Google Ads for Roofers: Get More Leads in 2024

For roofers, getting lots of great leads is key to growing and succeeding. In today’s world, GoogleAds is a must for those wanting to shine online and draw in new customers. Roofing PPC campaigns can really make a difference in how many quality leads you get.

LSAs on Google are especially powerful for roofers. They show up first for those looking for local services like roofing. You only pay when a lead’s quality is confirmed, and you get a Google Guaranteed badge. This makes finding good leads easier and builds trust with customers.

The power of Google Ads for roofers is evident in the numbers. Paid ads usually get more clicks that lead to sales than searches do. This means more customers for your business quickly, unlike waiting for SEO to kick in. Plus, Google Ads gives you tips for making your ads even better over time.

Using roofing PPC campaigns and LSAs can really boost your business in 2024. With the right plan, you’ll see more leads, more sales, and more money. It’s all about strategy and putting it into action.

Key Takeaways

  • Google Ads, particularly Local Service Ads (LSAs), are highly effective for roofing contractor advertising and lead generation.
  • LSAs appear at the top of search results, operate on a pay-per-lead model, and come with a Google Guaranteed badge, establishing trust with potential customers.
  • Paid ads have a 1% higher conversion rate than organic results, with users clicking on paid ads converting at a 3.75% rate compared to 2.75% for organic clicks.
  • Google Ads deliver instant results, while SEO can take up to 6 months to generate consistent leads.
  • By leveraging roofing PPC campaigns and LSAs, roofing contractors can significantly increase qualified leads, conversions, and revenue in 2024.

Why Google Ads are Essential for Roofing Contractors

As a roofing contractor, getting leads is key to business growth. Today, Google Ads are a must for roofers. They help boost online visibility, aim at local customers, and make high-quality leads. With roofing services Google ads, you can upgrade your lead generation work.

Increase Online Visibility

Did you know, 75% of people don’t click past Google’s first page? If your roofing company doesn’t show up there, you miss lots of potential jobs. With Google Ads for roofers, you can appear on the first page fast. This ensures people looking for roofing services see your business.

Target Local Customers

Roofer Google ads let you focus on local customers. This means your ads only reach people who need your services in specific areas. Targeting ads this way boosts your chance of getting more leads. It also helps you spend your ad budget wisely.

Advertising PlatformRecommended Budget Allocation
Google Ads85-90%
Bing Ads10-15%

Generate High-Quality Leads

Using Google Ads for roofing is more than just being seen. It’s about getting the right leads. With smart ad creation and campaign optimization, you attract customers likely to hire you. Top positions on search pages get almost half of all clicks. This shows a solid Google Ads plan is crucial.

Outranking seasoned roofers with Google Ads can gain 10x more brand recognition and exposure.

For top results from your roofing services Google ads, do the following:

  • Prioritize keyword research to target the most relevant search terms
  • Create compelling ad copy that speaks directly to your target audience
  • Set up conversion tracking on your website to monitor and optimize your campaigns
  • Analyze metrics and conversions to understand the effectiveness of your ads

By using these strategies and the power of Google Ads, you’ll boost your roofing business. You’ll also get more leads of high quality.

Understanding Google Local Service Ads (LSAs)

Google Local Service Ads (LSAs) have changed the game for roofing contractors seeking more leads. They show up at the top of Google when people look for roofing services. This gives your company instant credibility and visibility, helping you get more business. By using roofing Google ads, you can access a tool that brings real, visible results.

What are Local Service Ads?

Local Service Ads put your roofing business in front of those who need it. People see them when they search for roofing help in your area. These ads show your company name, star rating, service area, phone number, and when you’re open. If someone clicks your ad, they can easily call or message you. This makes it simple for them to reach out for a quote or schedule work.

Benefits of LSAs for Roofers

LSAs on Google have lots to offer for roofers, such as:

  • Getting leads is cheaper than with traditional ads
  • No need to handle keywords or ad text
  • Finding people who are ready to hire for roofing work
  • Being the first thing people see in search results
  • An easy-to-use dashboard for managing your ads
  • Being able to change your budget depending on your goals
  • Only paying for leads that are more likely to turn into jobs

For instance, Greater Midwest Exteriors saw 37 good leads each month for 3 months from their LSAs. This shows how well this ad method works for roofers.

How LSAs Differ from Traditional Google Ads

LSAs and traditional PPC ads work differently to generate leads for roofing.

Local Service Ads (LSAs)Traditional Google Ads (PPC)
You pay per good leadYou pay each time someone clicks on your ad
Your ads are at the top of search resultsYour ads show up lower down
Managing keywords and text isn’t neededYou have to keep up with keywords and tweak ads
They give you a Google badge for trustYou don’t get a trust badge
Costs less for each lead than PPCCan be more expensive per lead than LSAs

Google LSAs can give roofing contractors more online presence and better leads while keeping costs in check. With smart strategies and optimization, LSAs can play a key role in lead generation for the roofing industry in 2024 and after that.

