On Facebook and Instagram, stores grow by finding new customers with strong creative, then bringing them back with catalog ads. We run both, measured on purchases and profit.
New angles, UGC and product videos every month to find winners.
Automated sales campaigns and product ads from your catalog.
Viewers, cart abandoners and past buyers brought back with the right products.
Pixel and Conversions API with order values, deduplicated.
Prospecting, retargeting and retention.
Purchases with values and a synced product catalog, before scaling.
Test distinct angles and formats to find ads that sell.
Grow spend behind winners, retarget browsers and bring past buyers back.
Meta's automation now handles much of the targeting, so the ad itself decides who sees it and who buys. We test clearly different angles, such as problem and solution, social proof, product demos and offers, and keep testing as winners fade. See our UGC and creative service.
Shopify connects to Meta's catalog and Conversions API, which makes setup quicker. We still check events, deduplication and match quality, because tracking problems are common and costly.
| Stage | Share of budget (typical starting point) | Creative |
|---|---|---|
| Prospecting | Most of it | UGC, demos, problem and solution, offers |
| Retargeting | A smaller share | Catalog ads, reviews, delivery and returns information |
| Retention | Small, if you have repeat products | New arrivals, bundles, refills |
With Advantage+ sales campaigns, Meta mixes these stages automatically, so we check results by new versus returning customers.
Real results from client accounts. Client names are kept private.
Facebook and Instagram campaigns built around purchase tracking and steady creative testing. The best campaign alone brought 3,000+ purchases at more than 3x return on ad spend.
Yes. Facebook and Instagram are among the biggest sources of new customers for online stores, especially with strong creative, catalog ads and accurate purchase tracking.
It depends on your margins and repeat purchase rate. We work out your break-even return and set targets above it, rather than using an industry average.
Often yes, once tracking and the catalog are solid. Many stores combine them with manual campaigns for testing new products and creative.
Yes. We set up and check Shopify's Meta integration, catalog and Conversions API, then run and test the campaigns.
Accurate purchase tracking, broad sales campaigns fed with many distinct creative angles, catalog ads for retargeting, and steady creative refreshes as you scale.
A free review of your Google Ads, Meta ads and tracking. No obligation.
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