White label Facebook and Meta ads, run quietly for your agency
Offer Facebook, Instagram and WhatsApp advertising to your clients while we plan, launch and optimise the campaigns behind the scenes, with creative testing, pixel and Conversions API set up properly, and reports under your brand.
What our white label Meta ads management covers
Facebook and Instagram campaigns
Prospecting, retargeting and Advantage+ campaigns built around each client's goal.
Creative testing
Hooks, formats and angles tested in a structured way, with clear briefs for your designers or ours.
Lead generation
Instant forms, website leads and click-to-WhatsApp ads with lead quality checks.
Ecommerce
Catalog and Advantage+ shopping campaigns for online stores.
Pixel and Conversions API
Events, deduplication and offline conversions so Meta optimises for real results.
Branded reporting
Looker Studio dashboards and monthly reports with your logo.
How we run white label Meta ads
Set up correctly once, then improved every week.
Access
You add our team members as people in your agency's business portfolio, with access to client assets.
Audit and plan
We check tracking, account structure and creative, and share a plan for your approval.
Test and report
Weekly creative and audience testing, monthly branded reports.
What is white label Facebook ads management?
White label Facebook ads management is when an agency resells Meta advertising to its clients and a specialist partner does the hands-on work. Meta's platforms include Facebook, Instagram, Messenger, WhatsApp and the Audience Network, so the service usually covers all of them, which is why it is also called white label Meta ads. The agency keeps the client, the brand and the pricing; the partner plans, launches, tests and reports.
Web Zodiac manages Meta ads for businesses directly and behind the scenes for agencies. For search campaigns, see white label Google Ads; for a combined offer, see white label performance marketing.
How white label Meta ads works
Business portfolio access, done carefully
Meta's business tools let a business share its ad accounts and Pages with a partner, such as an agency, with full control or partial access. According to Meta, a partner with full control can manage the asset but cannot share it with another business; only the owner can. That matters for white label work: if your client shares their assets with your agency, your agency cannot pass them on to us as a business partner. The usual white label setup is for your agency to add our team members as people in your own business portfolio and assign them the client assets you manage. Your client sees only your agency, and you can remove our access at any time.
| Setup | Who the client sees | Best for |
|---|---|---|
| Our team added as people in your business portfolio | Your agency only | Fully white label partnerships |
| Client shares assets directly with our business portfolio | Your agency and Web Zodiac | Partnerships where the client knows we are involved |
| Your agency shares its own ad account with us | Your agency only | Ad accounts your agency owns, which we generally advise against for clients |
Special Ad Categories and policies
Ads about housing, employment, financial products and services, and social issues, elections or politics fall under Meta's Special Ad Categories, with restricted targeting options. We flag affected clients before launch, set the right category, and plan campaigns that work within the limits, so your agency avoids rejected ads and account restrictions.
The margin for your agency
White label margin calculator
What we manage in each account
| Area | What we do |
|---|---|
| Campaign structure | Simple structures that give Meta's delivery system enough data, split by goal and funnel stage |
| Audiences | Broad and Advantage+ audiences where they work, custom audiences and lookalikes from client data with consent |
| Creative | Testing plans for hooks, formats and offers; briefs for your team or ours; refresh before fatigue |
| Lead quality | Form questions, CRM checks and offline conversions so campaigns optimise for real leads |
| Tracking | Meta pixel, Conversions API with deduplication, event match quality and offline events |
| Budgets and pacing | Budgets matched to the learning phase, scaling rules and spend caps |
New accounts often start with our Meta ads audit. Our guide to Meta ads explains how the platform works for your team and clients.
