On-Page SEO: What, Why and How of Onsite Optimization

Written by Rahil Joshi

Rahil Joshi, a seasoned digital marketing expert with over a decade of experience, excels in driving innovative online strategies.


July 20, 2023

On-Page SEO

Hi everyone, welcome to our on-page SEO guide. We have used our years of experience in optimizing and ranking websites using on-page SEO. We’ve created this guide to tell you the real world secrets. We have listed onsite changes that you need to make in accordance to get maximum out of your organic search campaigns. This guide can be used by people from no SEO skills to advanced SEO professionals to learn more about on-page SEO.

So without further ado let’s start with basic definition and know hy on-page SEO is so important for websites.

What is On-Page SEO?

At Web Zodiac, we like to think of on-page SEO as the backbone of any SEO strategy. It refers to the process of optimizing specific elements on a webpage to boost its visibility and rank higher on search engine result pages (SERPs). This includes optimizing content, images, meta tags, URLs, and more. It’s a fundamental aspect of digital marketing, essential to improving your site’s visibility, driving more traffic, and increasing conversions. Now, let’s delve into on-page SEO’s meaning, importance, and how to optimize it for your website.

Why is On-Page SEO Important?

“Why is on-page SEO important?” is a question we frequently get asked during our SEO interviews. The answer is straightforward: On-page SEO is crucial because it tells search engines like Google, Bing, and Yahoo what your website and its pages are about, and whether they are relevant to a searcher’s query.

SEO, especially on-page, acts like a compass for search engines, guiding them to your site’s content, much like PPC drives targeted traffic. Understanding the differences and strengths of SEO vs PPC is crucial in this process. On-page SEO factors come into play here, helping search engines understand your content’s context and value, thereby assisting in ranking it accordingly. Ultimately, if search engines can better index your site, much like well-targeted PPC campaigns, your website stands a better chance of landing on the first page of the SERPs. This, in turn, leads to more visibility and increased traffic.

On-Page SEO Elements

On-page SEO elements are specific components that can be optimized on a webpage, even when working with JavaScript libraries like React. These elements, from content to meta tags, all carry specific weight for SEO in a traditional HTML setting and even in a more dynamic React environment. They add up to create an optimized webpage, making your React-based web applications more SEO-friendly. The single most important on-page SEO factor, whether in React or otherwise, is content. It provides value to your site’s visitors and is what search engines crawl when determining how to rank pages. As we move forward, we’ll discuss these elements, and the importance of React and SEO, in more detail.

Use an H1 Tag for Your Page Title

The page title is the first thing users and search engines see. The H1 tag should contain your targeted keyword and be compelling to your audience. For instance, if you are writing a post about on-page SEO, a good title might be “Mastering On-Page SEO: A Comprehensive Guide.”

h1 tag screenshot

Use H2-H6 Tags for Subheadings

These HTML tags organize your content, making it easier for visitors to navigate and for search engines to understand the structure of your page. They allow search engines to understand your content’s context and help distribute SEO weight across the page. For example, in this blog, “On-Page SEO Elements” could be an H2 tag, and each element can have its own H3 tag.

h2, h3, h4 tag screenshot, content structure example
h2 tag screenshot

Write a Compelling Title Tag

Title tags are displayed on SERPs and are crucial for usability, SEO, and social sharing. They should be descriptive and concise. For example, a good title tag for our page could be “On-Page SEO: A Comprehensive Guide by Web Zodiac.”

title tag screenshot, representation

Write a Compelling Meta Description

Meta descriptions give search engines and users a brief overview of your page’s content. While they don’t directly impact rankings, they can affect click-through rates. A compelling meta description for our page could be “Web Zodiac’s complete guide to on-page SEO. Learn how to optimize your site’s visibility, drive more traffic, and boost conversions.”

meta tag screenshot

Set SEO-friendly URLs

URLs tell search engines and users what a page is about. They should be short, descriptive, and include your target keywords. For instance, a SEO-friendly URL for our page could be 

SEO-friendly URL:  http://webzodiac.com/blog/on-page-seo-guide.

Non SEO-friendly URL: http://webzodiac.com/blog/225841-12-07-2023-on-page-seo-guide

On-Page SEO Checklist

Our on-page SEO checklist is a comprehensive guide that ensures each page on your website is fully optimized. This checklist includes several on-page SEO activities that help your site rank higher and attract more visitors.

