Must-Have Digital Marketing Tools for Small Businesses

Written by Rahil Joshi

Rahil Joshi, a seasoned digital marketing expert with over a decade of experience, excels in driving innovative online strategies.

August 2, 2023

Digital Marketing Tools

Hello readers, if you know the right digital marketing tools, then you can level up your business and can compete with your competitors. In simple words if you know the good marketing tools you can grow your business. Here are the must have marketing tools which I use for digital marketing tools. In this guide you will know the best rated digital marketing tools which i used in 2023.

We at Web Zodiac understand the hard work, and dedication that small businesses put into their daily operations. So you can try these must-have digital marketing tools that are easy to use and understand to improve your effort for your business.

In today’s day, marketing tools play an important role to know about your business and how you can optimize that with the help of digital Marketing tools.

In this blog you will know the description, features & pricing of these must have marketing tools.

Let’s get started!

Analyzing Digital Marketing Tools

Microsoft Clarity

Microsoft Clarity can be a vital tool for PPC and digital marketing tools professionals. Understanding user behavior is critical for optimizing landing pages, improving ad performance, and ensuring that the user experience aligns with campaign goals. By providing actionable insights into how users engage with a website, Clarity supports data-driven decision-making that can enhance the effectiveness of PPC campaigns and overall digital marketing tools strategy.

Features:

  • Session Playback: Allows you to watch recordings of real user sessions, helping you see exactly how users are navigating your site.
  • Heatmaps: Provides visual representations of where users are clicking, touching, and scrolling on your site, highlighting areas that get the most and least interaction.
  • Insights Dashboard: Offers an overview of user behavior patterns, including information about device types, browsers, referral sources, and more.
  • JavaScript Errors Reporting: Identifies and reports JavaScript errors that might affect user experience, helping you pinpoint and fix technical issues.
  • Filtering and Segmentation: Enables you to filter and segment data based on various parameters such as location, device type, user engagement, etc., to analyze specific user groups or behaviors.
  • Integration with Other Tools: Microsoft Clarity integrates with other platforms like Google Analytics, offering additional insights and cross-analysis capabilities.

Pricing: 

One of the significant benefits of Microsoft Clarity is that it is available for free. It’s designed to cater to websites of all sizes, from small businesses to large enterprises. There are no tiered plans or subscription costs, making it accessible to all who wish to gain insights into their website’s user behavior.

Google Search Console

Every expedition requires a map, and in the journey of digital marketing tools, Google Search Console is the compass that guides small businesses. This free tool by Google serves as your personal assistant, providing insights about your website’s performance on Google’s search engine.

Features:

Google Search Console is your window to view your website’s visibility on Google. It shows the keywords your website ranks for, the click-through rates, and any indexing issues. It provides feedback on your site’s mobile optimization, helping you improve the user experience on mobile devices.

Pricing: 

The best things in life are free, and so is Google Search Console, making it an invaluable resource for small businesses on a tight budget.

Google Analytics

Google Analytics is the second pillar supporting your marketing strategy. It’s a free tool from Google that serves as your site’s traffic control room, allowing you to monitor, analyze, and optimize your website traffic.

Features: 

Google Analytics offers a 360-degree view of your site’s visitors. It tracks their journey, including the pages they visit, how long they stay, and their geographical location. It helps you understand the sources of your traffic, guiding you to optimize your acquisition channels.

Pricing: 

The basic version of Google Analytics is free, with an optional premium version, Google Analytics 360, available for larger businesses with more extensive needs.

SEMRush

SEMRush is your swiss-army-knife in digital marketing tools, serving as a comprehensive suite of tools to bolster your digital marketing tools strategy.

Features: 

From keyword research to competitor analysis, backlink tracking, site audit, and more, SEMRush is an invaluable tool to optimize your website and stay a step ahead of your competition.

Pricing: 

SEMRush is a paid digital marketing tools, with the basic plan starting at $119.95 per month. However, they offer a 7-day free trial for you to test the waters.

Ahrefs

Ahrefs is a powerful digital marketing tools used for SEO and competitive analysis. It offers an extensive range of data on backlinks, keywords, content, and rankings to help businesses strategize and optimize their online presence.

Features: 

Site explorer, keyword research, content explorer, rank tracking, site audit, competitive analysis, and more.

Pricing: 

Plans start at $99 per month, with options for larger businesses and agencies.

Analyzing Tools Image
Analyzing Tools

Content Marketing Digital Marketing Tools

Chat GPT

A brainchild of OpenAI, Chat GPT revolutionizes your customer interactions by leveraging the power of AI.

