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Home services marketing agency

A home services marketing agency that keeps your schedule full

When a pipe bursts or the AC stops, people call the first trustworthy business they find. We make sure that is you, and we track every call through to booked jobs.

In short: A home services marketing agency helps plumbers, HVAC companies, roofers, electricians and other contractors win local jobs. As a contractor marketing agency focused on paid media, Web Zodiac runs Google Ads, Local Services Ads and Facebook ads by service and area, tracks calls and booked jobs, and moves budget to the work you want most.
What is included

What our home services marketing covers

Service-area targeting

Ads only in the areas you serve, with budgets by town or zip code.

Call tracking

Every call from ads recorded and tied to booked jobs where possible.

Local Services Ads

Google Verified listings set up and managed where available.

Job-based reporting

Calls, booked jobs and cost per job by service, not just clicks.

How it works

How we grow home services businesses

Built around booked jobs.

1

Pick the jobs

We prioritise services by profit, season and crew capacity.

2

Capture demand

Search and Local Services Ads for active jobs, Facebook for planned projects.

3

Optimise by job

Budget follows the services and areas with the lowest cost per booked job.

Trades we work with

Plumbing, HVAC, roofing, electrical, landscaping, cleaning, pest control, garage doors, moving, junk removal, pool services and general contracting. Each trade has its own busy seasons, emergency demand and job values, so each gets its own campaigns.

What makes home services marketing work

  • Speed to answer: many homeowners call the next company if nobody picks up.
  • Local trust: reviews, licences and clear pricing signals win the call.
  • Seasonality: budgets shift with demand, such as AC in summer and heating in winter.
  • Job value: a roof replacement and a drain unblock need very different budgets and ads.

Contractor marketing beyond ads

We focus on paid media and the tracking behind it, and work alongside your Google Business Profile and reviews, because those decide whether a click becomes a call.

What is home service marketing?

Home service marketing is how plumbers, HVAC companies, electricians, roofers, remodelers, cleaners and other home service businesses win local jobs. It comes down to being visible when homeowners need help, looking trustworthy when they compare, and answering fast. Contractor marketing covers the same ground for trades and building companies.

The home services marketing mix

ChannelRole
Google Search adsUrgent and planned jobs from people searching now
Local Services AdsPay-per-lead listings with a Google badge, where available
Google Business Profile and reviewsMap results and trust
Facebook adsPlanned projects, seasonal offers, before-and-after work
RemarketingBringing back people who got quotes elsewhere

How to compare home service marketing agencies

  • Do they track booked jobs, not just leads and calls?
  • Do they understand your service area, seasonality and job values?
  • Do you own the ad accounts and the leads?
  • Are leads exclusive to you, unlike shared lead marketplaces?
Case studies

Case studies

Real results from client accounts. Client names are kept private.

All results →
Google AdsLocal services

50% more qualified leads for a local service business

+50%qualified leads in 2 months
Lowercost per lead

Geo-targeted campaigns, advanced bidding and ad copy optimisation brought 50% more qualified leads within the first two months, while lowering the cost per lead.

Questions

Frequently asked questions

What does a home services marketing agency do?

It helps contractors and home service businesses win local jobs through Google Ads, Local Services Ads, Facebook ads, reviews and local SEO, with tracking of calls and booked jobs.

Which advertising works best for contractors?

For urgent jobs, Google Search ads and Local Services Ads usually work best because people are searching right now. Facebook ads suit planned projects, seasonal offers and maintenance plans.

How do you measure results for home services?

By calls, booked jobs and cost per job for each service and area, using call tracking and, where possible, your job management software.

Can you target only the areas we serve?

Yes. We target by town, zip code or radius, and adjust budgets by area based on job value and travel time.

What is contractor marketing?

Marketing that wins local jobs for contractors and trades: search ads, Local Services Ads, Google Business Profile and reviews, social ads and fast follow-up.

Are your leads shared with other contractors?

No. Leads come from campaigns in your own ad accounts, so they are yours alone, unlike shared leads from lead marketplaces.

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