30% more website traffic for a healthcare provider
+30%website traffic
Higherclick-through rate
A tightly targeted Search campaign with optimised ad copy increased website traffic by 30% and significantly improved click-through rate.
Healthcare PPC agency
Google Ads for doctors and clinics that fill appointment slots
When someone searches for a specialist or treatment nearby, they are often ready to book. We put your practice at the top of those searches, within Google's healthcare policies.
In short: Google Ads for healthcare means search and local campaigns that show clinics, doctors, therapists and chiropractors to people searching for treatments near them. As a healthcare PPC agency, Web Zodiac builds campaigns by service and location, keeps ads policy-compliant and tracks calls and bookings without sharing health data.
What is included
What our healthcare Google Ads management covers
Service and location campaigns
Separate campaigns for each treatment and clinic, so budget follows demand.
Call tracking
Calls from ads and your website tracked as bookings, the main conversion for many practices.
Policy compliance
Ads, keywords and pages checked against Google's healthcare and medicines policy.
Negative keywords
Excluding jobs, courses, free clinics and other searches that never book.
How it works
How we run Google Ads for healthcare
From search to booked appointment.
1
Plan by service
We prioritise high-value treatments with capacity, and the areas you serve.
2
Build and comply
Search campaigns, call assets and location assets, reviewed against policy.
3
Optimise bookings
We move budget towards the services and areas with the lowest cost per booking.
Who we run Google Ads for in healthcare
| Practice type | Typical searches |
|---|---|
| Doctors and specialists | "[specialist] near me", "[condition] doctor", "[treatment] clinic" |
| Therapists | "therapist near me", "online therapy", "[type] therapy" |
| Chiropractors and physio | "chiropractor near me", "back pain treatment" |
| Clinics and hospitals | "[treatment] cost", "[procedure] hospital" |
Google's healthcare rules, explained simply
Google allows most ads for clinics and treatments, but restricts ads for prescription medicines, some procedures and some addiction services, which can need certification. Google also does not allow ads to be personalised based on health conditions, so remarketing to patients by condition is off the table. We build campaigns that work within these rules from the start.
Calls matter as much as forms
Many patients prefer to call. We track calls from ads and from your website, and where possible, which calls became bookings, so Google optimises for real appointments.
Google Ads healthcare and medicines policy
Google allows most healthcare providers to advertise, with some limits. Prescription drugs, online pharmacies, addiction treatment and some other areas need certification or are restricted by country. Remarketing and personalised audiences cannot be based on health conditions. We check your services against the current policy before building campaigns, so ads are approved and stay approved.
Keywords that bring patients
| Search type | Example | Intent |
|---|---|---|
| Treatment + location | "knee physiotherapy [city]" | High: ready to book |
| Specialist | "dermatologist near me" | High |
| Symptom | "lower back pain treatment" | Medium: research |
| Price | "[treatment] cost" | Medium to high |
Tracking without sharing health data
We track bookings and calls as conversions without sending page content, symptoms or other health information to Google. Conversion events are named neutrally, such as "booking", and we avoid tags on pages that reveal a person's condition where privacy rules require it.
Case studies
All results →Case studies
Real results from client accounts. Client names are kept private.
Questions
Frequently asked questions
How much do Google Ads for doctors cost?
It depends on your specialty and location. Some medical searches are competitive. In the free audit we estimate costs per click and per booking for your area.
What does a healthcare PPC agency do?
It manages pay-per-click campaigns for medical providers: keywords, ads, budgets, call tracking and landing pages, while keeping ads within healthcare advertising policies.
Can I remarket to past website visitors?
Google does not allow ads personalised by health condition. General remarketing for some services may be possible; we check what is allowed for yours.
Do you work with therapists and chiropractors?
Yes. Therapists, chiropractors, physiotherapists and wellness clinics often get strong results from local search ads.
Do doctors need certification to run Google Ads?
Most clinics and practices do not. Certain areas, such as online pharmacies, prescription drugs and addiction services, need certification or are restricted. We check before launch.
Can healthcare ads use remarketing?
Not based on health conditions. Google does not allow personalised ads built on sensitive health information, so we use other approaches, such as Search and general audiences.
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