Features: 

Chat GPT automates customer support, engages users with personalized content, and offers insights into customer behavior. It serves as your customer relations officer, available 24/7, ensuring your customers are always heard and helped.

Pricing: 

The pricing for Chat GPT is usage-based, starting at $20 per month for developers. It’s a cost-effective solution for businesses aiming to level up their customer service game.

BuzzSumo

Last but not least, we recommend BuzzSumo, a tool that helps you stay updated with the most shared content and trending influencers in your industry.

Features: 

BuzzSumo provides insights into content performance, influencer identification, competitive analysis, and content alerts. It’s your radar to detect and capitalize on trends in your industry.

Pricing: 

BuzzSumo offers a free 7-day trial, with paid plans starting at $99 per month.

HubSpot Content Marketing Platform

HubSpot offers a comprehensive content marketing platform that enables businesses to plan, create, optimize, and measure content performance.

Features: 

Blogging tools, SEO optimization, content strategy planning, social media scheduling, analytics, and integration with other HubSpot tools.

Pricing: 

Free basic tools are available, with advanced features starting at $50 per month.

CoSchedule

CoSchedule is a content marketing platform focused on planning, scheduling, and automating content across various channels.

Features: 

Editorial calendar, social media automation, content analytics, headline analyzer, email marketing, and collaboration tools.

Pricing: 

Plans start at $29 per month.

Contently

Contently offers a platform that connects businesses with content creation professionals. It’s great for creating high-quality content and tracking its performance.

Features: 

Talent marketplace, content strategy assistance, workflow management, analytics, and performance tracking.

Pricing:

Custom pricing based on business needs.

Grammarly

Grammarly is a writing tool that ensures your content is clear, error-free, and engaging. It’s useful for creating professional, polished content.

Features: 

Grammar checking, style suggestions, plagiarism detection, readability score, and integration with various platforms.

Pricing: 

A limited free version is available, with premium plans starting at $12 per month.

Content Marketing Tools Image
Content Marketing Tools

SEO Tools

Google Keyword Planner

Google Keyword Planner is a free tool provided by Google within the Google Ads platform. It helps advertisers and content creators find the right keywords for their campaigns by showing search volume, competition level, and estimated bid amounts for various keywords related to their business or industry.

Features:

  • Keyword Research: Discover new keywords related to a specific topic or domain.
  • Search Volume Trends: View historical search volume and forecast future trends for specific keywords.
  • Competitive Analysis: Understand the competition level for different keywords.
  • Ad Cost Estimates: Get estimated bid amounts for keywords for paid advertising campaigns.
  • Location and Language Filtering: Tailor keyword research to specific geographic locations and languages.
  • Downloadable Reports: Export keyword research data to use in other tools or reports.

Pricing:

Google Keyword Planner is a free tool, although you need to have a Google Ads account to access it. Some features might be limited if you are not actively spending money on Google Ads.

Yoast SEO

If you’re using WordPress, Yoast SEO is your guiding star. This plugin helps you optimize your website content for search engines, helping it rank higher and be more visible.

Features: 

From keyword optimization, readability checks to managing technical SEO aspects like meta tags and sitemaps, Yoast SEO is your SEO manager in a box.

Pricing: 

Yoast SEO offers a free version with essential features. The premium version costs $89 for one site and offers advanced features.

Moz Pro

Next in line is Moz Pro, another comprehensive SEO tool that works to enhance your website’s visibility in the digital realm.

Features: 

Moz Pro facilitates keyword research, SEO audit and crawl, backlink analysis, and rank tracking. These features help you keep a constant check on your website’s performance, alerting you when there’s room for improvement.

Pricing: 

Moz Pro’s pricing starts at $99 per month, but they offer a 30-day free trial to let you experience the tool’s capabilities firsthand.

Google PageSpeed Insights

This free tool by Google analyzes the content of a web page and generates suggestions to make it faster.

Features: 

Page speed analysis, optimization suggestions, user experience metrics.

Pricing: 

Free.

KWFinder

KWFinder is a keyword research tool that provides insights into keyword difficulty, search volume, related keywords, and more.

Features: 

Keyword research, SERP analysis, keyword lists, SEO metrics, and competitor analysis.

Pricing: 

Plans start at $29.90 per month.

Screaming Frog

The Screaming Frog SEO tool is your website’s health check-up expert. It analyzes and audits your website’s technical and on-page SEO, ensuring your site is in its prime health.

Features: 

Screaming Frog crawls your website to find broken links, analyze page titles and metadata, audit redirects, discover duplicate content, and more. It’s your personal website doctor, always on call.

Pricing: 

Screaming Frog offers a free version with limited features. The paid version is priced at £149.00 per year and offers a full suite of features.

