The Latest Trends in Voice Search [2023]

Written by Rahil Joshi

Rahil Joshi, a seasoned digital marketing expert with over a decade of experience, excels in driving innovative online strategies.

August 3, 2023

Trends in Voice Search in 2023

Do people use voice search rather than typing? The answer is yes. In today’s world Time is Money, so everyone wants to save their time and do work fast in 2023. That’s why voice search is getting more popular in 2023. Voice search is also now for SEO because in 2023 people will buy products by speaking rather than typing because it’s easy and convenient for the users. Voice Search is nowadays becoming a part of our daily life and it will become more popular in future.

So, if your website is not optimized for search by voice this is the right time to do it!

So let’s clear up the things about voice search in SEO.

What is voice search in SEO?

Voice search is the use of voice commands to conduct searches on the internet. This innovative technology has quickly become a vital part of SEO (Search Engine Optimization) and is central to the new marketing trend. Gone are the days of typing; people are now speaking to their devices to find the information they need.

Why should you do voice search in SEO?

The digital marketing trends of search by voice are rapidly growing, and here’s why you should be part of it:

  • User Convenience: Voice search makes information-seeking easier and more accessible for users.
User Convenience Example Image
User Convenience
  • Increased Mobile Searches: Most voice searches happen on mobile devices, and the trend is escalating.
Increased Mobile Searches Example Image
Increased Mobile Searches
  • Competitive Edge: Stay ahead of your competitors by embracing this new trend in SEO.
Competitive Edge Example Image
Competitive Edge

How to Optimize Voice Search for SEO?

Optimizing is crucial for being visible to this growing user base. Here’s how to make it happen:

Steps for optimizing voice search in SEO

  1. Understanding User Intent: People talk differently than they type. Focus on conversational keywords and phrases.
  1. Creating Voice Search Friendly Content: Write content that answers common questions in a conversational tone.
  1. Speed Optimization: Voice searches users need quick answers, so ensure your website loads swiftly.
  1. Utilize Structured Data: This helps search engines understand your content better.

Add tips for this section

  • Incorporate long-tail keywords that sound natural.
  • Focus on local SEO if you’re a local business; most voice searches are local.
  • Use tools that show questions people ask related to your business.

Popular Voice Search Platforms

Voice searches has become popular across various devices and platforms:

Alexa

Amazon’s Alexa, with its vast array of skills, is a prime example of how voice searches has evolved.

Siri

Apple’s Siri offers seamless voice search functionality on all Apple devices, adapting to the user’s needs and preferences.

Cortana

Microsoft’s Cortana integrates with various applications and services, showcasing the importance of voice searches in today’s technological world.

Google Assistant

Google Assistant represents the cutting-edge of Google voice search, providing users with robust and personalized voice searches experiences.

Did Keywords Affect Voice Search or Not?

Keywords play an essential role in the voice search trend in digital marketing. Unlike traditional search, voice searches utilizes more conversational keywords, reflecting how people naturally speak. Emphasizing these conversational phrases can dramatically improve your site’s performance.

Types of Languages for Voice Search

The voice search digital marketing trend is not limited to English. Many devices and platforms support various languages, broadening the reach and appeal of search across diverse cultures and regions.

Languages used for voice searches 2023:

LanguageRegion(s)Importance and Details
EnglishGlobalPredominant in international business and technology.
Mandarin ChineseChina, TaiwanEssential for reaching the vast Chinese-speaking markets.
SpanishSpain, Latin America, U.S.Vital for catering to a broad Spanish-speaking audience.
HindiIndiaCrucial in India’s thriving technological scene. Although India is diverse and have many regional languages but Hindi is very prominent in North Indian States.
ArabicMiddle East, North AfricaEnables access to markets across Arabic-speaking regions.
FrenchFrance, Canada, parts of AfricaSupported due to its widespread use across various continents.
RussianRussia, other Russian-speaking regionsKey for connecting to Russian-speaking communities.
PortugueseBrazil, PortugalIntegral for the Portuguese-speaking population in South America and Europe.
GermanGermany, Austria, SwitzerlandIncluded for users across German-speaking European countries.
JapaneseJapanStandard due to Japan’s leading technological advancements.
KoreanSouth KoreaEssential for South Korea’s tech-savvy population.
ItalianItaly, SwitzerlandOpens access to the Italian-speaking population in Europe.
DutchNetherlands, BelgiumConnects voice search to Dutch-speaking European communities.
BengaliBangladesh, IndiaImportant for reaching Bengali-speaking populations in South Asia.
Filipino/TagalogPhilippinesEssential for reflecting the linguistic diversity of the Philippines.
IndonesianIndonesiaCritical for Indonesia’s booming digital market.
TurkishTurkeySignificant addition reflecting Turkey’s unique blend of Eastern and Western influences.
SwahiliEast and Southeast AfricaInclusion reflects the growing digital market in various African nations.
VietnameseVietnamEssential addition for the technological growth in Vietnam.
ThaiThailandEssential for catering to Thailand’s emerging digital population.
Languages for Voice Search

Voice Search Vs AI

Voice is like talking to a computer or phone to find something online, rather than typing it out. AI, or Artificial Intelligence, is a special technology that helps computers think more like humans. When voice searches and AI work together, it’s like having a very clever friend who can understand exactly what you’re asking.

Think of asking your friend for the best ice cream shop nearby. You don’t have to explain everything; your friend knows what you like and suggests the perfect place. AI does the same thing with voice searches; it understands your words and what you mean, so it finds just what you’re looking for.

This teaming up of voice search and AI is a big step forward. It’s making computers and phones smarter and more helpful. It’s not just about getting quick answers but getting the right answers that are just for you. This new way of searching feels more natural and friendly, and it’s a sign that technology is becoming a more understanding and helpful part of our lives.

Future of Voice Search

The future looks really promising for voice searches, which is when you talk to your device to find something online. People are predicting that this way of searching will keep getting better, changing how we find information.

Imagine you can just talk to your phone like it’s a friend and ask it anything you want to know. This isn’t just cool; it’s also helpful for people who might have trouble typing or reading. It makes technology available to more people.

Voice searches isn’t just a trend; it’s becoming a regular part of life. It’s like how we use our phones to call friends, check the weather, or play games. Soon, asking our devices questions might be as common as sending a text message.

In simple terms, voice is growing and will likely be a big part of how we live in the future. It’s not just a fancy gadget; it’s a useful tool that’s helping people in different ways. It’s making life easier, and that’s why it’s here to stay. It’s a little like having a wise friend in your pocket, ready to help whenever you need it!

Final Thoughts

I hope this blog will help you to understand voice search and how voice search works, in case you need help with SEO services, you can always reach out to experts at Web Zodiac. In 2023 and future voice search & AI will be in trend. Web Zodiac is here to help you level up your voice search in SEO, contact our team Today! We’re glad to be of service.

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