Optimizing Your Local Service Ads

If you work as a roofing contractor, you can make the most of Google Ads for roofers by fine-tuning your LSAs. It’s important to pick the right service categories, decide where you offer services, and handle your spending and leads smartly. These steps will ensure your ads work well and help your business stand out.

Join a seminar led by Jeff Bowab, a top expert, on “Staying on Top: LSA Essentials for Roofing Contractors.” You will learn insights and strategies to boost your LSA campaigns. This will help you keep ahead of the pack.

Choosing the Right Service Categories

Choosing the right service categories is key for attracting the best leads. When you pick categories that reflect your roofing services accurately, potential clients can easily find you. This step is vital for ensuring your ads connect you with those looking for what you offer.

Defining Your Service Areas

Defining where you provide services is critical too. By selecting specific areas, you can target local customers better. This is especially vital for roofing ads, as people often prefer to hire local contractors.

Service AreaPotential Leads per Month
Denver, CO150
Boulder, CO90
Colorado Springs, CO120

Managing Your Budget and Leads

It’s key to manage your ad budget and leads well for successful Google Ads. With LSAs, you pay only on getting a direct lead from an ad. This way, your ad budget goes to leads that are more likely to convert, raising your ROI.

Greater Midwest Exteriors secured 37 qualified leads monthly, investing in Local Services Ads over three months.

Some tips to optimize your budget:

  • Set up a clear budget based on weekly lead goals.
  • Keep an eye on your ad’s performance and adjust your budget if necessary.
  • Focus on leads that are most likely to turn into paying customers.

Through your focus on these important points and by applying the seminar’s strategies, your Local Service Ads will work better. This can boost your roofing contractor ads to a new level.

Pay-Per-Lead vs. Pay-Per-Click Advertising

Understanding the difference between pay-per-lead and pay-per-click is key in roofing lead generation. Pay-per-click (PPC) Google Ads need payment for each ad click. However, Google’s Local Service Ads (LSAs) require payment only when a potential customer contacts you through the ad.

LSAs direct your ad budget to those already interested in your services. This focus means you spend money on leads more likely to become customers. It makes your roofer advertising efforts more effective.

LSAs offer a more cost-effective solution for roofing contractors looking to generate high-quality leads without the risk of paying for unqualified clicks.

Consider these points when comparing the two models:

  • Google Ads’ cost-per-click averages $1 to $2. But roofing keywords might cost $25 to $50 a click due to competition.
  • Roofing Google Ads campaigns might range from $1,000 to $15,000 a month, based on goals and market.
  • LSAs follow a pay-per-lead model, ensuring payment only for leads connecting with your business.

An ROI example for roofer paid ads is enlightening:

Monthly Google Ads BudgetCost-per-ClickOnline Conversion RateClosing Ratio on Warm LeadsSigned ContractsProfit

Investing $3,000 monthly in Google Ads, with a $20 cost-per-click, 10% online conversion rate, and 33% lead closing ratio, might secure 5 contracts. This could bring in a $16,000 profit from a $3,000 investment. It shows how powerful roofing lead generation can be through ads.

Enhancing Your LSA Listing

As a roofing contractor, you probably know that finding leads is key to your business success. With Google’s Local Service Ads (LSAs), you can reach local clients better. To make your LSA listing more effective, concentrate on key elements. These will help your roof repair services get noticed and draw in more good leads.

Importance of Google Reviews

Google reviews are vital for your LSA listing’s success. People often check these reviews to judge a roofer’s quality and trustworthiness. Encourage happy clients to leave good reviews on your Google My Business page. This boosts your credibility and helps attract more leads through your google ad campaigns.

Responding to Customer Reviews

By responding to your clients’ reviews, you show you care about their satisfaction. This builds trust with potential clients. Always be polite and address any issues in reviews. Managing your online reputation well shows your commitment to great service. It also shapes a positive image for your roofing business.

Crafting a Compelling Business Bio

On your LSA listing, there’s a page for your Business Overview. This page gives leads detailed info about your roofing business. You should talk about the jobs you do, your licenses, and if you passed Google’s check. Create a business bio that shows off your unique points, experience, and roofing expertise.

Make sure your business bio mentions:

  • How long you’ve worked in roofing
  • The roofing services you offer
  • Your certifications and licenses
  • Any awards or recognition
  • Your dedication to customer happiness

A strong, informative business bio helps you stand out. It gives potential clients more reasons to choose your services. This is especially true when they find your LSA listing while looking for roof repair google ads.

