A law firm marketing agency measured in signed cases
Legal clicks are some of the most expensive online. We make every one count: the right practice areas, the right searches, and intake tracking that shows which campaigns bring cases you want.
Marketing for lawyers by channel
Each channel reaches potential clients at a different moment.
Google Ads for lawyers
Reach people searching for a lawyer right now, often the highest-value moment in legal marketing.
Learn more →Facebook ads for lawyers
Build recognition for your firm and reach people before they start searching.
Learn more →ChatGPT ads for lawyers
Show up accurately when people ask AI tools about legal problems and which firms to contact.
Learn more →What our marketing for lawyers covers
Practice-area strategy
Budget focused on the case types you want, where they are worth the cost.
Intake tracking
Calls, chats and forms tracked to consultations and signed cases.
Compliant advertising
No outcome promises, clear disclaimers where your jurisdiction requires them.
Practice-area landing pages
Pages that explain the process, show credentials and make contact easy.
How we grow law firms
From search to signed case.
Choose the cases
We prioritise practice areas by case value, competition and your capacity.
Launch and track
Search and Local Services Ads first, with call and intake tracking connected.
Optimise for signed cases
Budget moves to the searches and areas that bring cases you actually take.
Why legal marketing needs tight control
- Expensive clicks: legal searches are among the most competitive in Google Ads, so wasted clicks cost more than in most industries.
- Intake decides results: a lead only becomes a case if someone answers quickly and qualifies it well.
- Case value varies: one personal injury case can be worth far more than many small matters, so we optimise by practice area.
- Professional rules: lawyer advertising is governed by bar or regulator rules in most places, which limit claims, testimonials and solicitation.
Practice areas we work with
Personal injury, family law, immigration, criminal defense, estate planning, employment, business law and other areas where clients search for help. Each gets its own campaigns and landing pages, because a divorce client and an immigration client search, decide and convert differently.
Legal marketing agency or lawyer marketing agency?
They mean the same thing: an agency that helps lawyers win clients. Our focus is the paid side, Google Ads, Local Services Ads and Facebook ads, measured on signed cases rather than clicks.
What is law firm marketing?
Law firm marketing is how a practice attracts the right clients: being found when people search for legal help, being trusted when they compare firms, and making it easy to get in touch. It includes search ads, local listings and reviews, the website, content, referrals and, increasingly, visibility in AI tools. Our focus is the paid and measurable part: ads, intake tracking and landing pages.
How do law firms get clients?
- Search: people search for a lawyer when they need one. Google Ads, Local Services Ads and local SEO capture that moment.
- Referrals and reputation: reviews and recommendations decide who gets the call.
- Social: Facebook ads work for some practice areas, such as estate planning and personal injury awareness.
- AI tools: people now ask ChatGPT about legal problems. See ChatGPT for law firms.
Are law firms allowed to advertise?
Yes. In the US, lawyers have been allowed to advertise since the 1970s, but advertising must follow the professional conduct rules of each state bar, and other countries have their own rules. Common limits cover misleading claims, guarantees of results, testimonials and titles such as "specialist". We work within your jurisdiction's rules and ask you to approve all ad copy.
Law firm marketing budget
There is no single right figure. A practical way to set it is to start from case value: what an average signed case is worth, how many enquiries it takes to sign one, and what each enquiry costs in your practice area and city. That gives the budget needed for the number of cases you want, and shows quickly whether paid search makes sense for your practice.
Frequently asked questions
What does a law firm marketing agency do?
A law firm marketing agency helps lawyers attract and sign clients through channels such as Google Ads, Local Services Ads, social ads, SEO and reviews, with tracking from first contact to signed case.
How much should a law firm spend on marketing?
It depends on practice area, location and case value. In the free audit we look at search costs in your market and what a signed case is worth to you.
Can lawyers advertise with client results or testimonials?
Rules vary by jurisdiction. Many require disclaimers, or limit how results and testimonials can be used. We follow your bar or regulator rules and you approve every ad.
How do you measure legal marketing?
By consultations booked and cases signed per practice area, and the cost of each, using your intake or case management data.
Are law firms allowed to advertise?
Yes, within the professional conduct rules of their state bar or regulator, which limit things such as misleading claims, guarantees and some testimonials. We work within your rules and you approve all ad copy.
How do law firms get new clients online?
Mainly through search (Google Ads, Local Services Ads and local SEO), reviews and referrals, social ads for some practice areas, and increasingly AI tools.
Find out what your ad spend is really returning
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