We plan your paid advertising as one system: the strategy, the tracking, the ads and the landing pages. Every part is judged on what it brings back.
Use one service or all of them. Most clients start with an audit and tracking.
A full review of your ads, tracking and funnel, and a plan for where to spend next.
Learn more →Campaigns built to bring qualified leads at a cost you can afford.
Learn more →Paid growth for online stores: Shopping, Performance Max and Meta catalog ads.
Learn more →Landing pages designed and tested to turn more clicks into customers.
Learn more →GA4, Tag Manager, server-side tagging and conversion APIs set up properly.
Learn more →Ad images, videos and copy made for performance, and tested.
Learn more →Three stages, repeated every month.
We review your account, tracking and landing pages, and agree the goals and numbers that matter.
We fix tracking, restructure campaigns and launch new ads and pages to test.
Budget moves to what works. You get a clear monthly report and a plan for the next month.
Performance marketing is online advertising where success is measured by actions you can count, such as leads, sales, sign-ups or calls, rather than by views or reach. You decide what a result is worth, track every one, and move budget to the campaigns that deliver results at a cost you can afford.
The idea is simple: every unit of ad spend should be traceable to what it brought back. That is why performance marketing depends as much on tracking and landing pages as it does on the ads themselves.
| Channel | Best for | How results are measured |
|---|---|---|
| Google Search | Capturing people already searching for what you sell | Cost per lead, cost per sale, conversion rate |
| Google Shopping and Performance Max | Online stores selling products people search for | Revenue and return on ad spend |
| Facebook and Instagram | Creating demand, launching products, lead forms | Cost per lead or purchase, return on ad spend |
| YouTube | Building demand and remarketing with video | Conversions, view-through results, cost per action |
| ChatGPT ads | Reaching people asking an assistant what to buy | Cost per lead or sale through the OpenAI pixel |
Measure the numbers that connect ad spend to money. Clicks and impressions show activity; they do not show results. The key performance indicators we report on are:
We agree these targets with you at the start, based on your own margins and close rates, then report against them every month.
Digital marketing is the whole field: SEO, social media, email, content and paid ads. Performance marketing is the part where spend is tied directly to measurable outcomes, so you can see what each unit of budget brings back and decide where the next one should go.
Not usually. SEO brings results you can measure, but you do not pay per click or per result, and it takes months to build. Performance marketing normally means paid channels you can turn up or down quickly. The two work well together: SEO lowers your long-term cost per customer, while paid ads bring results now and show which keywords convert. Our team has a long SEO background, which is why our paid accounts are built around search intent.
A performance marketing agency plans, runs and improves paid campaigns so they hit agreed targets, such as a cost per lead or a return on ad spend. A good one also fixes the parts around the ads that decide results: tracking, landing pages, creative and the feedback loop from your CRM. When you compare agencies, ask how they will measure results, who owns the ad accounts, and what you will see each month.
Results from client ad accounts we manage. Client names are kept private.
Anonymized client accounts. Figures rounded down and converted to USD at approximate rates.
Screenshots from Google Ads accounts we managed. Client and campaign names are cropped out; numbers are unedited.
Real results from client accounts. Client names are kept private.
Facebook and Instagram campaigns built around purchase tracking and steady creative testing. The best campaign alone brought 3,000+ purchases at more than 3x return on ad spend.
A lean Google Ads account structured around high-intent searches and accurate conversion tracking. In another account we generated 750+ conversions at under $1.50 each.
The store wanted a better return on ad spend while scaling sales. Advanced targeting, keyword refinement and continuous optimisation lifted ROI by 20% in three months and total sales by 30%.
Targeted keyword optimisation and strategic ad placements cut the cost per lead by 20% within two months and increased lead volume by 40%.
Geo-targeted campaigns, advanced bidding and ad copy optimisation brought 50% more qualified leads within the first two months, while lowering the cost per lead.
A tightly targeted Search campaign with optimised ad copy increased website traffic by 30% and significantly improved click-through rate.
Feedback from clients of our founder, Rahil Joshi, copied word for word from his Upwork profile. Client names are kept private.
“We hired Rahil to audit one of our Google Ads accounts, and he provided a solid, comprehensive audit. He was very responsive, and easy to collaborate with. Would recommend!”
“Rahil is great to work with! He's very knowledgeable and excellent at what he does. I would not hesitate to hire him again.”
“Completed the contract on time with superior insights and communication. Many thanks. Much appreciated.”
“Rahil was very quick, and went the extra mile with great reporting for my competitive audit on two CPG brands.”
“Rahil does great work, responds quickly, is efficient, handles deadlines with ease, and does a great job in all things SEO!”
“Did an excellent job, has a great understanding of content creation and SEO”
We agree the numbers that matter to your business first, then build everything around them.
We check that every lead and sale is recorded before we scale spend.
Your Google Ads and Meta ads are planned together, so they support each other.
We improve the pages your ads point to, which lowers the cost of every result.
Leads, sales, cost and return every month. No vanity metrics.
Performance marketing is online advertising judged by measurable results, such as leads, sales and return on ad spend, rather than reach or clicks. Budget moves to the campaigns that bring results at the right cost.
It plans, runs and improves paid campaigns on channels such as Google Ads and Meta ads, sets up the tracking that measures results, and improves landing pages and creative, all against agreed targets.
Mainly Google Ads (Search, Performance Max, Shopping, YouTube) and Meta ads (Facebook, Instagram and WhatsApp), plus ChatGPT ads where they fit. We choose channels based on where your customers are and what each one returns.
With cost per lead or acquisition, return on ad spend, conversion rate and the share of leads that become customers. We agree targets with you first, based on your margins and close rates.
SEO is usually treated separately because you do not pay per result. It works well alongside paid ads, and our SEO background helps us build paid accounts around search intent.
Yes. Landing pages and conversion rate optimization are part of the service, because a better page lowers the cost of every lead and sale.
Every month you get a simple, jargon-free report with leads, sales, cost and return, what we changed and what we will do next.
A free review of your Google Ads, Meta ads and tracking. No obligation.
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