Plumbers, HVAC companies, roofers and electricians win most jobs from people searching nearby. We build Google Ads and Local Services Ads by trade and service area, and track the calls that turn into jobs.
Separate campaigns for emergency, repair and installation work.
Google Verified ads where available, paid per lead and shown at the top.
Call assets, call-only options and call tracking for phone-led businesses.
Blocking how-to, DIY, jobs and parts searches that never book.
Local, fast and call-focused.
We plan campaigns by job type, value and the areas you cover.
Ads with your phone number, hours and reviews, plus Local Services Ads where eligible.
Weekly search-term reviews and bidding towards the calls that book.
| Trade | Typical high-intent searches |
|---|---|
| Plumbers | "emergency plumber near me", "water heater repair", "drain cleaning" |
| HVAC | "ac repair near me", "furnace replacement", "hvac service" |
| Roofers | "roof repair near me", "roof replacement cost", "storm damage roof" |
| Electricians | "electrician near me", "panel upgrade", "ev charger installation" |
| Contractors | "kitchen remodel contractor", "bathroom renovation near me" |
Local Services Ads appear at the very top of results, with a Google badge, and you pay per lead rather than per click. Search ads give more control over keywords, ads and landing pages. Most home service businesses do best with both: Local Services Ads for steady leads, Search ads to scale profitable services.
Emergency searches convert fast but cost more per click; planned projects have higher job values but longer decisions. We split them into separate campaigns, so each gets the right budget, ad schedule and landing page.
Yes, when they are set up for local, high-intent searches and tracked to booked jobs. A homeowner searching "emergency plumber near me" or "roof repair [city]" wants help now. The waste comes from broad keywords, wrong locations, ads running when no one answers the phone, and paying for DIY and job searches.
Plumbers and HVAC companies get a lot of urgent work, so we prioritise call ads and call tracking, mobile pages and schedules matched to when you can answer. Roofers and remodelers sell bigger, planned jobs, so we focus on quote requests, financing messages, photos of past work and remarketing during the decision.
Real results from client accounts. Client names are kept private.
Geo-targeted campaigns, advanced bidding and ad copy optimisation brought 50% more qualified leads within the first two months, while lowering the cost per lead.
It varies by trade and city. Emergency searches usually cost more per click. In the free audit we estimate cost per click and per booked job for your area.
Usually, where available. You pay per lead, appear above other ads and get a Google badge. You need to pass Google's background and licence checks.
Only if someone answers. We schedule ads around when you can take calls, with emergency campaigns running longer if you offer that service.
Yes. Higher-value project work gets its own campaigns, landing pages and longer follow-up, separate from emergency repairs.
Yes, with local high-intent keywords, tight service areas, negative keywords for DIY and job searches, ads timed to when you answer, and tracking to booked jobs.
A free review of your Google Ads, Meta ads and tracking. No obligation.
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