30% more website traffic for a healthcare provider
+30%website traffic
Higherclick-through rate
A tightly targeted Search campaign with optimised ad copy increased website traffic by 30% and significantly improved click-through rate.
Dental PPC agency
Dental PPC and Google Ads that bring booked appointments
Patients search for a dentist when they need one, often urgently. We put your practice at the top of those searches and track which ads bring patients who actually book.
In short: Google Ads for dentists means search ads, and sometimes Performance Max and Local Services Ads, that reach people searching for a dentist or a dental treatment nearby. As a dental PPC agency, Web Zodiac builds campaigns by treatment, tracks calls and bookings, and reports cost per new patient.
What is included
What our dental Google Ads management covers
Campaigns by treatment
Emergency, general, implants, aligners, cosmetic and children's dentistry.
Tight local targeting
The area your patients come from, with ads timed to opening hours.
Call tracking
Calls from ads and from your site, with call length and outcome.
Treatment pages
A page for each treatment with prices or finance and booking.
How it works
How we run Google Ads for dentists
From search to chair.
1
Map treatments and value
Which treatments you want more of and what each patient is worth.
2
Build by treatment
Separate campaigns, ads and landing pages for each treatment.
3
Optimise for bookings
Budget moves to the searches and times that bring booked patients.
What is dental PPC?
Dental PPC is pay-per-click advertising for dental practices, mainly Google Ads. Your ad appears when someone nearby searches for a dentist or a treatment, and you pay only when they click. Because people search when they have a problem or are ready to book, these are some of the highest-intent patients you can reach.
Dental searches that bring patients
| Search | Intent | What the ad should offer |
|---|---|---|
| "emergency dentist near me" | Urgent | Same-day appointments, call now |
| "dental implants [city]" | High value, considered | Free consultation, finance options |
| "invisalign cost" / "clear aligners" | Comparing prices | Price from, consultation offer |
| "dentist near me" / "new dentist" | Ready to register | New patient offer, insurance or plans accepted |
| "teeth whitening near me" | Cosmetic | Price, results, booking |
How much do Google Ads cost for dentists?
Costs depend on your city and treatment. Implant and emergency searches usually cost more per click than general searches, because each patient is worth more. We start from the value of a patient for each treatment and set budgets and targets so the cost per new patient makes sense for your practice.
Negative keywords for dental practices
- Jobs and training: dental assistant jobs, hygienist salary, dental school.
- DIY and products: home remedy, toothpaste, whitening strips.
- Insurance research: dental ppo, insurance plans, unless you want those patients.
- Treatments you do not offer and areas you do not serve.
Calls matter most
Most dental appointments are booked by phone. We track calls from ads and your website, use call assets during opening hours, and check how many calls are answered. A missed call from an emergency search is a patient lost to the next practice.
How to choose a dental Google Ads agency
- Do they build campaigns by treatment, not one campaign for everything?
- Do they track calls and bookings, not just clicks?
- Do they report cost per new patient?
- Do you own the Google Ads account?
Case studies
All results →Case studies
Real results from client accounts. Client names are kept private.
50% more qualified leads for a local service business
+50%qualified leads in 2 months
Lowercost per lead
Geo-targeted campaigns, advanced bidding and ad copy optimisation brought 50% more qualified leads within the first two months, while lowering the cost per lead.
Questions
Frequently asked questions
What is a dental PPC agency?
An agency that runs pay-per-click advertising, mainly Google Ads, for dental practices, with campaigns by treatment, call tracking and reporting in new patients.
How much do Google Ads cost for dentists?
It depends on your city and treatments. Implants and emergency care usually cost more per click but bring higher-value patients. We set budgets from the value of each patient.
Which dental treatments are best for Google Ads?
Emergency appointments, implants, aligners and new patient searches usually perform best because intent is high and patients are valuable.
Can you track phone calls from ads?
Yes. Calls from ads and from your website are tracked, with call length, so we can see which campaigns bring real bookings.
Should my practice use Local Services Ads?
Where they are available for dentists in your area, they can add pay-per-lead calls alongside Search ads. We check eligibility and compare cost per patient.
Do dentists need SEO or Google Ads first?
Google Ads brings patients from the first week; SEO and your Google Business Profile build lasting visibility over months. Most practices start ads while improving their profile and treatment pages.
How do I set up Google Ads for a dental practice?
Create a campaign per treatment, target your catchment area, add call and location assets, send each ad to a matching treatment page and set up call and booking tracking before launch.
Free audit
Find out what your ad spend is really returning
A free review of your Google Ads, Meta ads and tracking. No obligation.
Get my free audit →