Google ReviewsBuilds trust and credibility with potential customers
Responding to ReviewsShows commitment to customer satisfaction and helps manage online reputation
Compelling Business BioHighlights unique selling points and expertise to differentiate from competitors

Focusing on these key LSA elements can boost your digital presence. This attracts more good leads. In the end, it helps grow your roofing business with effective google ad campaigns and roof repair google ads.

google ads for roofers

When you advertise your roofing business on Google, choosing the right keywords is crucial. You also need to craft effective ad text and optimize your website for visitors. By doing this, you’ll get more people interested in your roofing services through Google Ads.

Targeting the Right Keywords

Picking the right keywords is vital for your Google Ads campaign. Think about using specific terms like “roof repair,” “roof replacement,” or “roofing contractor.” This helps your ads show when people search for those services. Remember, each click on your ad can cost between $25 to $50. So, targeting the right keywords helps you not waste money.

Creating Effective Ad Copy

Making your ad text stand out is crucial for getting people to click. You can include up to 12 headlines with 30 characters each and 4 sections of 90 characters for descriptions. Use this space to show what makes your business special, like your experience or any promotions. And, always have a clear action for your audience to take, like calling for a free estimate or visiting your website.

Ad ComponentCharacter LimitBest Practices
Headlines30 characters each (up to 12)Use headlines that grab attention and show your business’s unique points
Descriptions90 characters each (up to 4)Tell people more about your services and what you offer, and make sure to ask them to do something at the end

Optimizing Landing Pages for Conversions

Once someone clicks your ad, they should see a landing page that matches what the ad promised. This page should clearly show why your roofing services are great. Include a strong call-to-action, like a form or a phone number, to make it easy for people to contact you. This good transition from ad to landing page can turn more visitors into customers.

Focus on the keywords, the ad text, and the landing page to make your roofing Google Ads successful and get more leads.

Managing Your Google Ads Budget

Managing your budget is key for a great Google Ads campaign. To get the best result, you must make sure not to overspend. We will look at ways to manage your roofing Google Ads cost wisely and create a practical ad budget.

Understanding Cost-Per-Lead (CPL)

CPL is a vital metric in Google Ads. It tells you the cost for each lead. The cost can range from $1 to $2 for most Google Ads, but for roofers, it might be higher. If you target 10 keywords that average $5 per click, you’d spend $500 for 100 clicks.

Know that your ads’ Quality Score affects your costs. A good Quality Score means you pay less per click. So, make your ads and landing pages relevant to reduce costs.

Setting a Realistic Budget

When making your Google Ads budget, think about your goals and market competition. For roofers, you might need anywhere from $1,000 to $15,000 a month. This depends on whether you want regular leads or to grow aggressively.

With Google Ads, you pay only when your ad is clicked. This feature lets you adjust your budget based on how well your ads are doing. Google even helps by suggesting a budget for your desired number of leads each week.

Monthly BudgetLeads per MonthAverage CPL

Ad agencies for roofing can have different pricing methods. Some have fixed fees, others take a percent of your ad spending. Their monthly fees can significantly increase your ads’ running cost.

To manage your ad budget well and get good leads, understand your costs. Make a realistic budget and keep improving your ads. This way, you can make the most of your ad spending for your roofing business.

Tracking and Analyzing Your Google Ads Performance

Understanding how well your Google Ads work is key for making your roofing business grow. It’s all about using important numbers to see what’s working and what’s not. This way, you can change things to get more out of your ads. You should look closely at how many people see your ads, how many click on them, the cost of each click, if those clicks turn into jobs, and how much money you earn back.

Always start by setting goals you can actually measure, like upping your website visitors by 10%. This goal setting lets you track your growth and make sure your ad campaigns are hitting the mark. And don’t forget about your return on investment (ROI). It tells you if the money you’re putting into ads is coming back to you. Knowing your audience, keeping an eye on what makes them act, using Google Analytics, and the reporting tools Google gives you, are crucial steps.

In the roofing world, ads can cost, on average, between $7 and $30 every time someone clicks on them. You should be ready to spend at least $1,000 – $1,500 on ads if you’re in the roofing business. But, with good management, you can do a lot with even a small budget. Effective ad strategies can boost your company’s visibility and bring in more leads, even with not much money to start.

Analyzing and adjusting Google Ads performance is essential to refine strategies and maximize return on investment.

Here are some key factors that influence the success of your Google Ads campaigns:

  • Quality Score: This involves various factors, primarily the click-through rate and relevance of keywords and ad text, influencing ad rank and costs per click.
  • Ad Relevance: Specific service keywords should be grouped for more effective ads, with each ad group having tailored ad copy leading to specific landing pages on the website based on the search query.
  • User Experience: Ad relevance and user experience play a significant role in Google Ads success, influencing quality score, ad ranking, and cost per click.

