Real estate leads are easy to buy and hard to convert. We run campaigns for agents, brokerages and developers that follow housing ad rules, qualify leads early and track which ones turn into appointments and deals.
Buyers, sellers and investors each start in a different place.
Reach buyers and sellers searching for homes, valuations and agents in your area.
Learn more →Show listings and new developments to local audiences, and generate seller valuation leads.
Learn more →Get your agency described accurately when people ask AI tools about areas, prices and agents.
Learn more →Separate campaigns, offers and pages for each kind of lead.
Targeting set up within Meta's and Google's housing ad rules.
Property pages, area guides and home valuation offers.
Leads, appointments and deals by campaign, from your CRM.
From click to appointment.
Buyers, sellers, tenants or project enquiries, each with its own offer.
Housing ad categories and location targeting set correctly from day one.
Qualifying questions, fast follow-up and CRM tracking of appointments.
Real estate marketing is how agents, brokerages, developers and property managers attract people who want to buy, sell, rent or invest. It covers listings and portals, search and social ads, the website, local reputation, email and referrals. Our focus is the paid side: getting qualified buyer, seller and project leads at a known cost.
Most people start online. Buyers browse listings and search for homes in an area; sellers search for valuations and agents; investors look for returns and new projects. Good real estate marketing reaches each group with the right offer: a listing or area guide for buyers, a free valuation for sellers, a brochure or site visit for projects. Then it follows up fast, because property leads cool quickly.
| Goal | Channel | Offer |
|---|---|---|
| Seller leads | Google Search, Facebook | Free home valuation, local market report |
| Buyer leads | Google Search, Facebook | New listings, area guides, viewing bookings |
| New developments | Facebook, Google, YouTube | Brochure, floor plans, site visit |
| Staying in touch | Retargeting, email | Price updates, open houses, market news |
In the United States and Canada, housing ads on Meta and Google have restrictions designed to prevent discrimination. Ads for property sales and rentals must run in Meta's housing special ad category, which removes targeting by age, gender and postcode and requires a wider location radius. Google limits personalised targeting for housing ads in a similar way. Other countries have their own advertising standards. We set campaigns up within these rules, so ads are not rejected and your brand is protected.
A real estate marketing plan sets out who you want to reach (buyers, sellers, investors), where you will reach them, what you will offer, how much you will spend and how you will measure results. It turns marketing from a list of ideas into a budget with targets.
Use your own numbers rather than a rule of thumb. If an average deal earns a known commission and you close one in every so many leads, you can work out what a lead is worth and how much you can spend to win it. We help agents and brokerages set this up, then report cost per appointment and per deal.
Video walk-throughs, neighbourhood tours and short agent introductions work well on Facebook, Instagram and YouTube. They show the property honestly, build trust in the agent and give ad platforms engaging creative to work with.
Real results from client accounts. Client names are kept private.
A lean Google Ads account structured around high-intent searches and accurate conversion tracking. In another account we generated 750+ conversions at under $1.50 each.
Geo-targeted campaigns, advanced bidding and ad copy optimisation brought 50% more qualified leads within the first two months, while lowering the cost per lead.
It brings buyer, seller, tenant and project leads to agents, brokerages and developers through search and social ads, listings, landing pages and follow-up, and tracks leads to deals.
Online marketing for property: search ads, social ads, listing portals, websites, email and reviews, used to attract and convert buyers, sellers and tenants.
Yes. In the US and Canada, housing ads on Meta and Google have targeting restrictions to prevent discrimination, and other countries have their own standards. We set campaigns up within them.
Yes. Project campaigns use brochures, floor plans and site visit bookings, with leads tracked to visits and sales.
As fast as possible, ideally within minutes. We help set up instant notifications and qualifying questions so your team calls the best leads first.
A plan that sets your target clients, channels, offers, budget and how you will measure results, so marketing has clear goals and a known cost per deal.
Work from your numbers: commission per deal and leads needed per deal give the value of a lead, and therefore how much you can spend to win one.
Record the source of every lead in your CRM, track appointments and deals, and compare commission earned with spend for each channel.
A free review of your Google Ads, Meta ads and tracking. No obligation.
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