LLM SEO that shapes how AI models describe your brand
When someone asks ChatGPT or another AI model about your industry, what does it say about you? LLM SEO works on the sources and signals those models use to understand your business.
What our LLM SEO service covers
AI brand audit
What ChatGPT and other models say about you and your competitors today.
Entity consistency
The same name, services, locations and facts across your site, profiles and directories.
Mentions and citations
Earned mentions on industry sites, reviews and publications that models learn from.
Prompt tracking
A fixed set of buyer prompts checked regularly, so you can see answers change.
How we run LLM SEO
A clear process, repeated every month.
Audit
We ask AI models the questions your buyers ask and record how you appear, or do not.
Fix and build
We correct inconsistent information and build mentions and content that fill the gaps.
Track
We re-run the same prompts on a schedule and report changes.
What is LLM SEO?
LLM SEO is improving how large language models (LLMs), the AI models behind ChatGPT, Gemini, Claude and others, understand, describe and recommend your brand. When someone asks an AI tool about your industry or your company, LLM SEO aims for an answer that is accurate, favourable and includes you.
How language models learn about your business
Models learn in two ways. Some knowledge comes from the data they were trained on, which updates slowly. Many answers now also use live search, where the model looks up current pages before answering. LLM SEO works on both: a strong, consistent presence across the web over time, and pages that live search can find and quote today.
How does LLM SEO work?
- Audit: ask AI models the questions your buyers ask, and record what they say about you and your competitors.
- Fix facts: correct outdated or inconsistent information on your site, profiles and directories.
- Fill gaps: publish clear pages on the services, comparisons and questions where you are missing.
- Earn mentions: reviews, industry articles, comparisons and lists on sources models rely on.
- Track: re-run the same prompts on a schedule and report changes.
What we work on
- Your own site: clear about pages, service pages and facts that are easy to quote.
- Your profiles: Google Business Profile, LinkedIn, directories and review sites saying the same thing.
- Third-party mentions: relevant publications, comparisons and lists in your industry.
- Accuracy: finding and correcting outdated or wrong information models repeat.
LLM SEO vs SEO vs GEO
| Main question | |
|---|---|
| SEO | Do our pages rank in search engines? |
| GEO | Are we named and cited in AI-generated answers? |
| LLM SEO | What do AI models know and say about our brand? |
ChatGPT SEO
ChatGPT SEO is LLM SEO focused on ChatGPT. ChatGPT's search uses OpenAI's OAI-SearchBot crawler, so allowing it in your robots.txt is the first step. Then the same principles apply: clear, quotable pages and a consistent, credible presence across the web.
About llms.txt
llms.txt is a proposed file that summarises a site for AI tools. Some AI tools read it; Google has said its search does not use it. We include it as a low-cost extra, not as a ranking lever.
Frequently asked questions
What is LLM SEO?
LLM SEO is improving how large language models such as ChatGPT understand, describe and recommend your brand, through consistent information, trusted mentions and content that AI search can find and quote.
What is ChatGPT SEO?
ChatGPT SEO is LLM SEO focused on ChatGPT: helping your business appear accurately in ChatGPT's answers, including its search results, which use OpenAI's search crawler.
Is LLM SEO the same as GEO?
They overlap. GEO focuses on appearing in AI-generated answers; LLM SEO focuses on what the models know and say about your brand overall.
Can I control what ChatGPT says about my business?
Not directly. You can influence it by keeping information accurate and consistent, earning credible mentions and publishing clear pages AI search can find.
Does llms.txt help?
Some AI tools read it, but Google has said its search does not use it. We add it as a low-cost extra, not a ranking lever.
How long does LLM SEO take?
Changes that rely on live search can show within weeks. Changes in what models learned during training take longer, because training data updates less often.
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