People search when they are ready to move: for homes in an area, for a valuation, for an agent. We put you in front of those searches and filter out the browsers.
Home valuation, sell my house and best agent searches in your area.
Homes for sale, new builds and area searches, sent to matching listings.
Campaigns set up within Google's housing ad restrictions.
Calls, forms and appointments tracked from your CRM.
Searches that turn into appointments.
Seller, buyer and project searches worth paying for in your area.
Valuation pages for sellers, listings and area pages for buyers.
Leads scored and appointments imported, so bidding follows real business.
Yes, especially for seller leads. Someone searching "what is my home worth" or "best real estate agent in [area]" is close to a decision, and a seller is usually worth more to an agent than a single buyer enquiry. Buyer searches are also valuable but more competitive, because portals bid on them heavily.
A PPC lead is an enquiry that came from a pay-per-click ad, such as a Google Ads click that led to a call or form. Unlike leads bought from portals or lead sellers, PPC leads from your own campaigns are exclusive to you, and you can see exactly which search and ad produced them.
| Search | Lead type | Landing page |
|---|---|---|
| "home valuation [area]" | Seller | Instant or agent valuation form |
| "sell my house [city]" | Seller | Selling guide and valuation offer |
| "homes for sale in [neighbourhood]" | Buyer | Matching listings with alerts sign-up |
| "new build apartments [city]" | Project | Development page with brochure |
| "real estate agent near me" | Buyer or seller | Agent profile with reviews and results |
Costs depend on your market and lead type. Buyer searches in big cities are expensive because portals compete for them; seller and niche area searches are often better value. We work from your average commission and conversion rates to set a cost per lead and per appointment that makes sense.
| Google Ads | Facebook ads | |
|---|---|---|
| Lead intent | Higher: people are searching | Lower, but cheaper and higher volume |
| Best for | Sellers, ready buyers, agent searches | Listings, new projects, valuation offers, brand |
| Follow-up | Usually faster to convert | Needs nurturing and quick call-backs |
In the US and Canada, Google restricts personalised targeting for housing ads, such as by age, gender, parental or marital status and postcode. We use keywords and location targeting that comply, so campaigns run without disapprovals.
Real results from client accounts. Client names are kept private.
A lean Google Ads account structured around high-intent searches and accurate conversion tracking. In another account we generated 750+ conversions at under $1.50 each.
Geo-targeted campaigns, advanced bidding and ad copy optimisation brought 50% more qualified leads within the first two months, while lowering the cost per lead.
Yes, especially for seller leads such as valuation and agent searches. Buyer searches work too but compete with large portals.
An enquiry from a pay-per-click ad, such as a Google Ads click that led to a call or form. Leads from your own campaigns are exclusive to you.
It depends on your market and lead type. We set targets from your commission and conversion rates, so cost per appointment makes sense.
Google brings higher-intent leads from people searching; Facebook brings more, cheaper leads that need nurturing. Many agents use both.
Yes. Investor campaigns focus on yield, location and project details, with qualifying questions about budget and timeline.
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