A Facebook ads audit that shows what to fix first
We review your Facebook and Instagram ads account, from tracking to creative, and give you a clear, prioritised list of changes.
What our Meta ads audit service covers
Tracking
Pixel and Conversions API events, deduplication and match quality.
Structure and budgets
Campaign objectives, consolidation and budget settings.
Creative
Angles, formats, fatigue and testing approach.
Audiences
Overlap, exclusions and how broad and warm audiences are used.
How we run Meta ads audit
A clear process, repeated every month.
Access
You grant partner or read-only access to your Meta Business account.
Review
We audit tracking, structure, creative and audiences against our checklist.
Walkthrough
You get a prioritised fix list and a call to go through it.
What a Facebook ads audit covers
A Facebook ads audit is a review of your Meta ads account to find what is wasting budget and what is holding results back. We check:
| Area | What we look for |
|---|---|
| Tracking | Pixel and Conversions API events, deduplication, values, Event Match Quality |
| Structure | Too many small ad sets, overlapping audiences, campaigns stuck in learning |
| Creative | Fatigue, frequency, number of distinct angles, format coverage |
| Audiences | Over-narrow targeting, missing exclusions, retargeting gaps |
| Objectives and bidding | Optimising for the wrong event, unrealistic cost caps |
| Funnel | Landing pages, lead forms and follow-up speed |
How to audit a Facebook ads campaign yourself
- Check events: in Events Manager, are purchases or leads arriving once, with values, from both browser and server?
- Compare with reality: do Meta's purchases or leads roughly match your store or CRM?
- Look at frequency and creative age: are the same few ads running for months with rising costs?
- Count ad sets: are many ad sets getting only a handful of conversions a week?
- Check the optimisation event: is each campaign optimising for the result you actually want?
- Review the funnel: click your own ads and follow the path to purchase or enquiry.
Common problems we find
- Duplicate purchase events that inflate return on ad spend.
- Campaigns optimising for clicks or landing page views instead of sales or leads.
- Creative that has not changed in months.
- Budgets split across so many ad sets that none can learn.
- Lead forms bringing volume but few qualified leads, with no CRM feedback.
What you receive
A prioritised list of fixes, each with why it matters and how to do it, plus a walkthrough call. You can make the changes yourself or ask us to. The audit uses read-only access, and our standard audit is free. Request your free audit.
Real accounts. Real numbers.
Results from client ad accounts we manage. Client names are kept private.
Anonymized client accounts. Figures rounded down and converted to USD at approximate rates.
Screenshots from Google Ads accounts we managed. Client and campaign names are cropped out; numbers are unedited.
Frequently asked questions
What does a Facebook ads audit include?
A review of tracking, account structure, creative, audiences, objectives, bidding and your landing pages or forms, with a prioritised fix list.
Is the Meta ads audit free?
Yes, our standard audit is free and uses read-only access.
How do I audit my own Facebook ads?
Check events in Events Manager, compare Meta's results with your real sales or leads, review frequency and creative age, count ad sets and confirm each campaign optimises for the right event.
Will you change anything in my account?
No. Nothing changes unless you ask us to make the fixes.
Can you audit Google Ads at the same time?
Yes. We can review both, plus tracking and landing pages, in one audit.
Find out what your ad spend is really returning
A free review of your Google Ads, Meta ads and tracking. No obligation.
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