A GEO agency that gets your brand mentioned in AI answers
Ads buy a place below the answer. AI search visibility, also called GEO, works on getting your business named in the answer itself. We combine both.
What our GEO agency service covers
Crawlability for AI
Robots rules that allow AI search crawlers such as OpenAI's OAI-SearchBot, plus clean structured data.
Answer-first content
Pages that answer real questions clearly enough to be quoted.
Brand mentions
Reviews, directories and trusted sites that AI tools learn from.
Visibility tracking
Regular checks of how AI tools describe and recommend you.
How we run GEO agency
A clear process, repeated every month.
Audit
We review what you run today, check tracking and agree the numbers that matter.
Build and test
We set up campaigns, creative and pages, then test versions against each other.
Scale and report
Budget moves to what works. You get a simple, jargon-free report every month.
What is generative engine optimization?
Generative engine optimization (GEO) is improving how often generative AI tools, such as ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews, mention, cite and recommend your business in their answers. Where SEO aims for a ranking in a list of links, GEO aims for a place in the answer itself.
How does generative engine optimization work?
AI tools build answers in two ways: from what the model learned during training, and from live web search done at the time of the question. GEO works on both:
- For live search: pages that AI search crawlers can access, understand and quote, with clear answers and facts.
- For model knowledge: a consistent, credible presence across the web, so models describe your brand correctly.
How AI answers choose businesses
AI tools build answers from the web pages they can find and trust. Businesses that are easy to crawl, clearly described, frequently mentioned by reliable sources and well reviewed are more likely to be named. No one can buy a place inside ChatGPT's answer: ads are separate. That is why organic visibility and ChatGPT ads work best together.
How to do generative engine optimization
- Audit: ask AI tools the questions your buyers ask and record whether, and how, you appear.
- Open access: allow AI search crawlers, such as OpenAI's OAI-SearchBot, in robots.txt and keep pages fast and readable.
- Answer first: put the question as a heading and a direct answer under it, then the detail.
- Add evidence: specific facts, numbers, case studies and clear authorship that AI tools can cite.
- Build mentions: reviews, directories, industry articles and comparisons on sites AI tools trust.
- Track and repeat: re-run the same prompts and watch AI referral traffic.
How to measure GEO
| Measure | How |
|---|---|
| Brand mentions in AI answers | A fixed set of buyer prompts checked regularly across tools |
| Citations and links | Which of your pages AI answers link to |
| AI referral traffic | GA4 visits from chatgpt.com, perplexity.ai and similar sources |
| Accuracy | Whether AI tools describe your services, prices and locations correctly |
GEO vs SEO vs AEO
Good GEO is largely good SEO: useful content, a technically sound site and real reputation. Google has said its AI features rely on the same signals as its search. Answer engine optimization (AEO) focuses on the format of answers; GEO focuses on how AI tools mention and recommend your brand; LLM SEO on what models know about you. We do not rely on shortcuts that promise guaranteed AI placement, because none exist.
Why GEO is important now
More buyers ask AI tools for recommendations before they search or visit websites. When an AI answer names three companies, the ones not named may never be considered. Being cited also brings visitors who arrive better informed and closer to a decision.
Frequently asked questions
What is generative engine optimization (GEO)?
Improving how often AI tools like ChatGPT, Gemini, Perplexity and Google AI Overviews mention, cite or recommend your business in their answers.
What does a GEO agency do?
A GEO or AI SEO agency improves how AI tools describe and recommend your business: making your site easy for AI crawlers to read, publishing answer-first content, building trusted mentions and tracking where you appear.
How do you measure GEO?
By checking a fixed set of buyer prompts across AI tools, tracking which pages are cited, measuring AI referral traffic in GA4 and checking that AI descriptions of your business are accurate.
Is GEO real or just SEO?
It is real, and it builds on SEO. The foundations are the same; GEO adds a focus on being quotable and on how AI tools describe and recommend your brand.
Can I pay to appear in ChatGPT's answers?
No. ChatGPT ads appear separately below answers. Mentions inside answers come from organic visibility, which is what GEO works on.
How long does GEO take?
Changes that rely on live AI search can show within weeks. Changes in what models learned during training take longer.
Find out what your ad spend is really returning
A free review of your Google Ads, Meta ads and tracking. No obligation.
Get my free audit →