Show your products when shoppers ask ChatGPT what to buy
More shoppers ask ChatGPT for product recommendations. Product feed ads let your catalog appear as sponsored options. We connect your feed, clean your product data and track sales.
What our Shopping & product feed ads service covers
Catalog connection
Your product feed connected to OpenAI Ads Manager, including Shopify catalogs.
Product data quality
Titles, descriptions, images and attributes that help products match.
Purchase tracking
Purchases and values tracked with the Pixel and Conversions API.
Budget and bidding
Spend focused on products with the best margins and results.
How we run Shopping & product feed ads
A clear process, repeated every month.
Audit
We review what you run today, check tracking and agree the numbers that matter.
Build and test
We set up campaigns, creative and pages, then test versions against each other.
Scale and report
Budget moves to what works. You get a simple, jargon-free report every month.
What is ChatGPT shopping?
ChatGPT shopping is how ChatGPT helps people find and compare products. When someone asks for a product recommendation, ChatGPT can show product results with images, prices and links, and its shopping research feature can build a short buyer's guide by asking about needs and budget. These organic results are chosen independently and are not ads.
How product feed ads work
You connect a product catalog, and ChatGPT ads pulls product information from it, such as titles, images and prices. Each variant becomes a candidate ad. When a conversation shows shopping intent, the system can choose relevant products to show as sponsored options below the answer.
Sponsored products vs ChatGPT's own shopping results
| Product feed ads | Organic shopping results | |
|---|---|---|
| Paid? | Yes, labelled sponsored | No |
| What decides visibility | Bid, relevance, product data | Product data, reviews, availability and how well the product fits the request |
| What you control | Catalog, budget, bidding, tracking | Accurate data, clear product pages, genuine reviews |
A strong store benefits from both: good product data and reviews help organic visibility, and ads add paid reach.
Your feed is your ad
As with Google Shopping, the quality of your product data decides how often and how well your products show. We apply the same feed discipline we use for Google Merchant Center: clear titles, accurate prices and availability, good images and complete attributes.
How we test ChatGPT shopping ads
- Start with best sellers that have strong reviews and healthy margins.
- Check titles, images, prices and availability in the feed.
- Track purchases with values, so results compare fairly with Google Shopping and Meta.
- Scale only if cost per purchase holds up.
For a full view of AI shopping for stores, see ChatGPT ads for ecommerce.
Frequently asked questions
What is ChatGPT shopping?
ChatGPT's way of helping people find and compare products, with product results and a shopping research feature. These organic results are not ads.
What are ChatGPT product feed ads?
Ads created automatically from your product catalog, where each product variant can be shown as a sponsored option when a conversation has shopping intent.
Are ChatGPT's shopping results ads?
No. ChatGPT's organic product results are selected independently. Product feed ads are separate and labelled as sponsored.
How do I appear in ChatGPT's organic shopping results?
With complete, accurate product data, clear product pages and genuine reviews. Ads do not influence organic results.
Can I connect a Shopify store?
Yes, Shopify catalogs can be connected. We also work with feeds from other platforms.
Find out what your ad spend is really returning
A free review of your Google Ads, Meta ads and tracking. No obligation.
Get my free audit →