An ecommerce marketing agency measured in revenue
For online stores, every campaign should answer one question: what did it bring back? We run Shopping, Performance Max and Meta catalog ads on clean product data and accurate purchase tracking.
What our Ecommerce growth service covers
Product feed and Merchant Center
Clean titles, images, prices and categories, and fixes for disapproved products.
Google Shopping and Performance Max
Product campaigns structured by margin and performance.
Meta Advantage+ and catalog ads
Product ads on Facebook and Instagram that show the right items to the right people.
Purchase tracking
Purchases with order value tracked in GA4, Google Ads and Meta, including server-side events.
How we run Ecommerce growth
A clear process, repeated every month.
Audit
We review what you run today, check tracking and agree the numbers that matter.
Build and test
We set up campaigns, creative and pages, then test versions against each other.
Scale and report
Budget moves to what works. You get a simple, jargon-free report every month.
What is an ecommerce marketing agency?
An ecommerce marketing agency helps online stores attract shoppers and turn them into buyers. Some focus on email, SEO or social media content. Web Zodiac is an ecommerce digital marketing agency focused on paid media: Google Shopping, Performance Max, Search and Meta ads, with the product data and purchase tracking that make them profitable.
What our ecommerce marketing covers
- Search and shopping: Google Ads for ecommerce, including Shopping and Merchant Center and Performance Max.
- Paid social: Facebook and Instagram ads for ecommerce, including Advantage+ and catalog ads.
- AI shopping: ChatGPT ads for ecommerce, tested alongside proven channels.
- Creative: product videos, UGC and images tested on purchases.
- Tracking: purchases with order value in GA4, Google Ads and Meta, including server-side events.
What drives ecommerce ad results
- Product data: Shopping and catalog ads are built from your feed. Better titles and images mean better ads.
- Margin-aware structure: high-margin and best-selling products get more budget than slow movers.
- Creative: on Meta, the creative angle often matters more than the targeting.
- Accurate purchase values: value-based bidding only works if order values are tracked correctly.
- The store itself: product pages, delivery costs and checkout speed decide how many clicks become orders.
Return on ad spend, explained
Return on ad spend (ROAS) is revenue from ads divided by ad spend. A 3x ROAS means three units of revenue for every unit spent. The right target depends on your margins: a store with thin margins needs a higher ROAS to break even than a store with high margins. We work out your break-even ROAS first, then set targets above it.
| Gross margin | Break-even ROAS (before other costs) |
|---|---|
| 25% | 4.0x |
| 40% | 2.5x |
| 60% | 1.7x |
Break-even ROAS is 1 divided by your margin. Shipping, returns and payment fees push it higher, so we include them when we set your targets.
How to choose an ecommerce marketing agency
- Do they measure profit, not just revenue? Ask how they set ROAS targets.
- Do they manage the product feed? Feed quality decides Shopping and catalog results.
- Do they test creative every month? On Meta, fresh creative keeps results steady.
- Who owns the ad accounts and data? It should be you.
- Can they show ecommerce results? See our case studies.
Platforms we work with
Shopify, WooCommerce and most other platforms that support Google Merchant Center and the Meta catalog.
Real accounts. Real numbers.
Results from client ad accounts we manage. Client names are kept private.
Anonymized client accounts. Figures rounded down and converted to USD at approximate rates.
Screenshots from Google Ads accounts we managed. Client and campaign names are cropped out; numbers are unedited.
Frequently asked questions
What does an ecommerce marketing agency do?
It helps online stores win customers. Web Zodiac focuses on paid media: Google Shopping, Performance Max, Search and Meta ads, plus the product feed, creative and purchase tracking behind them.
What is a good ROAS for ecommerce?
It depends on your margins. We calculate your break-even ROAS from your margins and costs, then set targets that make ads profitable for your store.
Google Ads or Facebook ads for an online store?
Most stores need both. Google captures people searching for products; Facebook and Instagram create demand and bring back browsers. We split budget by what each returns.
Do you fix Merchant Center disapprovals?
Yes. Feed and Merchant Center fixes are part of our ecommerce setup.
Do you work with Shopify?
Yes, along with WooCommerce and other platforms that connect to Google Merchant Center and the Meta catalog.
Do you do email or SEO for stores?
Our focus is paid media. We work alongside your email and SEO teams so campaigns, offers and tracking line up.
Find out what your ad spend is really returning
A free review of your Google Ads, Meta ads and tracking. No obligation.
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