By working hard on these areas and keeping a close eye on how your ads are doing, you can make your campaigns better. If you get your Google Ads right, you’ll be seen by more people, get more clicks, find more jobs, and bring in more customers. In the end, that’s what helps your roofing business to really grow.

Integrating Google Ads with Other Marketing Strategies

Google Ads is great for getting your roofing business noticed. But, it’s more powerful when combined with SEO and social media. This trio can create a full digital marketing plan. The plan can make more people visit your site, bring in good leads, and increase your profits.

Incorporating SEO Best Practices

SEO helps your site show up when people search online. This means better chances for traffic. You should look into:

  • Finding the right keywords through research
  • Making your website easy to use and find
  • Earning links from other trusted sites
  • Posting helpful and interesting content

Doing these things along with Google Ads makes your marketing even more successful. This way, you get both paid and free site visits.

Leveraging Social Media Marketing

Places like Facebook and Twitter are gold for roofers. They let you share your work, find new clients, and direct people to your site. Use social media to:

  • Show off your projects and services
  • Run ads that target certain groups or areas
  • Ask happy clients to review you online
  • Talk with your followers to build trust

By teaming up social media and Google Ads, you make a stronger online plan. This plan is all about getting more business.

Marketing StrategyKey Benefits
Google AdsTargeted advertising, quick results, high ROI
SEOImproved organic rankings, long-term benefits, increased credibility
Social Media MarketingBrand awareness, customer engagement, targeted advertising

Use Google Ads, SEO, and social media together. They’ll help you in the online world. You’ll get more visitors, better leads, and a growing business despite the competition.


In conclusion, Google Ads, including Local Service Ads (LSAs), are a new key for roofing contractors in 2024. By mastering LSAs, improving your listings, smart budget management, and blending Google Ads with other tactics, you can really grow your business online. This approach helps you get seen more and bring in better leads.

To use Google Ads well for roofing, start with deep keyword research and make ads that catch attention. Also, your website’s pages should turn visitors into clients. Aim your ads at the right people, and use smart budget and bid moves to make your efforts count. This way, you can make your roofing business prosper.

Keep an eye on your Google Ads work and always look to make it better. Watch things like how many people click your ads, turn into clients, and what it costs you. With this data, keep improving your ads to boost their performance and value. Google Ads is a potent way to stand out and grow online if you focus on finding good leads, outsmart your competitors, and work to the best standards in the digital ad world.


How can Google Ads help roofing contractors generate more leads?

Google Ads can boost a roofer’s presence online, reaching local clients effectively. Using Google Local Service Ads (LSAs), a roofing company can be seen first in Google searches. This increases chance to get more leads and turn them into clients.

What are Google Local Service Ads (LSAs)?

LSAs are your business shown at the top of local Google searches for services like roofing. It tells people your business’s name, rating, service area, and whether you’re currently available. This quick info can make you stand out and get more direct calls.

What are the benefits of LSAs for roofers?

Roofers get several advantages from LSAs. These include cheaper leads, no keyword management, and direct access to interested customers. Also, they offer better visibility for ads, simple campaign controls, flexible budgets, and a cost-per-lead pricing system.

How do LSAs differ from traditional Google Ads?

LSAs and traditional Google Ads work differently. While traditional Ads are PPC (pay-per-click), LSAs are pay-per-lead. This means, with LSAs, you only pay for those direct leads. It helps spend your ad money on truly interested customers only.

How can I enhance my LSA listing?

To make your LSA listing better, focus on getting and responding to reviews on Google. Also, create an engaging business biography. Ensure your listing shows what jobs your business does, your licenses, and that you got through Google’s quality check.

What’s important when running Google Ads for a roofing business?

Running Google Ads for a roofing company successfully requires the right approach. Aim at the correct keywords, create compelling ad texts, and make sure your web pages turn visitors into clients. This way, you can get the most from your Google Ads campaigns.

How do I manage my Google Ads budget for roofing campaigns?

Managing your Google Ads budget well is crucial. For LSAs, the cost per contact varies based on your field and location. Google helps by suggesting a budget. It recommends an amount looking at how many leads you want each week.

Why is tracking and analyzing Google Ads performance important?

It’s vital to track and analyze your Google Ads to see what’s working. Understanding this data helps tweak your ads for better results. Making informed changes boosts your ad’s success and your return on investment (ROI).

How can I integrate Google Ads with other marketing strategies?

For a stronger impact, blend your Google Ads with SEO and social media marketing. SEO can boost your website’s appearance in organic searches. Social media helps make your brand known and invites more people to your site.

Written by Rahil Joshi

Rahil Joshi is a seasoned digital marketing expert with over a decade of experience, excels in driving innovative online strategies.

June 28, 2024


You May Also Like…


Submit a Comment

Your email address will not be published. Required fields are marked *