Lead generation that brings qualified leads, not just form fills
Cheap leads are easy. Leads that turn into customers are the goal. We build campaigns, pages and tracking around lead quality, and feed results back to the ad platforms.
What our Lead generation service covers
High-intent search campaigns
Google Ads for people already looking for your service.
Meta lead campaigns
Instant forms and website leads on Facebook and Instagram, set up to filter out low-quality leads.
Lead landing pages
Focused pages with one offer, proof and a short form.
Lead quality feedback
Qualified and closed leads sent back to Google and Meta as conversions.
How we run Lead generation
A clear process, repeated every month.
Audit
We review what you run today, check tracking and agree the numbers that matter.
Build and test
We set up campaigns, creative and pages, then test versions against each other.
Scale and report
Budget moves to what works. You get a simple, jargon-free report every month.
What is a lead generation agency?
A lead generation agency finds potential customers for your business and turns them into enquiries: form fills, calls, bookings or messages. Some agencies use cold outreach or bought lists. We use paid advertising on Google and Meta, so the leads come from people who searched for, or responded to, what you offer.
Our lead generation services
- High-intent search campaigns: Google Search ads for people already looking for your service.
- Meta lead campaigns: instant forms, website leads and WhatsApp chats on Facebook and Instagram.
- Landing pages: focused pages with one offer, proof and a short form. See landing pages and CRO.
- Call and chat tracking: phone calls and WhatsApp chats counted as leads, not just forms.
- CRM connection: leads sent to your CRM, and qualified and won leads sent back to Google and Meta.
Why lead quality matters more than lead volume
If the ad platforms only see form submissions, they optimise for people who fill in forms, including people who never pick up the phone. When we send back which leads became qualified or became customers, Google and Meta learn to find more of those people. That is the single biggest lever in most lead generation accounts.
How we raise lead quality
- Target searches and audiences with buying intent.
- Ask one or two qualifying questions in forms, such as budget or timeline.
- Match the landing page exactly to the ad's promise.
- Track calls and WhatsApp chats as well as forms.
- Import qualified and won leads from your CRM as offline conversions.
B2B lead generation
B2B leads take longer to close and often involve several people, so the cost per lead matters less than the cost per qualified opportunity. For B2B we focus on high-intent search terms, content offers for earlier-stage buyers, and importing pipeline stages from your CRM so bidding follows real sales. See our B2B marketing agency page.
How to choose a lead generation agency
Before you sign, ask:
- How do you define a lead? A form fill, a qualified enquiry and a customer are very different things.
- Who owns the ad accounts and the leads? It should be you.
- How will you measure lead quality? Look for CRM feedback, not just cost per lead.
- Are leads exclusive? Leads from your own campaigns are yours alone, unlike shared leads sold by lead marketplaces.
- What results have you had in my industry? Ask for real numbers, like our case studies.
Where the leads go
Leads can go straight to your inbox, your CRM or your sales team's WhatsApp. We make sure each lead records where it came from, so you can see which campaign brought your best customers. Speed matters: leads answered within minutes convert far better than leads answered the next day, so we help set up instant notifications.
Real accounts. Real numbers.
Results from client ad accounts we manage. Client names are kept private.
Anonymized client accounts. Figures rounded down and converted to USD at approximate rates.
Screenshots from Google Ads accounts we managed. Client and campaign names are cropped out; numbers are unedited.
Frequently asked questions
What is a lead generation agency?
An agency that brings potential customers to your business as enquiries, calls or bookings. Web Zodiac does this with paid ads on Google and Meta, landing pages and lead tracking.
Google Ads or Meta ads for lead generation?
Google Ads captures people already searching, so leads are often higher intent. Meta ads create demand and can bring lower-cost leads that need more nurturing. Most lead generation accounts use both.
How do you stop junk leads?
With qualifying questions, higher-intent form types, tighter targeting and, most effectively, by sending lead quality data back to the platforms so they optimise for real customers.
Are the leads exclusive to us?
Yes. Leads come from campaigns in your own ad accounts, so they are yours alone and are not shared or resold.
Do you do B2B lead generation?
Yes. For B2B we target high-intent searches, use content offers for earlier-stage buyers, and import pipeline data from your CRM so bidding follows real sales.
Can you connect leads to our CRM?
Yes. We can send leads to most CRMs and import qualified or won leads back to Google and Meta.
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