White Label SEO: What and How of Outsourcing SEO Operations

White label SEO is solution for Every SEO agency who wants to operates within a balancing act of providing high-quality services while keeping costs manageable and affordable for themselves. It’s a strategic way for SEO agency owners and founders to drive business growth, streamline processes, and fulfil client expectations, without the need to stretch resources or inflate budgets. White Label SEO allows you to focus on your core competencies while expanding your service offerings, thus creating opportunities for increased revenue and client satisfaction. Let’s talk more about this topic of SEO outsourcing and find out what, why and how of white label SEO partners and programs.

What is White Label SEO?

In the simplest terms, white label SEO services provide your company with SEO services that can be rebranded and resold under your own name. It allows agencies like us to deliver top-notch SEO services to our clients without the hassles of hiring in-house experts or developing strategies from scratch. Just one picture to show you white label SEO process.

simplistic view of what is white label seo process

How it Works?

Consider White Label SEO as a behind-the-scenes partner. We work diligently to ensure your client’s SEO needs are met, while you take the credit for the results. You contract the SEO tasks to us, we execute them, and then you present these services to your client under your brand name. It’s a win-win scenario, with you benefiting from our expertise, and your client benefiting from enhanced SEO.

White Label SEO, as efficient as it is, operates on a pretty straightforward principle. Here’s a breakdown of how it works:

  • Partnership Agreement: Initially, your agency enters into a partnership with a white label SEO service provider. The partner, typically an SEO firm, agrees to offer their services under your brand name.
  • Reselling Services: As a reseller, your agency can now offer a wider range of services to your clients, even if you don’t have the in-house expertise for the same. The white label SEO agency will handle all the work related to SEO, but it will all be under your brand name.
  • Client Onboarding: When you onboard a client needing SEO services, you gather all their requirements and pass them on to the white label SEO provider. The client’s interaction is only with your agency.
  • Execution of SEO Tasks: The white label SEO firm conducts an initial SEO audit of the client’s website, performs keyword research, on-page and off-page optimization, and continuously monitors the website’s performance. All the tasks are done keeping your agency in the loop.
  • Reporting: After executing the SEO strategies, the white label SEO agency creates detailed reports showcasing the progress and results of the efforts. These reports are brand-neutral or bear your agency’s branding, and you can present them to your client as your own.
  • Billing: You, as the reseller, bill your clients for the SEO services provided. The rates can be marked up from what the white label SEO firm charges you, which leads to your profit.

In essence, the white label SEO process allows you to expand your service offerings, satisfy your clients, and grow your revenue, all without having to build an in-house SEO team. This process not only saves you time and resources but also allows your agency to grow and scale effectively.

Benefits of Outsourcing SEO Operations to White Label SEO Partner

SEO can be quite tricky and complex, especially when you’re working on many projects at once. Plus, SEO rules keep changing all the time. This means you have to constantly learn new things, plan strategies, put them into action, and then check if they worked. That’s a lot of work, right? This is where a white label SEO partner can help. They are like your secret team who take care of all these tasks. Now, let’s talk about why hiring a white label SEO partner is a great idea and how it can help your business.


Let’s talk numbers for a moment.

The average salary of a full-time SEO consultant in Seattle is about $79,712 per year.

Source – Indeed.com

In contrast, partnering with white label SEO agencies like Web Zodiac will only cost you $25,000 to $30,000 a year or less, depending on the level of experience you seek. Not only are we cost-effective, but we also deliver top-notch white label SEO services that help improve your clients’ online presence.

Better ROI

By outsourcing your SEO services to a white label SEO agency like Web Zodiac, you’re able to scale your operations without incurring additional overhead costs. This results in a significant increase in your return on investment. You can focus on what you do best—growing your business and fostering relationships with your clients—while we handle the nitty-gritty of SEO.

You can read more here – 5 Proven Ways to Boost Your Digital Marketing ROI

Expansion of Expertise

It’s impractical and costly to hire every type of talent needed in a full-fledged SEO firm. You’d need content writers, link building experts, and more, which could lead to a bloated payroll. By outsourcing to a white label SEO provider, you can leverage a range of expertise, from white label keyword research to on-page SEO, without the hefty price tag.

