White Label SEO Vs. In-House SEO: Which Is Right For Your Business

In the world of digital marketing, SEO is a critical component of any successful strategy. But when it comes to executing an SEO strategy for your clients, the question of whether to use white label SEO or in-house SEO arises. In this blog post, we’ll take a closer look at the benefits and drawbacks of both options to help you determine which is right for your digital marketing agency.

What is White Label SEO?

White label SEO is a service offered by third-party companies that allows digital marketing agencies to offer SEO services to their clients under their own brand name. Essentially, the white label SEO provider does all the work, but the agency takes the credit for it. White-label SEO provider offers a variety of services, including keyword research, on-page optimization, link building, and more.

Benefits of White Label SEO:

White label SEO offers several benefits for digital marketing agencies that are looking to expand their services and improve their client offerings. Here are some of the key benefits of white label SEO

Allows You to Expand Your Service Offerings: White label SEO enables you to expand your service offerings and provide your clients with a comprehensive digital marketing solution. By partnering with a white label SEO provider, you can offer a wide range of services such as keyword research, link building, content creation, and more, without having to invest in additional resources or hire new staff.

Increases Your Revenue: With white label SEO, you can increase your revenue by adding new services to your existing portfolio. You can offer SEO services to your clients without the need for additional investment or resources. This means you can generate more revenue without increasing your overhead costs.

Saves Time: White-label SEO services come with ready-made solutions that are customizable and can be quickly deployed for your clients. This saves you the time and effort of having to develop your own SEO solutions from scratch, and enables you to provide your clients with effective solutions in a shorter time frame.

Enhances Your Brand Image: White label SEO services can be customized to match your brand’s identity and style, which helps to enhance your brand image. By offering high-quality SEO services under your brand name, you can establish yourself as a trusted and reliable digital marketing agency in the eyes of your clients.

Improves Client Retention: By offering a wider range of services through white label SEO, you can improve your client retention rates. When you provide your clients with a comprehensive suite of services, they are more likely to stay with you for the long term, and 

What is In-house SEO?

In-house SEO involves having a dedicated team of SEO specialists within your agency. These professionals are responsible for executing all aspects of your SEO strategy, including keyword research, on-page optimization, link building, and more.

Benefits of In-house SEO:

Complete Control: With an in-house SEO team, the company has complete control over the SEO strategy and implementation process. This means that they can tailor the SEO approach to their specific needs and goals without relying on third-party agencies or contractors.

More Collaboration: Having an in-house SEO team promotes collaboration between the SEO professionals and other departments within the company. This can lead to better integration of SEO with other marketing efforts, resulting in a more holistic approach to digital marketing.

Better Communication: Communication is key when it comes to SEO, and having an in-house team ensures that communication is streamlined and efficient. This means that important updates and changes can be communicated quickly and effectively, ensuring that the entire team is on the same page.

Greater Expertise: An in-house team has the advantage of being familiar with the company’s products, services, and industry, which can translate into greater expertise in creating effective SEO strategies. They can also stay up-to-date with the latest SEO trends and best practices, ensuring that the company’s SEO efforts remain effective and competitive.

Cost Savings: In-house SEO can be more cost-effective in the long run compared to outsourcing to third-party agencies. While there may be upfront costs associated with building an in-house team, the company can save money in the long run by not having to pay ongoing fees and commissions to outside agencies.

Difference Between In-House SEO & White Label SEO

These are some of the key differences between In-house SEO and White Label SEO. Ultimately, the choice between the two will depend on the specific needs and resources of the digital marketing agency.

In-House Seo White Label Seo
managed by internal team membersmanaged by external agency
requires dedicated resources and expertisedoes not require internal team resources or expertise
can have a higher level of communication and collaboration with other internal teamscommunication and collaboration with external agency may be limited
can be more cost-effective for larger companies with significant SEO needscan be more cost-effective for smaller companies or those with limited SEO needs
may require significant investment in SEO tools and technologymay not require significant investment in SEO tools and technology
can be more time-consuming to develop and implement an effective SEO strategycan be quicker to implement an effective SEO strategy
can have a higher level of accountability for SEO performanceaccountability for SEO performance may be shared with the external agency
can build internal SEO expertise and knowledgemay not build internal SEO expertise and knowledge

Which is right for your agency?

Deciding whether to go with in-house or white label SEO ultimately depends on your agency’s specific needs and goals. If you have the resources and expertise to handle SEO in-house, this may be the best option for you. However, if you’re looking to scale your business or don’t have the necessary resources to handle SEO on your own, white label SEO may be a better choice.

Regardless of which option you choose, it’s important to have a solid digital marketing strategy in place that includes SEO. With the right strategy, you can help your clients achieve their business goals and build a successful and profitable agency.


Choosing between in-house SEO and white label SEO is a crucial decision that should be made after careful consideration of the specific needs and goals of your digital marketing agency. Both options have their own unique benefits and drawbacks, and it’s important to weigh them against each other to determine which approach is the best fit for your agency.

If you have a large enough team, the necessary resources, and the expertise to handle all aspects of SEO, then in-house SEO may be the better option for you. However, if you’re looking to expand your services without hiring additional staff or investing in extensive training, then white label SEO could be the right choice.

Ultimately, the key is to focus on delivering high-quality digital marketing services to your clients. By carefully evaluating your options and selecting the right approach for your agency, you can position yourself to provide exceptional value and grow your business over time.

Written by Rahil Joshi

Rahil Joshi is a seasoned digital marketing expert with over a decade of experience, excels in driving innovative online strategies.

January 3, 2024

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