WhatsApp ads that start real conversations
For many businesses, a WhatsApp chat converts better than a form. Click-to-WhatsApp ads open a chat with your team in one tap. We set them up, write the openers and track chats through to sales.
What our Click-to-WhatsApp ads service covers
Campaign setup
Message-objective campaigns connected to your WhatsApp Business number.
Openers and quick replies
Pre-filled messages and FAQs that get the conversation started.
Audiences
People most likely to start chats that lead to sales.
Chat-to-sale tracking
Recording which conversations become leads and customers.
How we run Click-to-WhatsApp ads
A clear process, repeated every month.
Audit
We review what you run today, check tracking and agree the numbers that matter.
Build and test
We set up campaigns, creative and pages, then test versions against each other.
Scale and report
Budget moves to what works. You get a simple, jargon-free report every month.
What are click-to-WhatsApp ads?
Click-to-WhatsApp ads are Facebook and Instagram ads with a "Send message" button that opens a WhatsApp chat with your business. Instead of filling in a form, the customer starts a conversation, often with a pre-filled message. They suit businesses where people want to ask questions before buying, such as services, clinics, real estate, education and higher-priced products.
Does WhatsApp have ads?
Yes, in two ways. Click-to-WhatsApp ads run on Facebook and Instagram and open a WhatsApp chat. Meta has also started showing ads in WhatsApp's Updates tab, between Status updates, in markets where it is available. Chats themselves stay ad-free.
How to run click-to-WhatsApp ads
- Connect your WhatsApp Business account to your Facebook page and Business Manager.
- Create a campaign with the Engagement, Leads or Sales objective and choose WhatsApp as the message destination.
- Write a greeting and suggested questions to start the chat.
- Make sure someone, or an automated flow, replies quickly.
- Track conversations and outcomes, so Meta learns which chats become customers.
How much do click-to-WhatsApp ads cost?
You pay for the ad through Meta's auction, as with other Facebook and Instagram ads. Conversations that start from a click-to-WhatsApp ad have been free of WhatsApp messaging charges for a limited period when using the WhatsApp Business Platform; check Meta's current pricing for your country, because messaging rules change.
Retargeting people who messaged you on WhatsApp
You can build custom audiences from people who messaged your business through these ads, then retarget them with offers, reviews or reminders on Facebook and Instagram. This is useful for longer decisions, where the first chat does not end in a sale.
Making WhatsApp leads count
- Reply fast: chat leads go cold quickly.
- Qualify early: a few questions to understand need, budget and timing.
- Label chats: mark qualified leads and sales in WhatsApp Business or your CRM.
- Send outcomes back to Meta: through the Conversions API, so ads optimise for real customers, not just chats.
Click-to-WhatsApp or lead forms?
Chats feel personal and often convert better for considered purchases, but they need someone to respond. Lead forms are easier to process at scale. We often test both and compare the cost per qualified lead.
Frequently asked questions
What are click-to-WhatsApp ads?
Facebook and Instagram ads with a button that opens a WhatsApp chat with your business, so customers can ask questions before they buy.
Does WhatsApp show ads?
Click-to-WhatsApp ads run on Facebook and Instagram. Meta has also introduced ads in WhatsApp's Updates tab in some markets. Personal chats stay ad-free.
How much do click-to-WhatsApp ads cost?
The ad itself is paid through Meta's auction. WhatsApp messaging charges depend on Meta's current pricing for your country and how you use the WhatsApp Business Platform.
Can I retarget people who messaged me?
Yes. You can build audiences of people who messaged your business through these ads and retarget them on Facebook and Instagram.
Who should use WhatsApp ads?
Businesses where customers want to chat before buying: services, clinics, real estate, education, travel and higher-priced products, especially in markets where WhatsApp is widely used.
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