Financial services companies have the unique challenge of managing two audiences at once: potential customers, and regulators. These two groups have very different ideas about how financial services institutions should operate online, and it’s up to you to navigate tighter

Research your audience before creating content

The first stage of creating your SEO for financial services is to fully understand who your potential customers are. To do this, you must first identify your target audience and their main pain points. For example, if you’re a credit card provider, your main audience will be people with poor credit scores who need a card to make rent or car payments. Your audience might need a high limit so they can consolidate their debt, or they may need a low limit so they don’t exceed their spending. Knowing your audience’s needs will inform the types of content you create, and the keywords and phrases you optimize for.

Update your site’s SEO and usability

The most important part of your site’s SEO is its user experience (UX). Your site must be easily navigable, and have a clean, uncluttered design. Make sure there isn’t excessive flashing, moving, or auto-playing content that might be jarring to your audience. Your site’s page speed also plays a critical role in your SEO for financial services. According to Hubspot, you can expect your search engine ranking to drop by two-thirds if your website takes longer than three seconds to load.

Create easy-to-read content with a conversational feel

The majority of financial services customers want to read personal stories about people like themselves who faced a similar situation. Think about your customers’ stories, and how you might’ve gotten into financial trouble. What solutions did you consider, and which one did you ultimately choose? Start by identifying your buyer personas and their core needs. Then, write a few subheadings that will guide readers through the most important takeaways of your article, blog, or video. Don’t forget to add alt tags to all images on your site and in your social media posts. These alt tags are critical for blind and visually-impaired users who use screen readers to navigate the internet.

Show your expertise by blogging and hosting exclusive events

When you’re ready to start marketing your brand and generating leads, you can use content marketing as a way to establish yourself as an expert in your niche by creating educational, valuable content. Blogs can be anything from step-by-step guides to in-depth research pieces on emerging trends in your industry. Blogs should be easy to navigate and have a consistent tone across posts. Blogging is a fantastic way to build your SEO for financial services. Users can also benefit from your content through social media shares and other linking opportunities, which will help with SEO. Hosting exclusive events, such as conferences and meetups, is another excellent way to show your expertise. This allows you to interact with your potential customers one-on-one to build relationships and encourage potential clients to purchase from you.

Make sure your site is fully responsive and fast on all devices

With the advent of mobile technology, users expect to be able to access your site from all devices, including smartphones and tablets. Make sure your site is fully responsive, and that your hosting and server supports it. If you’re still using a desktop-only site, you’re losing out on a huge chunk of traffic and sales. If you’ve hired an SEO company, make sure they are optimizing your site for the latest version of Google’s algorithm, which is nicknamed “Hummingbird.” Google has made a number of updates to its algorithm to make content more accessible, index it faster, and take it more into account when determining your rankings in their search engine results pages.

Be transparent with information on who you are, what you provide, etc.

Customers want to know that you’re a legitimate business, and they’ll look for information on your website to confirm it. Make sure you have a clear “About Us” page that includes your physical address, phone number, and email address. You should also link to your social media accounts from this page, so customers can easily see what other customers are saying about you. You should also include your company’s terms of service and privacy policy on your website, and link to these from your “About Us” page.

Don’t forget the importance of AdWords and email marketing

Finally, don’t forget about the importance of Google AdWords and email marketing. These two channels may be older than social media, but they’re still extremely valuable. Google AdWords can help you to push your SEO for financial services to more people in your local area, while email marketing can help you to build a relationship with your customers before they even visit your website. As you can see, there’s a lot to consider when you’re building your SEO for financial services. All of these strategies take time to implement, so be patient, and you’ll soon see results.

Make it easy to navigate

Navigability is a hallmark of great design. Visitors to your site must be able to access the content they’re looking for as quickly and easily as possible. This is especially true on financial services websites, where users are there to find specific information. If they can’t locate the information they’re looking for, they’ll quickly move on to a competitor’s site. When designing your site, make sure to include plenty of navigational aids that make it easy for visitors to move around your site. A site map is a must, as is a clearly visible search bar. Your site should also be easy to read, with plenty of white space and clear headings to break up content and make it easier to navigate.