What You Can Expect from White Label SEO Provider?

When you think about teaming up with a White Label SEO provider, you might wonder,

“What’s in it for me?” Good question!

Choosing a White Label SEO partner means you’re adding a whole new team to your business. This team will help you deliver great SEO services to your clients. But what exactly do they do? Let’s go over some of the key things you can expect when you work with a White Label SEO provider.

Pre Sales Support

As your white label SEO partner, we ensure that you have all the pre-sales support you need to close deals with your clients. This includes helping you understand the scope of our SEO services and how they can benefit your clients.

Detailed SEO Audits

We perform comprehensive SEO audits to understand your client’s website’s strengths and weaknesses. This allows us to provide tailored SEO strategies that deliver optimum results.

SEO Competitor Analysis

By conducting in-depth competitor analyses, we help you stay ahead of the competition. We identify the strategies used by competitors and formulate counter-strategies to give your client an edge.

White Label SEO Reports

We provide detailed white label SEO reports that you can present to your clients. These reports give a comprehensive view of the SEO efforts and their results, all under your own branding.

Keyword Research

Our white label keyword research ensures that your client’s website ranks for the right keywords. This leads to increased traffic and better conversion rates.

On-Page SEO

We take care of all on-page SEO tasks, from meta tags to page speed optimization. Our experts ensure that your client’s website is fully optimized for search engines.

Off-Page SEO

Our white label SEO services also cover off-page SEO. We focus on link building, social media optimization, and other off-page tactics to improve your client’s website ranking.

Dedicated Account Managers

Each of our partners is assigned a dedicated account manager. They will guide you through the entire process, ensuring a smooth and beneficial partnership.

Content Creation

We have a team of skilled content writers to provide engaging and SEO-optimized content. From blog posts to website copy, we create content that drives traffic and conversions.

Pitch Deck Creation

We assist you in creating compelling pitch decks that can help convince your clients of the value of the SEO services you’re offering.

Updated SEO Strategies

The world of SEO is ever-changing. We keep up with the latest SEO trends and strategies to ensure that your clients’ websites remain competitive.

How to Identify a Perfect White Label SEO Outsourcing Partner?

Identifying the perfect white label SEO partner boils down to their level of expertise, range of services, client support, and pricing. A great partner, like Web Zodiac, will provide comprehensive white label SEO services, from audits to reporting, at a competitive price. They’ll also provide excellent client support, helping you navigate the complex world of SEO with ease.

how to find white label seo outsoucing partner mermaid

Here’s what to look for to ensure you’ve made the right choice:

1. Reviews and Testimonials

Begin by checking out their online reviews and testimonials. This can provide insight into their performance and how they interact with clients. Happy customers typically mean a company is doing something right! Like Web Zodiac got from current clients

2. Experience and Expertise

Check the years of experience and the level of expertise the company has in SEO. An experienced provider would have handled various projects, and this experience can significantly benefit your projects.

3. Comprehensive Services

Ensure they offer a wide range of SEO services, including on-page and off-page SEO, keyword research, link building, SEO audits, competitor analysis, and content creation. A variety of services means they can meet diverse client needs.

4. White Label Reporting

A great partner should provide comprehensive, easy-to-understand white label reports. You should be able to present these reports to your clients under your own brand name.

5. Communication

Effective communication is key. Your partner should keep you updated about all significant actions, changes, and results. Look at their customer service quality too.

6. Scalability

Your White Label SEO partner should be able to scale their services as your agency grows. They should handle an increase in workload without compromising quality.

7. Cost-Effectiveness

Finally, ensure they offer high-quality services at competitive prices. While cost shouldn’t be the only deciding factor, finding a balance between cost and quality is essential.

By considering these factors, you can find a White Label SEO partner who aligns with your business goals, maintains your agency’s reputation, and helps you provide top-notch SEO services to your clients.

Top Companies & Platforms To Find White Label SEO Outsourcing Partner?

Now that we’ve discussed what a white label SEO provider does, you might be thinking, “Where can I find a good one?” Don’t worry! We’ve got you covered. We’re going to share with you the top 5 companies where you can find a White Label SEO outsourcing partner. These companies can give you the right tools and services to make your SEO business even better. Let’s take a closer look at each of them.

