People love browsing property on their phones. Facebook and Instagram let you put listings, valuations and new developments in front of local people, within the housing ad rules.
Video walk-throughs, carousels of rooms and neighbourhood highlights.
Timeline, budget and whether they need to sell first.
Campaigns that meet Meta's housing ad rules.
Listing viewers and form openers brought back with new homes and open houses.
From browsing to booking a viewing.
A listing, a valuation or a project, each with its own campaign.
Video, carousels and area details that make people stop.
Forms that qualify, and call-backs within minutes.
Yes, for the right goals. Facebook and Instagram are good for showing listings and new developments, generating seller valuation leads and staying in front of people during a long decision. Leads are usually cheaper than from Google but earlier in the journey, so fast follow-up and nurturing decide whether they turn into appointments.
In the US and Canada, real estate ads for sales and rentals must run in Meta's housing special ad category. This removes targeting by age, gender and postcode, limits detailed targeting and requires a minimum location radius around a city or address. Lookalike audiences are replaced by broader options. We plan creative and offers that work within these limits, because the creative now does most of the targeting.
| Ad | Offer | Works for |
|---|---|---|
| "Just listed" video walk-through | Book a viewing | Buyers |
| "What is your home worth?" | Free valuation | Sellers |
| "Sold in [area]" with price trends | Market report | Future sellers |
| New development carousel | Brochure and floor plans | Buyers and investors |
You set the budget. Cost per lead depends on your area, offer and creative, and valuation leads are often cheaper than buyer leads for specific listings. We judge campaigns on cost per appointment, not cost per lead, because cheap leads that never answer the phone cost the most.
Real results from client accounts. Client names are kept private.
A lean Google Ads account structured around high-intent searches and accurate conversion tracking. In another account we generated 750+ conversions at under $1.50 each.
Yes, for listings, seller valuation leads, new projects and staying visible. Leads are cheaper than from Google but need fast follow-up.
A special ad category required for US and Canadian housing ads. It removes targeting by age, gender and postcode and requires a minimum location radius.
Within housing rules, broad local audiences with strong creative usually work best, plus retargeting of people who viewed listings or opened forms.
It depends on your area, offer and creative. We judge campaigns on cost per appointment rather than cost per lead.
We work with agents, brokerages, developers and investors. Each needs different offers and qualifying questions.
A free review of your Google Ads, Meta ads and tracking. No obligation.
Get my free audit →