White label vs hiring a Meta ads specialist
| Hire in-house | Freelancer | White label partner | |
|---|---|---|---|
| Cost structure | Salary, benefits, tools and training, paid whether or not you have clients | Hourly or per project | Fee per account, so cost grows only as you win clients |
| Time to start | Weeks or months to hire and train | Days, if someone is available | Days |
| Coverage | One person's skills and hours | One person, often across many clients | A team, with cover for holidays and sickness |
| Process and reporting | You build it | Varies by person | Set process, branded reports |
| Scaling up or down | Slow and costly | Limited by one person's time | Add or remove accounts as clients come and go |
| Best when | You have steady, high volume in one channel | You need occasional help | You want to sell paid media without building a department |
Pricing models
| Pricing model | How it works | Suits |
|---|---|---|
| Flat fee per account | One monthly fee for each client account, based on the work involved | Agencies that charge clients a fixed retainer |
| Percentage of ad spend | A share of the client's monthly ad spend, usually with a minimum fee | Larger or growing budgets |
| Setup plus monthly | A one-off fee to audit, rebuild and set up tracking, then a monthly fee | New accounts or accounts that need a rebuild |
| Project | A fixed price for an audit, a launch or a tracking setup | One-off needs, or testing a partnership |
We quote after seeing the accounts, because the work for a single-location service business is very different from a multi-country ecommerce store. Our fees leave room for your margin; use the calculator to check the numbers for your agency.
Onboarding
| Step | What happens |
|---|---|
| 1. Intro call | We learn how your agency works, your clients and how you want us to appear (fully invisible, or as part of your team on calls). |
| 2. Agreement and NDA | Scope, pricing, response times and confidentiality are agreed in writing. |
| 3. Access | You give our team access through your agency's own manager account or business portfolio, so the client relationship stays with you. |
| 4. Audit | We review each account, its tracking and landing pages, and share findings in your format. |
| 5. Plan and launch | You approve the plan with your client; we build or rebuild campaigns and fix tracking first. |
| 6. Ongoing management | Weekly optimisation, monthly branded reports, and a shared Slack channel or email for requests. |
How we work with your team
- Slack and email. A shared Slack channel per partner, or email if you prefer, for briefs, approvals and quick questions.
- Calls as your team. When you ask, we join client calls as part of your agency, using your company name.
- Branded reports. Looker Studio dashboards and monthly reports with your logo and colours, in plain language your clients understand.
- Time zones. We are based in India, so much of our work happens while agencies in the US, UK and Australia are offline, and changes are ready for your morning.
- Response times. Agreed upfront in writing, so you can promise your clients the same.
- Confidentiality. We never contact your clients directly unless you ask, never put our name on their reports, and are happy to sign an NDA.
Real accounts. Real numbers.
Results from client ad accounts we manage. Client names are kept private.
Anonymized client accounts. Figures rounded down and converted to USD at approximate rates.
Screenshots from Google Ads accounts we managed. Client and campaign names are cropped out; numbers are unedited.
Talk to us about a white label partnership
Share a little about your agency and the accounts you have in mind. We reply within one working day, and we are happy to sign an NDA before you share client details.
Frequently asked questions
What is white label Facebook ads management?
A specialist partner runs Facebook, Instagram, Messenger and WhatsApp ads for an agency's clients, and the agency sells and presents the service under its own brand.
Is white label Facebook ads the same as white label Meta ads?
Yes. Meta is the company behind Facebook, Instagram, Messenger and WhatsApp, so white label Meta ads covers Facebook ads and the other Meta placements.
How do you get access to my clients' Meta ad accounts?
Usually your agency adds our team members as people in your own business portfolio and assigns the client assets you manage. Meta does not let a partner re-share a client's assets with another business, so this keeps the setup white label.
Do you handle Special Ad Categories?
Yes. We identify clients in housing, employment, financial products or social issue categories before launch and plan campaigns within Meta's targeting limits.
Will my clients know you are involved?
Not unless you want them to. Reports carry your branding, communication goes through your team, and when we join calls we do so as part of your agency.
Who owns the ad accounts?
Your client should own their ad accounts. Your agency manages them, and we work through the access you give us, so the client relationship stays with you.
How do you price white label work?
Usually a flat monthly fee per account, a percentage of ad spend with a minimum, or a setup fee plus a monthly fee. We quote after reviewing the accounts so you can price your retainer with a healthy margin.
Do you sign an NDA?
Yes. We are happy to sign an NDA before you share client details, and confidentiality is part of our partner agreement.
How do we communicate?
Through a shared Slack channel or email, with response times agreed upfront. We can also join client calls as part of your team.
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