1. Web Zodiac

Web Zodiac is a dedicated white label SEO agency that has made its mark in the industry for its excellence and expertise in the SEO domain. Our years of experience and a team of skilled professionals are our strengths, which we leverage to provide top-tier SEO services to our partners.

At Web Zodiac, we believe that every business is unique, and so are their SEO needs. Hence, we craft bespoke white label SEO strategies to suit the specific requirements of your clients. Our services encompass every aspect of SEO, be it on-page optimization, off-page tactics, keyword research, or link building.

Proactive Pre-Sales Support

Our journey with you begins even before the actual SEO work does. We provide robust pre-sales support to help you understand our capabilities and how we can align them with your business needs. We assist you in crafting persuasive proposals to win over your clients.

Comprehensive SEO Audits

Our team conducts detailed SEO audits for each client to identify the strengths, weaknesses, and opportunities for improvement. This audit forms the foundation of our strategic SEO plan tailored to deliver the best results.

In-Depth SEO Competitor Analysis

We believe in staying ahead of the competition. Our SEO competitor analysis uncovers the strategies used by your client’s competitors. This allows us to counter-strategize and provide your client with a competitive edge in the marketplace.

Customizable White Label SEO Reports

We understand the importance of transparency in SEO operations. That’s why we provide comprehensive white label SEO reports that you can present to your clients. These reports, bearing your own branding, show the progress of the SEO efforts in an understandable and detailed manner.

Dedicated Account Managers

At Web Zodiac, we assign a dedicated account manager for each partner. This ensures that you have a single point of contact who is well versed with your requirements and can address any concerns or queries swiftly and efficiently.

Quality Content Creation

Content is the heart of any SEO strategy. Our team of proficient content writers create engaging and SEO-optimized content to improve your clients’ rankings and drive organic traffic to their sites.

Pitch Deck Creation

Winning a client over involves making a strong case for your services. We help you in creating compelling pitch decks that not only highlight the benefits of SEO but also demonstrate why you are the right choice for the job.

Adaptable SEO Strategies

SEO is a dynamic field with regular updates and algorithm changes. We stay on top of these changes to ensure that your clients’ SEO strategies are always up-to-date, competitive, and compliant with the latest guidelines.

What sets us apart is our commitment to your success. We view our partners as an extension of our own team, and your success is our success. Whether you are a small agency looking to expand your services or a large firm looking to scale, Web Zodiac is ready to support you with high-quality, white label SEO services.

So, take a step towards growth and enhanced profitability with Web Zodiac as your white label SEO partner. We assure you, it’s a decision you’ll never regret. Contact us today and let’s start this exciting journey together in the ever-evolving world of digital marketing.

2. Upwork

Upwork is a platform where you can hire freelancers for your SEO needs. The advantage is that you have the ability to choose from a large pool of freelancers.

Pros: Wide variety of talents, direct control over hiring

Cons: Varying quality, time-consuming hiring process

3. Fiverr

Fiverr is a marketplace for digital services. You can find and hire freelance SEO experts for specific tasks.

Pros: Affordable, wide variety of services

Cons: Varying levels of expertise, limited accountability

4. Freelancer

Freelancer is another platform where you can hire freelancers for various tasks including SEO. It’s similar to Upwork.

Pros: Large talent pool, international reach

Cons: Quality varies, time-consuming hiring process

5. SEO Reseller

SEO Reseller is a white label SEO firm that offers a range of SEO services that you can resell to your clients.

Pros: Comprehensive SEO services, white label reports

Cons: Pricing might be higher than individual freelancers

To conclude, white label SEO offers numerous benefits for digital marketing agencies and firms. It allows you to offer high-quality SEO services to your clients without the need to hire in-house SEO experts. It’s a cost-effective, scalable, and efficient way to enhance your offerings and boost your revenue. Make the smart choice today and choose Web Zodiac as your white label SEO partner. Let’s grow together in the SEO business!

Written by Rahil Joshi

Rahil Joshi is a seasoned digital marketing expert with over a decade of experience, excels in driving innovative online strategies.

January 2, 2024

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