How to Use HARO For High-Quality Backlinks & Exclusive Media Opportunities

Written by Rahil Joshi

Rahil Joshi, a seasoned digital marketing expert with over a decade of experience, excels in driving innovative online strategies.

June 27, 2023

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What is HARO

HARO, or Help a Reporter Out, is a premium platform with the limited free option

that lets reports and journalists find experts, and researchers who can provide valuable resources for their articles. It’s like a virtual bridge connecting reporters who need trustworthy sources with people who have knowledge and experience in different fields. Using HARO not only gives you a chance to get featured in media publications but also helps you score valuable backlinks to your website, which can seriously boost your SEO game.

If you’re wondering how to use HARO for backlinks and gain a competitive edge in the digital, you’re in the right place. With this comprehensive guide, we will demonstrate how to secure valuable backlinks and boost your SEO efforts using HARO.

How Does HARO Works

HARO works in a simple and efficient way. Journalists post requests for sources and experts to contribute to their articles, and individuals can respond with helpful insights and information. By actively participating in HARO, you can position yourself or your brand as a knowledgeable and reliable source, which can attract the attention of journalists and lead to valuable media coverage.

How to Use HARO

To use HARO, sign up as a source, select your areas of expertise, receive queries via email, respond promptly with relevant information, and follow guidelines provided. Be patient and build relationships with journalists who feature your insights.

Registering and Setting Up a HARO Account

To get started with HARO link building, you need to create an account. It’s a straightforward process that involves providing accurate information about your expertise, areas of knowledge, and contact details. This way, journalists can easily identify you as a credible source for their stories.

Once you’ve successfully signed up for HARO, you’ll start receiving three emails per day, delivered promptly at 5:35 a.m., 12:35 p.m., and 5:35 p.m. ET from Monday to Friday. These emails are carefully curated and organised into different categories, ensuring you can easily navigate through the opportunities available. 

Congratulations! You’ve successfully set up your HARO email alerts to receive notifications whenever new media requests include the keyword. From this point forward, you can expect to receive email alerts that look like the below screenshot:

Filtering Through the Noise: Finding the Perfect HARO Request

Once you have set up your HARO account, it’s time to explore the different HARO query categories and topics available. These categories cover a wide range of industries and niches, ensuring that you can find queries that match your expertise. To make your search more specific, you can use search filters and relevant keywords to narrow down the results and find HARO queries that are most relevant to you.

Review the queries: Take the time to thoroughly review the queries you receive in your HARO email alerts. Skim through the subject lines and read the summaries to get an overview of the topics being sought by journalists.

Filter by relevance: Focus on queries that are directly related to your industry, niche, or areas of expertise. Look for keywords or phrases that match your knowledge and experience. Skip queries that are unrelated or outside of your expertise to ensure you’re providing valuable and accurate information.

Consider your qualifications: Assess your qualifications and expertise in the specific subject matter of each query. Ask yourself if you have the knowledge and insights to provide valuable contributions. Remember, journalists are seeking expert sources, so it’s essential to choose requests where you can genuinely provide valuable insights.

Check deadlines: Pay attention to the deadlines mentioned in the queries. Ensure that you have enough time to craft a well-thought-out response before the submission deadline. Responding promptly increases your chances of being considered by journalists who often have tight deadlines.

Prioritise high-authority sources: Occasionally, you may come across queries from well-known media outlets or journalists with a significant following. These opportunities can offer greater visibility and credibility. Prioritise such requests if they are relevant to your expertise and align with your goals.

Read between the lines: Sometimes, the query may not explicitly state what the journalist is looking for. Read between the lines and understand the underlying information they are seeking. Analyze the context and determine how you can provide unique insights or valuable information.

Avoid conflicts of interest: Be cautious of any conflicts of interest that may arise when responding to queries. If you have a personal or financial connection to the topic or if your response could be biased, it’s best to avoid those requests. Maintaining objectivity and transparency is crucial for building trust with journalists.

Remember to prioritize relevance, provide valuable insights, and maintain professionalism in your responses. This will increase your chances of being selected as a source and acquiring valuable backlinks and media coverage.

Crafting Compelling Pitches With Compelling Storytelling

When responding to HARO queries, it’s important to create pitches that catch the attention of journalists. Tailor your pitches to match their requirements and writing style, demonstrating your expertise and providing valuable insights. Keep your pitches concise, clear, and respectful of the journalists’ time. Remember, journalists receive many responses, so you need to make yours stand out from the rest.

Crafting compelling pitches is key to standing out among the sea of responses journalists receive on HARO. 

Here’s a step-by-step tutorial on how to create pitches that grab attention:

Step 1: Understand the query

Carefully read and understand the journalist’s query. Highlight the main points and identify the specific information they are seeking. This will help you tailor your pitch to their needs.

Step 2: Introduce yourself

Start your pitch by introducing yourself briefly. Mention your name, your area of expertise, and any relevant credentials or experience that make you a suitable source for the topic.

Example: Hi, I’m John Smith, a digital marketing specialist with over 10 years of experience helping businesses increase their online visibility and drive organic traffic.

