Advertise on ChatGPT with a setup done properly from day one
A new channel rewards a careful start. We set up your OpenAI Ads Manager account, structure your first campaigns and install tracking, so your test gives a clear answer.
What our Setup & strategy service covers
Account and campaign setup
Ads Manager account, campaign objectives, budgets and bidding.
Ads and context hints
Titles, copy, images and the context hints that guide matching.
Tracking before spend
Measurement Pixel and Conversions API installed and tested.
Test plan
What we test, for how long, and what result means scale or stop.
How we run Setup & strategy
A clear process, repeated every month.
Audit
We review what you run today, check tracking and agree the numbers that matter.
Build and test
We set up campaigns, creative and pages, then test versions against each other.
Scale and report
Budget moves to what works. You get a simple, jargon-free report every month.
Can businesses advertise on ChatGPT?
Yes. Since 2026, businesses can buy ads in ChatGPT through OpenAI's self-serve Ads Manager, in the countries where ads are available. Advertisers must follow OpenAI's ad policies; some categories are restricted, and ads are only shown to adult users on the Free and Go plans.
What is ChatGPT Ads Manager?
Ads Manager is OpenAI's tool for creating and running ChatGPT ads. In it you set up campaigns, choose objectives and bidding, upload ads, add context hints, connect product catalogs, create your Measurement Pixel and see results such as impressions, clicks, spend and conversions.
The steps to advertise on ChatGPT
- Create an Ads Manager account with OpenAI and confirm your business and markets are eligible.
- Install measurement: the Measurement Pixel on your website and, ideally, the Conversions API.
- Choose an objective and bidding: impressions, clicks or conversions, depending on your goal and data.
- Create ads: title, copy, image and a landing page that answers the question behind the conversation.
- Add context hints: descriptions of the conversations your ad fits. They guide matching but are not keywords.
- Launch, measure and compare results against Google Ads and Meta ads.
Writing for conversations, not keywords
ChatGPT ads are matched to the meaning of a conversation, not a single search term. Good ads read like a helpful next step for someone who has just asked a question: specific, plain and directly relevant. Your landing page matters too, because it is one of the signals OpenAI uses to match ads.
Writing good context hints
- Describe the situation, not single words: "small business owner comparing accounting software for invoicing".
- Cover the main reasons people need you, as separate hints.
- Avoid hints so broad they match unrelated conversations.
- Review results by ad and refine hints over time.
Our test plan
| Phase | What happens |
|---|---|
| Before launch | Tracking tested, offers chosen, success criteria agreed |
| First weeks | Several ad angles and hints, usually click bidding while data builds |
| Review | Cost per lead or sale compared with Google and Meta |
| Decision | Scale, adjust or stop, explained plainly |
Setting expectations
This is a new channel. Some businesses will find low-cost leads and sales; others will not, yet. A structured test, with tracking in place and a budget agreed up front, is the safest way to find out.
Frequently asked questions
Can businesses advertise on ChatGPT?
Yes, through OpenAI's self-serve Ads Manager in the countries where ads are available, following OpenAI's ad policies.
How do I start advertising on ChatGPT?
Sign up for OpenAI's Ads Manager, install the Measurement Pixel, choose an objective and bidding, create your ads and context hints, then launch and measure.
What is ChatGPT Ads Manager?
OpenAI's self-serve tool for creating campaigns, ads, context hints and product feed ads, installing measurement and reporting results.
Do ChatGPT ads use keywords?
No. Ads are matched to the context and intent of the conversation. Advertisers can add context hints to guide matching, but they are not exact-match keywords.
How should I bid on ChatGPT ads?
You can bid on impressions, clicks or conversions. We usually start with clicks while tracking builds up data, then move to conversion-optimized bidding where it makes sense.
Is there a minimum spend?
Requirements can change, so we check current Ads Manager rules during setup and agree a test budget that is large enough to give a clear result.
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