ChatGPT ads that reach buyers inside the conversation
People now ask ChatGPT what to buy and who to hire. ChatGPT ads put your business right below those answers. We set up, run and measure your campaigns in OpenAI Ads Manager, and help you get mentioned in the answers themselves.
ChatGPT ads services
An early, low-competition channel. We help you test it properly and measure it honestly.
Setup & strategy
Account setup in OpenAI Ads Manager, campaign structure, budgets and a test plan.
Learn more →Sponsored ads
Ads below ChatGPT answers, written and matched to the conversations your buyers have.
Learn more →Shopping & product feed ads
Product feed ads built from your catalog, with every product variant ready to show.
Learn more →Conversion tracking
OpenAI's Measurement Pixel and Conversions API, deduplicated, so results are counted correctly.
Learn more →GEO agency
Get your brand mentioned and cited in AI answers, not only in the ads.
Learn more →ChatGPT ads audit
A review of your ChatGPT ads account, tracking and landing pages, with a fix list.
Learn more →Answer engine optimization
Structure content so AI assistants and search features can quote a clear answer.
Learn more →AI SEO agency
SEO built for AI search: crawlability, entities, content and authority.
Learn more →LLM SEO
Optimise how large language models understand and describe your brand.
Learn more →How we run ChatGPT ads
A careful test first, then scale what works.
Set up and track
We create or review your Ads Manager account and install the Pixel and Conversions API before spending.
Test
We launch a focused test with clear goals, several ad angles and context hints, and compare results with Google and Meta.
Scale or stop
If ChatGPT ads bring leads or sales at the right cost, we scale them. If not, we tell you plainly.
How ChatGPT ads work
When someone asks ChatGPT a question, an ad may appear below the answer, clearly labelled as sponsored. Each ad shows the advertiser's name and logo, a title, short copy, an image and a link. OpenAI matches ads to the context and intent of the conversation, the ad's own content and landing page, and context hints the advertiser provides. Context hints guide matching but are not keywords, and they do not guarantee your ad appears in a particular conversation.
What do ChatGPT ads look like?
A ChatGPT ad sits underneath the response, separate from the answer, in a box marked as sponsored. It looks like a short recommendation card: your brand, a headline, one or two lines of copy, an image and a button or link to your site. For online stores, product feed ads can show products from your catalog instead.
What ChatGPT ads can and cannot do
- Ads appear separately from the answer. Advertisers cannot change what ChatGPT says.
- Ads are shown to logged-in users on the Free and Go plans. Plus, Pro and Business users, and users under 18, do not see them.
- Ads are not placed in conversations about sensitive topics, and some categories, such as health, have extra restrictions.
- You can buy on impressions, clicks or conversions, and see impressions, clicks, spend, CTR, CPC, CPM and conversions in Ads Manager.
- Availability by country is expanding quickly. We check the current list for your markets during setup.
How much do ChatGPT ads cost?
ChatGPT ads are sold through an auction in OpenAI's self-serve Ads Manager, so there is no fixed price. You set a budget and choose to pay per thousand impressions, per click or towards a conversion goal. Costs depend on competition for the conversations you target, your ads' relevance and your bidding choice. Because the channel is new, competition is lower than on Google or Meta in many categories, which is part of the case for testing early. We agree a test budget before launch, sized to give a clear answer.
Are ChatGPT ads worth it?
For businesses whose buyers research and compare before choosing, such as software, professional services, education, travel and higher-priced products, they are worth a structured test. They are less proven for impulse purchases and very local services. The honest answer depends on your numbers, which is why we install tracking first and compare ChatGPT's cost per lead or sale with Google and Meta.
ChatGPT ads vs Google Ads
| ChatGPT ads | Google Ads | |
|---|---|---|
| Matching | Meaning of the whole conversation, plus context hints | Keywords people search |
| Moment | Often later in the decision: comparing, asking for a recommendation | Any stage, from research to "near me" |
| Maturity | New, fewer advertisers | Mature, competitive |
| Measurement | OpenAI Measurement Pixel and Conversions API | Google tag, enhanced conversions, offline import |
They work best alongside Google and Meta, not instead of them, and every channel is judged on the same tracked results.
Ads and AI visibility together
Ads buy a place below the answer. Being named inside the answer is organic, and nobody can buy it. That is what generative engine optimization works on. Our ChatGPT advertising service covers both, so you can show up in the answer and below it.
What clients say
Feedback from clients of our founder, Rahil Joshi, copied word for word from his Upwork profile. Client names are kept private.
“We hired Rahil to audit one of our Google Ads accounts, and he provided a solid, comprehensive audit. He was very responsive, and easy to collaborate with. Would recommend!”
“Rahil is great to work with! He's very knowledgeable and excellent at what he does. I would not hesitate to hire him again.”
“Completed the contract on time with superior insights and communication. Many thanks. Much appreciated.”
“Rahil was very quick, and went the extra mile with great reporting for my competitive audit on two CPG brands.”
“Rahil does great work, responds quickly, is efficient, handles deadlines with ease, and does a great job in all things SEO!”
“Did an excellent job, has a great understanding of content creation and SEO”
Why start with ChatGPT ads now
New ad channels are cheapest and least crowded at the start. The advantage goes to businesses that test early, with tracking in place.
Early-mover advantage
Fewer competitors bidding while the channel is new.
Measured from day one
Pixel and Conversions API installed before the first ad runs.
Part of your whole plan
Judged against Google and Meta on the same numbers.
Ads plus AI visibility
We also work on getting your brand cited in answers, for free traffic.
Playbooks for your industry
Frequently asked questions
What are ChatGPT ads?
ChatGPT ads are sponsored ads shown below ChatGPT's answers, labelled as sponsored and matched to the context of the conversation. Businesses buy them through OpenAI's Ads Manager.
How much do ChatGPT ads cost?
There is no fixed price. Ads are sold by auction, and you can pay per impression, per click or towards conversions. We agree a test budget sized to give a clear answer.
Can advertisers influence ChatGPT's answers?
No. OpenAI runs ads on separate systems from the chat model. Ads appear alongside answers but cannot change, rank or shape what ChatGPT says.
Who sees ChatGPT ads?
Logged-in adults on ChatGPT's Free and Go plans. Plus, Pro and Business users, and accounts identified as under 18, are not shown ads.
Are ChatGPT ads worth it?
For businesses whose buyers research and compare before choosing, they are worth a measured test. We track results and compare them with Google and Meta before scaling.
How are ChatGPT ads measured?
With OpenAI's Measurement Pixel on your website and the Conversions API from your server, deduplicated with a shared event ID. Ads Manager reports clicks, spend and conversions, with view-through conversions shown separately.
Are ChatGPT ads available in my country?
OpenAI has been adding countries quickly since the self-serve launch in 2026. We confirm current availability for your markets before setting up a campaign.
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