, plus custom and lookalike audiences where they help.
Pixel and Conversions API
Tracking set up so Meta optimises for real leads and purchases, not clicks.
How we run Facebook ads
Creative and data quality drive results on Meta. Our process focuses on both.
Set up
We check your Pixel and Conversions API, agree goals and build the campaign structure.
Create and test
We produce several creative angles and test them against each other.
Scale
We move budget to proven ads and audiences, and refresh creative before results fade.
What Facebook ads management includes
Facebook ads management is the ongoing work of running your campaigns so they keep hitting your targets. Our Facebook ads management services cover:
- Strategy: goals, offers, audiences and the target cost per lead or sale.
- Campaign structure: a simple setup that gives Meta's AI enough data, usually fewer, larger campaigns.
- Creative: new ads every month, tested on results. See creative and UGC.
- Audiences: broad targeting where it works, plus customer lists, lookalikes and retargeting.
- Tracking: the Meta Pixel and Conversions API, deduplicated.
- Budgets and bidding: spend moved to the ad sets and ads that deliver.
- Reporting: a monthly report on leads, sales, cost and next steps.
How we run Facebook ads, step by step
- Check tracking and assets: Pixel and Conversions API events, catalog if you sell products, and access to your Business Manager.
- Agree the numbers: what a lead or sale is worth and what it can cost.
- Launch with distinct creative angles: several clearly different ideas, not small variations.
- Let the algorithm learn: avoid big edits while an ad set is in its learning phase.
- Scale and refresh: increase budget behind winners gradually and add new creative before results fade.
Campaign objectives, explained simply
| Objective | Use it for |
|---|---|
| Sales | Online purchases, measured by the Pixel and Conversions API |
| Leads | Instant forms, website forms, calls and messages |
| Engagement | Messages on WhatsApp or Messenger, video views |
| Traffic and awareness | Rarely the right choice when you want results; used for specific cases only |
Facebook ads management pricing
Management is usually charged as a flat monthly fee, a percentage of ad spend, or a mix of both, on top of your ad spend paid to Meta. Packages that limit the number of ads or campaigns can hold results back, because creative testing is what drives Meta performance. After the free audit we send a written quote based on the work your account needs.
Why accounts stop performing
- Creative fatigue: the same ads shown too often to the same people.
- Too many small ad sets: none gets enough conversions to learn.
- Broken tracking: missing or duplicated events after a website change.
- Constant edits: resetting the learning phase again and again.
Real accounts. Real numbers.
Results from client ad accounts we manage. Client names are kept private.
Anonymized client accounts. Figures rounded down and converted to USD at approximate rates.
Screenshots from Google Ads accounts we managed. Client and campaign names are cropped out; numbers are unedited.
Frequently asked questions
What do Facebook ads management services include?
Strategy, campaign setup, creative testing, audiences, Pixel and Conversions API tracking, budget management and monthly reporting on leads and sales.
How is Facebook ads management priced?
Usually a flat monthly fee, a percentage of ad spend or a mix, on top of your ad spend. We send a written quote after the free audit.
How long before Facebook ads work?
Ads can bring results in the first days, but ad sets need around a few weeks of steady conversions to stabilise. We judge performance over that period, not day by day.
How many ads should we run?
Enough distinct creative angles for Meta to find winners, typically a few per ad set, refreshed regularly. Fewer, stronger ad sets usually beat many small ones.
Do you manage Instagram as well?
Yes. Facebook and Instagram ads are managed together in Meta Ads Manager, with placements and formats for each.
Can you take over our current account?
Yes. We audit it first, keep what works and fix tracking, structure and creative, without losing the account's history.
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