Use high-quality imagery and video

An engaging website will encourage visitors to stay on your site longer and take action. Video and images are a great way to achieve this goal. If you offer a service or product, you can use video to show the process of that service or product in action. For example, if you’re a financial advisor, you can use video to show clients that you’re an expert and have their best interests in mind. By creating an engaging video or series of images, you can quickly draw in visitors to your site. Once they’re there, you can encourage them to take action by signing up for a free consultation or getting a quote.

Make your site mobile-friendly

Mobile devices now account for more than half of all internet traffic. The majority of these devices run on either Android or iOS. In fact, Android devices alone account for around half of all mobile traffic. This is why you need to make sure your site is mobile-friendly. Many companies mistakenly believe that users only access their websites from desktop computers. However, that is no longer the case. If your website isn’t mobile-friendly, you’ll miss out on a significant chunk of the market. Unfortunately, many financial websites are not mobile-friendly. Fortunately, fixing this issue is easy. All you have to do is make sure your website is responsive, meaning it will scale to fit all types of devices. To make your site mobile-friendly, look for a digital marketing agency in your area with experience in financial services and website maintenance.

Make your product descriptions user-friendly

The best way to sell products and services is to focus on benefits, not features. When writing product descriptions, focus on what customers will get out of your product. That way, they’ll be less interested in the technical aspects of your product and more interested in what it can do for them. You should also format your product descriptions in such a way that they’re easy to read and follow. You can do this by using short sentences, bulleted lists, and bolding keywords. Doing so will make your product descriptions stand out against competitors and help you sell more products.

Showcase your company’s expertise

Financial services companies often have years of experience under their belts. However, many companies don’t highlight this expertise on their websites. If you want to stand out from the competition, showcase your expertise. Create an “about us” page that highlights your company’s history, specialties, and experience. Another great way to showcase your expertise is to create a blog. A well-written blog will allow you to teach your customers about the financial services industry and give them the information they need to make an informed decision. A blog is also a great tool for attracting new customers and increasing brand recognition.

Summing up

With the right SEO strategy in place, you can easily propel your financial services website onto the first page of search engine results. To do so, you need a well-designed, user-friendly website with an optimized content strategy. You also need to make sure your website is mobile-friendly and that you’re showcasing your company’s expertise. A well-designed website is critical for success in any industry, particularly for financial services businesses.

How do we execute our services?

Analyzing market and keywords

With the growing number of the same business, it is often difficult for businesses to make their own identity. Our seasoned SEO agency works hard to analyze the market for you and choose the keywords which provide maximum leads per 100 potential customers ratio. 

We help you beat up your competition

Taking a very fine look at our client’s business competitors is our best strategy. This helps us analyze the competitive market and it’s rising trends. After this in-depth analysis, our SEO agency spellbinds the web to rank your website in the top SERPs. 

Ensuring a smooth run. 

Our esteemed and motivated web-developers ensure that your web pages run as smooth as a new engine. Web Zodiac’s SEO expert and web-developers work closely with each other to audit your website’s best trend-makers and lead-drivers.

Why Web Zodiac?

The best pair

Our digital marketing gurus and literary seasoned content developer work in tandem with our skilled SEO analysts to deliver best results. We promise an enthusiastic approach to your website for the best SERPs ranking. 

Quick turnaround time

We work in a paced up and deadline oriented environment to make our outputs valuable. You need not worry about our deadline-oriented work regimes because we do not let our quality to decrease as it generally happens with other organizations. 

A dedicated team

The reason that validates our recommendation for your website is our team members. The team members of our agency do not take these tasks as a 9 to 5 job. Instead, they work with the same dedication for your website as if they are working for their own business.