Many store accounts chase revenue and lose money on low-margin products. We structure Google Ads around your margins, best sellers and stock, so growth stays profitable.
Products grouped by margin, price and sales, each with its own target.
Titles, images and attributes improved, and disapprovals fixed.
The right mix for your catalog size and data.
Search campaigns that protect your brand and capture category demand.
Profitable growth, step by step.
We calculate the return on ad spend each product group needs to make money.
Campaigns by margin and performance, a clean feed, and accurate purchase tracking.
Budget moves to products and campaigns that beat their targets.
| Campaign | Role |
|---|---|
| Shopping | Product ads with images and prices; control by product group |
| Performance Max | Automated reach across Search, Shopping, YouTube and Display |
| Search | Brand protection and high-intent category searches |
| Remarketing | Bringing back visitors and cart abandoners |
A 4x return on ad spend sounds good, but it can lose money on a product with a thin margin and make a fortune on one with a high margin. We set targets per product group from your real margins, so Google's bidding chases profit, not just revenue.
Shopify, WooCommerce and most store platforms that can send a product feed to Google Merchant Center and purchase data to Google Ads and GA4.
Ecommerce PPC is pay-per-click advertising for online stores, mainly Google Shopping, Performance Max and Search ads, where you pay per click and measure success in sales and return on ad spend. As an ecommerce PPC agency, we manage the product feed, campaigns and tracking together, because each one affects the others.
| Google Ads | Facebook ads | |
|---|---|---|
| Shoppers | Searching for a product | Discovering products while scrolling |
| Main lever | Product feed and bidding | Creative |
| Best for | Products people search for by name or type | New, visual or impulse products |
Real results from client accounts. Client names are kept private.
The store wanted a better return on ad spend while scaling sales. Advanced targeting, keyword refinement and continuous optimisation lifted ROI by 20% in three months and total sales by 30%.
Product page optimisation, site speed improvements and quality backlinks took an online store's annual revenue from $22,841 to $258,022 in twelve months.
It manages paid search and shopping ads for online stores: product feeds, Shopping and Performance Max campaigns, bidding, budgets and purchase tracking, with targets based on your margins.
Often, when the product feed is clean and purchase tracking includes values. Many stores run it alongside Shopping or Search campaigns for more control.
Your break-even ROAS depends on your margins and costs. We calculate it per product group, then set targets above it.
Yes. Feed optimisation and fixing disapprovals are part of our ecommerce Google Ads work.
Yes, for products people search for. Shopping and Performance Max ads show your product, image and price to shoppers who are close to buying.
Google captures existing demand; Facebook creates new demand with creative. Most stores use both and split budget by what each returns.
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