Google Ads Revamps Query Matching

Google Ads has introduced significant changes to its query-matching system, adding tools for misspellings and brand controls to enhance campaign efficiency. These updates, set to roll out over the next few months, aim to refine search term reporting, streamline...

Google Explains Why Negative SEO is Ineffective

Negative SEO, the practice of sabotaging a competitor’s website with low-quality links, has long been a concern among webmasters and SEOs. Google’s Gary Illyes recently shed light on why this tactic is largely ineffective, providing insights into Google’s...

Google’s Take on Authorship Signals

In a recent interview at a search conference in May 2024, Google’s Gary Illyes shared valuable insights into the trustworthiness of authorship signals and other SEO-controlled markup. His answers shed light on why Google has less confidence in signals under the...

Google Ads for Physicians: Boost Your Practice

In today’s world, it’s key for doctors to use Google Ads. These ads help you share your services with more people. By using Google Ads, you can increase your practice’s online reach. This, in turn, helps attract new patients. Every month, over...