Optimize Your Images

Images play a crucial role in on-page SEO. Here’s how to optimize them:

  • Image Size: Large images slow down your site, affecting user experience and rankings. Use tools to compress images and improve your page speed, which is vital for core web vitals. As per SEOptimer’s official blog on header images, 1024X768 is best size for header, that makes it an aspect ratio of 4:3 and if you want a bigger header image, yo can go for 16:9
image uploading, screenshot
  • Aspect Ratio: Maintaining a consistent aspect ratio for your images ensures a better user experience. Users won’t have to scroll excessively, and the layout will look more professional.
    As per Social Electric’s blog, best aspect ratio for desktop or larger devices is 16:9, whereas for mobile devices, the aspect ratio changes to 16:9. While designing the website keep user experience(UX) in account and find the best aspect ratio that compliments your design.
  • Alt Tag: The alt tag provides a text alternative for images. If an image can’t be loaded, the alt tag will provide information about the image. It’s also used by screen reading tools to describe images to visually impaired readers.
alt tag code

Linking to other high-quality, authoritative websites adds credibility to your content and improves the user experience by providing more resources.

use of external link, screenshot, explanation

Internal links connect your content and give Google an idea of your website’s structure. They can help Google crawl and index your site more effectively and give readers valuable information on your site.

use of internal link, screenshot, explanation

Optimize for Featured Snippets

Featured snippets appear at the top of Google’s organic results, and optimizing for them can increase visibility. For example, you could create a Q&A section that directly answers common questions about your topic.

Advanced On-Page SEO Tactics

When you’ve mastered the basics, it’s time to step up your game with these advanced on-page SEO techniques.

Optimize for Page Speed

Page speed is crucial for on-page SEO. Slow loading pages lead to high bounce rates and negatively impact your rankings. Compress images, minify code, leverage browser caching, and reduce redirects to improve page speed.

page speed metrics, screenshot of measures

Target Featured Snippets

As mentioned before, featured snippets take up the most valuable real estate on SERPs. To optimize for them, provide clear, concise answers to common questions in your content, structure your content with H2 and H3 subheadings, and use tables or bullet points to make your content easy to understand.

featured snippet listing, screenshot

Types of Snippets

Code Snippet

A code snippet, in the context of programming, is a small piece of reusable code that programmers often use to perform a specific task or solve a common problem. They can range from simple functions or procedures to more complex classes or modules. Code snippets are a fundamental tool in software development, streamlining the process by reducing the amount of repetitive coding tasks.

In the context of search engine optimization (SEO), a code snippet might refer to the pieces of code added to a website’s HTML to help search engines better understand and display its content. These can include meta tags, structured data, and other forms of markup.

If you want to create a code snippet you can go to this code snippet link to understand more about the code snippet.

Structured Snippet

Structured snippets are a type of extension that allows advertisers to highlight specific aspects of their products and services. These snippets typically appear beneath your advertisement text in the form of headers. Examples of headers might include ‘Brands’, ‘Models’, ‘Services’, and so forth, followed by a list of relevant products, services, or models.

Structured snippets provide additional, specific information about your offerings, making your advertisements more informative and attractive to potential customers. They can improve your ad’s click-through rate and overall performance.

Featured Snippet

Featured snippets are a form of rich result on Google’s search engine results pages (SERPs). They typically appear at the top of the search results, providing direct answers to users’ queries. Google generates featured snippets by pulling relevant content from web pages.

There are three main types of featured snippets: paragraphs, lists, and tables. Paragraph snippets provide answers to queries in a text format, list snippets offer step-by-step instructions or itemized information, and table snippets display data in a table format.

Featured snippets can significantly enhance a website’s visibility on the SERPs, sometimes referred to as “position zero.” Optimizing your content for featured snippets can drive increased traffic to your site and establish your brand as an authority in your field.

impact of recipe schema

Add Schema Markup

Schema markup is a type of microdata that helps search engines better understand your content. It can help you stand out in SERPs with rich snippets, which can improve click-through rates.

product schema screenshot

In the end, on-page SEO is a vital part of SEO strategy, with numerous elements to consider and optimize. Here at Web Zodiac, we strive to make this process as smooth as possible with our comprehensive on-page SEO checklist and expert insights. SEO may seem daunting, but with the right knowledge and tools, you’ll be on your way to the top of the SERPs in no time. Happy optimizing!

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