Top 16 SEO Techniques to Boost Your Website Ranking

Written by Rahil Joshi

Rahil Joshi, a seasoned digital marketing expert with over a decade of experience, excels in driving innovative online strategies.

SEO

August 10, 2023

16 SEO Techniques

Hello readers, if you are a beginner, this blog is for you. Here you will get to learn about the SEO techniques step by step to boost your website ranking in SERPs. This blog includes on-page SEO Techniques, Technical SEO techniques & Off-page SEO techniques. If you use these techniques this will boost your ranking fast. In this informative blog, we’ll walk you through our top 16 SEO techniques that we employ to boost your website’s ranking.

Below we will cover SEO techniques which can boost your website ranking.

So let’s begin! With the first one.

Keyword Research Ideas

Short description on Keyword Research Ideas
Keyword Research Points

1. Peek into Competitor’s Newly Ranking Keywords: 

Keyword Research is always significant but continuously doing it is a big task. But continuously searching for new keywords to generate new content may be heft task. What to do then? Well, just look for the new content of competitors and keep it a task under your competitor research tab. Find the keywords and create better content than your competition.

Note: Never plagiarize or steal content. This is morally unethical. And if you’re willing to do that, get out of our website.

2. Find competitors’ low-competition topics:

By analyzing competitors’ topics that have low competition but decent traffic, we can uncover golden opportunities for your website. By using SEO tools to target these low-hanging fruits, your site can rank quickly and effectively in those areas.

3. Finding the Right Keywords for Your Niche: 

Targeting specific type of keywords related to your niche is essential for SEO success. We use advanced tools to research and find the most relevant keywords that suit your niche, allowing your content to resonate with your audience.

On-Page SEO Techniques

On-page SEO is always important, and following are some advanced tips to stay ahead with your on-page game.

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On-Page techniques

4. Create a content template: 

Content templates are like blueprints for creating consistent, high-quality content. We use them at Web Zodiac to ensure that every piece of content follows a specific structure, making it reader-friendly and optimized for search engines.

5. Write Engaging Content:

Engaging content is the cornerstone of SEO. We focus on crafting content that connects with the readers, encouraging them to stay on the page, share the content, and ultimately convert.

6. Work on Listicles: 

Listicles, or articles presented in list form, are incredibly popular and user-friendly. We craft informative and engaging listicles to make complex topics digestible and appealing.

7. Internal Linking:

Internal linking is essential for guiding readers through your website and improving site navigation. We strategically place internal links to connect relevant content, enhancing user experience and SEO.

Technical SEO Techniques

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Technical SEO Techniques

8. Faceted Navigation: 

We ensure that your website’s navigation is organized, efficient, and user-friendly. Faceted navigation helps users to find exactly what they are looking for, improving their experience and your site’s SEO.

9. Mobile-First Design: 

In a world where mobile browsing is predominant, having a mobile-first design is crucial. We prioritize creating responsive designs that look and work great on mobile devices, enhancing user experience.

10. Core Web Vitals: 

Web Zodiac ensures that your site excels in Google’s Core Web Vitals. We monitor and optimize factors like loading time, interactivity, and visual stability to make sure your site is user-friendly and ranks well.

11. Sitemap Structure (Separate sitemap for):

A sitemap is essentially a blueprint of a website that outlines how the site is organized. It lists the URLs of all the accessible pages, posts, images, videos, categories, and other content on the website.

11.a Page Sitemap:

Pages are the foundation of a website, representing the essential information. They often include:

Home Page: The welcoming page, usually providing an overview of what the site offers.

About Us Page: This reveals the mission, vision, and story behind the company.

Contact Us Page: Details of how visitors can get in touch.

11.b Post Sitemap

Posts include all the dynamic, often regularly updated content:

Blog Posts: Regular articles providing insights, news, or updates.

Event Recaps: Summaries and insights into past company or industry events.

Optimization includes engaging titles, strong keywords, quality content, and internal linking.

11.c Services/Category/Products Sitemap

Services: These describe what the company offers. Proper descriptions and relevant keywords are vital.

Categories: If the site offers various products or services, categories help in organizing them.

Products: Individual product pages with detailed descriptions, specifications, images, and reviews.

Focus on clear navigation, mobile-friendliness, and SEO-friendly URLs for this section.

11.d News Sitemap

Press Releases: Official announcements and company news.

Industry News: Articles related to industry trends and insights.

11.e Image Sitemap

Images include:

Product Images: High-quality images showing products from various angles.

Infographics: Visual representations of data or information.

Team Photos: Images of team members, building trust and connection.

Optimize images with the correct file size, descriptive file names, and appropriate alt text for SEO.

11.f Video Sitemap

Video content may include:

Tutorials: Step-by-step guides or demonstrations.

Testimonials: Real customers sharing their positive experiences.

Product Videos: Showcasing a product’s features and how it works.

Optimize video content by adding relevant keywords in the title and description, choosing engaging thumbnails, and ensuring that the videos are viewable across all devices.

Having a clear sitemap structure ensures that search engines can easily crawl and index your site. We create separate sitemaps for different sections, optimizing your site’s visibility and rankings.

Off-Page SEO Techniques

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Off-Page SEO Techniques

12. PR: 

We utilize press release to build brand credibility and secure valuable backlinks from authoritative sources.

13. Resource Page Link Building: 

Resource page link building is process of identifying and target resource pages relevant to your niche, acquiring high-quality backlinks that boost your site’s authority.

14. Guest Blogging: 

Guest blogging, by contributing guest blogs to relevant and authoritative sites, increase your online presence, gain backlinks, and enhance your brand’s reputation.

Additional Points

15. EAT (Expertise, Authority, Trustworthiness): 

We follow Google’s E-A-T principles to make sure that your content is seen as credible and valuable by both users and search engines.

16. Use Breadcrumbs: 

Breadcrumbs enhance site navigation and user experience. We implement them to provide users with a clear path through your site and improve search engine indexing.

Closing Thoughts

At Web Zodiac, we believe in a holistic approach to SEO. By integrating the various elements of keyword research, on-page, technical, and off-page SEO, we ensure that your site achieves higher rankings, better visibility, and more organic traffic.

Our top 16 SEO techniques are the product of years of experience, research, and innovation. We are committed to staying ahead of the curve, implementing the latest SEO strategies to make sure that your website not only ranks but thrives.
Should you have any questions or need assistance with your website’s SEO, feel free to reach out to us at Web Zodiac. Our team of SEO experts is ready and eager to help you achieve your online success.

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