Step 3: Highlight your expertise

Emphasise your knowledge and expertise related to the query. Explain why you are qualified to provide insights on the topic. Be concise and focus on the unique value you can offer.

Example: As an expert in SEO and link building strategies, I have successfully helped numerous clients improve their search engine rankings and increase website traffic through effective backlink acquisition.

Step 4: Provide valuable insights

Offer specific insights or solutions related to the query. Share practical tips, industry trends, or case studies that demonstrate your expertise. Show the journalist that you have valuable information to contribute to their article.

Example: One effective strategy for building high-quality backlinks is to focus on creating engaging and shareable content. By producing valuable resources that resonate with your target audience, you can attract natural links from authoritative websites, boosting your website’s credibility in the eyes of search engines.

Step 5: Personalise your pitch

Tailor your pitch to the journalist’s writing style or previous articles. Show that you have done your research and genuinely appreciate their work. This personal touch can make your pitch more memorable.

Example: I recently read your insightful article on the impact of social media on small businesses’ online presence. I would love to contribute my expertise on how businesses can leverage social media platforms to improve their SEO efforts and attract high-quality backlinks.

Step 6: Be concise and respectful

Keep your pitch concise and to the point. Journalists are busy, so make it easy for them to quickly understand the value you bring. Always be respectful and professional in your tone.

Example: I understand your time is valuable, and I appreciate the opportunity to contribute to your article. I’m confident that my expertise in SEO and link building can provide valuable insights to your readers.

Step 7: Follow submission instructions

Carefully follow any specific instructions provided by the journalist in the query. They might request additional information or specific formatting. Adhering to their instructions demonstrates your attention to detail.

Example: Attached to this email, you’ll find a case study showcasing the successful link building strategies I mentioned. I believe it would provide valuable evidence to support the points discussed in your article.

Here are two example pitches for different query scenarios

Subject: Offering Expert Insights on Effective Link Building Strategies for Improved SEO

Hi [Journalist’s Name],

I came across your HARO query seeking expert insights on link building strategies for improved SEO, and I’m thrilled to contribute my expertise on this topic.

I’m Mark Johnson, a digital marketing specialist with a focus on SEO and link building. Having worked with various clients across industries, I’ve developed successful strategies that have helped websites climb the search engine rankings and increase organic traffic.

One highly effective approach to link building is through the creation of high-quality, shareable content. By producing valuable resources that resonate with your target audience, you can naturally attract links from authoritative websites. I can provide insights on content ideation, creation, and promotion strategies that have proven successful in acquiring quality backlinks.

In addition, I have experience in leveraging influencer partnerships for link acquisition. By collaborating with journalist  in your niche, you can tap into their established audiences and gain exposure, while also earning valuable backlinks from their platforms. I can share best practices for identifying and approaching influencers, as well as tips for nurturing long-term relationships.

I understand the importance of link building in improving SEO and driving organic traffic, and I’m passionate about sharing my knowledge to help others succeed. Attached to this email, you’ll find my headshot and a brief bio for your convenience.

Thank you for considering me as a potential source for your article. Should you require any further information or have specific questions, please don’t hesitate to reach out. I’m excited about the possibility of collaborating with you and contributing to your article.

Best regards,

Mark Johnson

Digital Marketing Specialist

Email:

Phone: 

In your own pitch, highlight your specific expertise in link building, provide actionable insights, and express your enthusiasm for contributing to the journalist’s article.

Responding to HARO Queries

When crafting your responses, it’s essential to follow the guidelines provided by journalists. Make sure your answers are informative, well-written, and offer value. If you have relevant statistics, case studies, or personal experiences to support your points, include them. Formatting your response properly and submitting it before the deadline are also important factors to consider.

Building Relationships with Journalists

HARO not only offers opportunities for one-time media coverage but also allows you to build long-term relationships with journalists. Engage in professional and timely communication, responding promptly to their queries and showing your reliability. You can nurture these connections by following up after your contribution has been published, expressing your gratitude, and offering assistance for future articles.

Maximising HARO Link Building Potential

Although HARO’s primary focus is connecting sources and journalists, it can also be a valuable tool for haro link building. Look for queries where you can naturally include backlinks to relevant pages on your website. This helps drive traffic and improve your search engine rankings. Use descriptive and relevant keywords in your anchor text to optimise your backlinks from an SEO perspective.

Tracking and Measuring HARO Success

To measure the effectiveness of your HARO efforts, you can use tools and techniques to track where your links are placed. Monitor traffic, rankings, and other SEO metrics to see the impact HARO has on your brand’s visibility and authority. By analysing the results, you can refine your HARO link building strategies and focus on the areas that yield the best outcomes.

Conclusion

In conclusion, HARO (Help a Reporter Out) is a valuable tool for link building and PR in the field of SEO and digital marketing. By utilising HARO effectively, you can connect with journalists and bloggers, offer your expertise, and secure valuable backlinks and media coverage. Or you can reach out to Experts at Web Zodiac for link building services.

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