SEO Tools Image
SEO Tools

Pay-Per-Click (PPC) Tools

Google’s own advertising platform provides tools to run ads on Google Search, Display Network, and more.

Features: 

Keyword planning, ad creation, bidding automation, reporting.

Pricing: 

Costs depend on bidding strategy and budget.

Bing Ads (Microsoft Advertising)

Bing’s advertising platform allows you to reach audiences on the Bing and Yahoo networks.

Features: 

Campaign management, keyword planning, ad scheduling.

Pricing: 

Similar to Google, costs vary based on bids and budget.

Quora Ads

Quora’s advertising platform allows you to reach a unique and engaged audience.

Features: 

Interest targeting, keyword targeting, ad scheduling, analytics.

Pricing: 

Costs depend on bidding strategy and budget.

Facebook Ads Manager

Facebook’s in-house tool for creating and managing advertisements on Facebook and Instagram.

Features: 

Ad creation, targeting, budgeting, reporting.

Pricing: 

Costs vary based on targeting, budget, and ad placement.

LinkedIn Campaign Manager

LinkedIn’s advertising platform for reaching a professional audience.

Features: 

Targeting by professional demographics, ad performance analytics, various ad formats.

Pricing: 

Costs based on ad format and bidding strategy.

Pay-Per-Click (PPC) Tools Image
Pay-Per-Click (PPC) Tools

Social Media Marketing Tools

Canva

Visual content often speaks louder than words, and Canva ensures your message resonates. This graphic design tool is perfect for small businesses looking to create visually engaging content without any design experience.

Features: 

Canva provides an intuitive drag-and-drop interface with countless templates for social media posts, banners, infographics, and more. It’s your in-house graphic designer that never sleeps.

Pricing: 

Canva offers a free version with basic features. The Pro version, which provides access to more advanced features, is priced at $9.95 per month.

Hootsuite

Hootsuite allows you to manage and schedule posts across various social media platforms from one dashboard.

Features: 

Multi-platform scheduling, analytics, monitoring, team collaboration, and content curation.

Pricing: 

Free plan available, paid plans start at $49 per month.

HubSpot’s Social Media Tools

Part of HubSpot’s all-in-one marketing suite, these tools assist in social media marketing, monitoring, and analytics.

Features: 

Social media publishing, monitoring, analytics, integration with other HubSpot tools.

Pricing:

Requires HubSpot Marketing Hub subscription, starting at $50 per month.

Later

Later is an Instagram-focused tool that helps in visual planning, scheduling, and analysis of Instagram posts.

Features: 

Visual scheduling, analytics, user-generated content management, hashtag suggestions.

Pricing: 

Free plan available, paid plans start at $12.50 per month.

Buffer

Buffer is a user-friendly tool for scheduling posts, tracking performance, and managing accounts across different social networks.

Features: 

Post scheduling, analytics, audience engagement, multi-account management.

Pricing: 

Free plan available, paid plans start at $15 per month.

Social Media Marketing Tools Image
Social Media Marketing Tools

Email Marketing Tools

Mailchimp

Mailchimp offers all-in-one marketing platforms, including email marketing, automation, and analytics.

Features: 

Pre-designed templates, audience segmentation, performance tracking.

Pricing: 

Free plan available; paid plans start at $9.99 per month.

GetResponse

GetResponse offers email marketing, webinars, landing pages, automation, and more.

Features: 

Autoresponders, advanced analytics, split testing.

Pricing: 

30-day free trial; paid plans start at $15 per month.

HubSpot Email Marketing

HubSpot’s free email marketing tools enable you to create, personalize, and optimize your emails.

Features: 

Drag-and-drop editor, analytics, CRM integration.

Pricing: 

Free plan available; paid plans require HubSpot Marketing Hub subscription.

SendPulse

SendPulse provides multi-channel marketing tools, including email marketing.

Features: 

Drag-and-drop editor, subscription forms, A/B testing.

Pricing: 

Free plan available; paid plans start at $6.40 per month.

Benchmark Email

Benchmark Email offers easy-to-use email marketing and automation tools.

Features: 

Drag-and-drop editor, automation, real-time reporting.

Pricing: 

Free plan available; paid plans start at $13.99 per month.

Email Marketing Tools Image
Email Marketing Tools

Conclusion

In conclusion, if you use these tools for digital marketing then your work becomes easy to do. These digital marketing tools will give you deep analytics of your brand and help to grow your brand online. So, you can go over these digital marketing tools for your brand, service & products. At Web Zodiac, we believe in equipping businesses with the right tools and strategies to succeed, and these digital marketing tools can certainly help get you there. Happy marketing!

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